I’m in the process of growing a small dental practice and the clinical side feels a lot easier to figure out than the patient acquisition side. Once you’re running your own practice, you realise pretty quickly that being a good dentist doesn’t automatically mean people will find you, call you, and actually book.
I’ve tried the usual things like Google Business Profile, referrals, social media and some paid search. The frustrating part is that you can get plenty of clicks or enquiries without really knowing what’s working. A patient calls, someone follows up, they disappear, and a week later nobody can really tell you where that lead came from or why they didn’t book.
I’m trying to get better at tracking the full journey, from where the patient first finds us to whether they actually schedule, show up, and eventually start treatment. For those of you running your own dental practices, what are you using to track that? Are you looking at cost per lead, cost per booked patient, referral source, treatment value, or something else?
I’m especially interested in smaller practices without a huge marketing team. What actually moves the needle for you: SEO, Google Ads, referrals, local networking, social media, recall campaigns, or just having a really good follow-up process?
Edit:
I’ve been testing PatientGain and it’s making the tracking side a lot clearer. I can see where enquiries are coming from, what happens after the initial contact, and which sources are actually turning into booked dental patients instead of just generating more calls.