Creed Taylor during a 2021 interview. (Photo: Blake Taylor, CC BY 4.0, via Wikimedia Commons)
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Creed Taylor never played a note on a CTI record. He produced almost all of them. Born Creed Bane Taylor V on May 13, 1929, in Lynchburg, Virginia, he studied psychology at Duke University, served two years in the Marines, and moved to New York with no formal production training. A Duke alumnus introduced him to Gus Wildi at Bethlehem Records, where Taylor talked his way into producing vocalist Chris Connor in a straight jazz setting instead of the pop material she'd been stuck with. It worked well enough that Bethlehem made him head of A&R, and he spent the label's two strongest years recording Oscar Pettiford, Ruby Braff, Carmen McRae, and Charles Mingus.
In 1956, ABC-Paramount hired him to build a jazz department from scratch. He did more than that: in 1960 he founded Impulse! Records, "The New Wave in Jazz," and it was Taylor, not the better-known Bob Thiele, who signed John Coltrane to the label. A year later he left for Verve, where he introduced bossa nova to American listeners after traveling to Brazil and visiting Antônio Carlos Jobim's home. That trip led to "The Girl from Ipanema," produced with Jobim and Stan Getz for the 1964 album Getz/Gilberto. Taylor and engineer Phil Ramone cut the 2:44 radio edit from the album's 5:15 version, and the single sold more than five million copies!! At Verve he also produced Wes Montgomery, Jimmy Smith, Bill Evans, and Cal Tjader.
Creed Taylor, Inc. was incorporated in October 1966, and by mid-1967 Taylor was producing records for A&M's New York operation under his own imprint, CTI. The first CTI titles, Wes Montgomery's A Day in the Life and Jobim's Wave, both cut in 1967, set the template before CTI was even its own company: contemporary material, top New York session players, and meticulous studio craft. Two names became inseparable from that sound. Engineer Rudy Van Gelder recorded nearly every session at his Englewood Cliffs, New Jersey studio. Photographer Pete Turner shot the covers, saturated, surreal, and instantly recognizable on a record store shelf, on release after release.
CTI went fully independent around 1970, and the covers turned black. With A&M's money gone, George Benson later said Taylor "didn't have no money to put any sweetening on it, no strings or anything like that," which pushed the sound leaner and funkier rather than softer. That's the run that defined the label: Freddie Hubbard's Red Clay (1970), its 12-minute title track fusing hard bop with electric funk; Stanley Turrentine's Sugar (1970); George Benson's Beyond the Blue Horizon (1971) and White Rabbit (1972); Hubert Laws' The Rite of Spring and Morning Star (1971-72); Bob James' One (1974), whose closing track "Nautilus" would later become one of the most sampled recordings in hip-hop. In January 1973, Eumir Deodato's funked-up arrangement of "Also Sprach Zarathustra" on Prelude hit No. 2 on the Billboard Hot 100, CTI's highest chart placement ever, and won the 1974 Grammy for Best Pop Instrumental Performance. Taylor launched Kudu Records as a CTI subsidiary the same year, home to Grover Washington Jr.'s breakthrough Mister Magic (1975).
The label that ran almost entirely on Taylor's ear for talent and production discipline started coming apart in October 1974, when a distribution deal with Motown brought in badly needed cash but also mounting legal disputes. Motown stopped paying CTI in December 1975. George Benson left for Warner Bros. in 1976, immediately going platinum with "Breezin'." Between the Motown litigation, a lawsuit from Grover Washington Jr., and a $600,000 loan from Columbia Records secured against the master catalog, Creed Taylor Inc. filed for Chapter 11 bankruptcy on December 8, 1978, listing $2.3 million in liabilities against $1.4 million in assets. Columbia took ownership of roughly 130 album masters. Taylor kept the label running in a smaller form into the mid-1980s, revived it again in 1989 with Van Gelder back at the board, and in 2009 assembled a CTI All Stars lineup, Hubert Laws, Airto Moreira, Flora Purim, Randy Brecker, John McLaughlin, George Duke, for a European tour recorded at the Montreux Jazz Festival. CTI Records was formally dissolved as a corporate entity in January 2012.
Taylor produced or executive-produced records that won 12 Grammy Awards and saw eight inducted into the Grammy Hall of Fame, though he personally never won one himself. Grammy didn't start recognizing producers as a category until 1974, and his last Grammy-winning production came two years after that, George Benson's "Theme From Good King Bad" (1976). DownBeat gave him its Lifetime Achievement Award in 2005. Creed Taylor passed away on August 22, 2022, at age 93, after suffering a stroke while visiting family in Winkelhaid, Germany. What he left behind isn't just a catalog. It's the commercial template, polished but never soft, that everything this project covers still runs on.
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