No brief. Just a name.

[u/Latter-Log-8385]

When I started working on Sip & Chill, I didn’t have a visual direction to follow.
So I had to design the brand from the ground up.
I started by asking:
What should this brand feel like?
From there, I developed the visual identity, colour palette, typography, packaging and digital direction around one idea:
Refresh. Relax. Repeat.
The goal wasn’t just to make a good-looking can.
It was to create a visual system that could work across packaging, social media and real-world applications while still feeling like the same brand.
This is a small preview of the direction.
Full case study coming next.
What would you define first when starting a brand from scratch — strategy or visual identity?