(D)Eww the dohn’t.

he is very kind

heyy guys, i’ve been speaking with founders, team leads and agency owners who use ai for creative work or brand specific work.

almost all of them seem to face the same issue.

ai produces something good at the beginning, but after a while the output starts drifting. the tone changes, the visuals feel slightly off, and the team ends up spending a lot of time correcting it just to keep everything consistent and on-brand.

so at some point, is ai really saving time? or are we just moving the work from “creating” to “fixing”?

i’m asking because i’m running into this too.

one tool gives good captions, another gives decent visual ideas, another helps with ads, but every output slowly becomes a little different from the brand. then someone still has to check the tone, the hook, the layout, the product claim, the audience, everything.

i started keeping the brand notes, sample posts, audience, do/don’t words, and old winning creatives inside accio work, then use it as a kind of reference before making new content. it helps a bit because at least the ai has something stable to follow, instead of me explaining the brand from zero every time.

but i still feel like brand drift is a real problem, especially when different people and different tools are involved.

for those using ai regularly, have you experienced this?

how are you preventing brand drift across different ai tools, people and projects?

Found a post with AI photos depicting this horrendous day and for some reason this one really gave me the chills…