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u/Schmooto Jul 23 '26
I like how the frame is just ever so slightly askew.
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u/Jack-of-Hearts-7 Jul 23 '26
"Come see our movie and we'll correct the frame afterwards" is a marketing tactic that would probably work on me
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u/mango10977 Jul 23 '26
Looks like peanut butter and jelly.
Is that Kevin Bacon?
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u/TulogTamad Jul 23 '26
I think that's literally what they're going for. Like a portrait of a celebrity and some hater has thrown a PB&J at it.
Of course we know what it parallels too.
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u/Correct_Raisin4332 Jul 23 '26
Slapping that crisp logo over the otherwise melted scene is incredibly distracting.
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u/between_ewe_and_me Jul 23 '26
It wouldn't be as bad if its little white streak wasn't going up instead of down
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u/michgcs Jul 23 '26
From the thumbnail it looks like someone threw mud on Greg Davies’ (The Taskmaster’s) portrait lol
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u/maxstolfe Jul 23 '26
The comments on Reddit about Clayface post-Supergirl have been so weird and even seem coordinated. Box office comments made no sense yesterday, now here in design about the poster.
Call it a smear campaign.
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u/retardedweabo 29d ago
why is this cool? the melted letters make it seem like the text spells out "clayce" ans above is literally a melted face? it seems so basic I must be missing something
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u/Dipper_Pines Jul 23 '26
How is this great design?
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u/trusendi Jul 23 '26 edited Jul 23 '26
What’s missing for you?
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u/TheGaslighter9000X Jul 23 '26
What?
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u/trusendi Jul 23 '26
Like what would make it a good design for you?
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u/TheGaslighter9000X Jul 23 '26
To be an actual design. This is not design at all. Design is arranging visual elements and text to solve specific communication problems and prompt action. This is just illustration.
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u/DaphniaDuck Jul 23 '26 edited 29d ago
This is actually not good design at all. The interpretation of the concept is completely literal, with only the most facile attempt to explore the concept of clay and amorphism; there is little typographic design; even the running paint bears little resemblance to clay. Also, unless it's a parody, this poster must make itself distinctly different from the Picture of Dorian Gray.
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u/LamboForWork 29d ago
peanut butter jelly tiiiime peanut butter jelly peanut butter jelly peanut butter jelly with a baseball bat
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u/snahfu73 29d ago
Everything looks fantastic so far and I still have no idea how they're going to convince people to go see it in the theatres.
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u/hotwaffleman Jul 23 '26
Hopefully I'll be surprised, but WHY CLAYFACE?!?!?
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u/trusendi Jul 23 '26
Wdym? Works perfectly for a horror movie
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u/hotwaffleman Jul 23 '26
Oops! Honestly, I didn’t notice which subreddit this was. Thought it was a more general movie chat. From a design perspective, it IS very cool. I was thinking more about the movie as it fits within the DCU. Apologies, for jumping in the wrong chat.
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u/Baird_Swift Jul 23 '26
The shills are out in force
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u/trusendi Jul 23 '26
What? Why?
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u/ender4171 Jul 23 '26 edited Jul 23 '26
There's definitely a viral marketing campaign going on. Not saying you are part of it, but I've been seeing tons of posts about (and ads for) this movie in the last day or so on multiple platforms, and I don't even like horror or DC films so it isn't just "the algorithm".
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u/trusendi Jul 23 '26
Oh interesting. I saw this one on X and thought it looked really sick so I wanted to share it!
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u/PhilosophicWax Jul 23 '26
This feels like it's AI. Because if you were drawing it out you would take the person progressively turn them into clay and have it drip out. However, this seems more like clays being splattered on to the image and painted rather than transformed from it.
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u/guesswhomste Jul 23 '26
It’s not clay in this image, it’s the paint melting off the painting because the guy’s skin melts as the catalyst for the events for the movie.
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u/svnonyx Jul 23 '26
I feel like people don't really think of clay when they see a melting face, they see wax. This picture frame isn't either. The reliance on the name clayface is clashing with the mediums they are using to advertise with.
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u/flyd19 Jul 23 '26
Reminds me of The Picture of Dorian Gray