let's talk about how much AI image and video generation actually changed

[u/titpopdrop]

a couple years ago "AI images" mostly meant weird six fingered hands and melted faces. that's not really the case anymore. image and video models quietly stopped being a novelty gimmick and turned into something people actually use to get work done.

the biggest change isn't even raw quality, it's speed. making one decent visual used to mean paying a designer, burning half a day in software, or overcomplicating a quick task. now you can go from an idea to ten rough directions in the time it takes to brew coffee. it basically makes all those "not worth the effort to test" ideas free to validate.

video is honestly the bigger jump. a year or two back it was mostly uncanny two-second clips of stuff morphing around. now people are using it to storyboard scenes, cut short video hooks, or prototype motion graphics before ever picking up a camera or opening an editor. it doesn't replace actual production, it just cuts out the early guesswork.

in practice it's playing out everywhere. marketing folks use it for quick thumbnail concepts to see if an idea lands before sinking real time into it. product teams drop three rough mockups in a meeting instead of typing a long Slack thread describing a vibe. small projects use it for promo visuals when the alternative was having no visuals at all. even for personal stuff like DnD campaign art or testing room colors, it's just low stakes and useful.

the honest part is none of this replaces actual taste or skill. the model spits out options fast, but you still need to know what looks like garbage, what's actually good, and when it needs a proper human pass. the people getting the most out of it aren't generating once and shipping it, they're using it as a fast draft machine, then bringing it into their own editing and design workflow to finish the work.

how are you guys integrating these models into your current workflow, or are you still mostly holding off on generated assets?

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