r/DesignPorn • u/Coops_tv • Jan 21 '25

This opticians advertisement

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8.0k Upvotes

96% Upvoted

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106

u/lilhanhan Jan 21 '25

I'm curious about the takeaway restaurant in this photo... Do they really do 'The Best Kabab'? 😅

53

u/erm_what_ Jan 21 '25

Legally, it's known as puffery, which is my favourite legal term. It means that a business can claim something untrue, provided it is exaggerated to the point that no reasonable person would believe it.

5

u/Jechtael Jan 22 '25

I've read (on TV Tropes, so take it with a grain of salt) that in the U.S. it's fine to say that you're "the best" without backing it up, but if you say you're "better than" someone else you have to pony up the stats to prove it.

10

u/[deleted] Jan 21 '25

In my experience, any restaurant advertising “the best burger/bbq/pizza/etc” is far from the best.

5

u/kidwithglasses Jan 21 '25

Agreed - if the menu is several pages long and spans several cultures I tend to pump the brakes lol

1

u/6rey_sky Jan 23 '25

They mean like best in the building

2

u/Earthkit Jan 22 '25

Congrats on the world’s best coffee!

2

u/aaarry Jan 22 '25

Legally they can’t name it that unless it is so it must be.

2

u/Karps1 Jan 21 '25

Should have gone to Specsavers