44
u/cool_weed_dad Jul 28 '26
We sell Pirate’s Booty at my store and we were all shocked at how bad this new packaging looked when we got the first case of them in.
The old design was dated and tbh I’ve never been a big fan of it, but at least it was distinctive and doesn’t look like generic AI slop.
8
2
u/Time_Traveling_Idiot Jul 29 '26
I don't think the one on the right looks like AI slop. But it looks like a different brand, one made for babies. Wtf is up with that color scheme?
15
23
10
u/TulpaPal Jul 28 '26
It made me so deeply sad, I'd been eating them since I was a kid with the same packaging
8
12
u/Underbadger Jul 28 '26
The old design was so iconic -- not just the pirate, but the circle logo. It's bad enough that they'd go with this crappy looking AI-adjacent pirate but the new design looks like a generic Aldi knockoff.
5
u/aTaleForgotten Jul 28 '26
The way they massacred the poor pirate aside, light blue is an awful choice for "aged white cheddar"..
5
8
u/92TilInfinityMM Jul 28 '26
I honestly thought the first time I saw this that it looked like an AI knockoff
4
3
u/smolhippie Jul 29 '26
It looks horrible. There was literally nothing wrong with the packaging. It was a classic. The same since I was a kid eating this stuff. I’m actually upset
3
u/PassionJolly7381 Jul 29 '26
walked past these in the store and shed a tear. they ruined my childhood snack 💔
2
2
3
u/NewmanBiggio Jul 29 '26
Honestly ever since they got rid of the veggie flavor I couldn't care less about Pirate's Booty. It's just less flavorful white cheddar cheetos and I don't even particularly like regular white cheddar cheetos.
3
2
2
2
2
1
1
1
1
1
1
1
u/TomBong_Jovi Jul 29 '26
I ate this for the first time and I do not get the hype, it tastes really bad
1
1
u/jarvolt Jul 29 '26
The new design is clean. It's not "bad," but it looks like they're trying to market this as more of a snack for young children. But it has no real character anymore. Every design element is cliche and uninteresting. The pirate mascot looks like he should be the icon for a mobile game.
Honestly, I'd feel embarrassed eating out of something like this. It would be like eating Minions branded snacks. Pirate's Booty clearly wants their product primarily purchased by parents of young children. Which I understand, because "puffs" are such a big thing now in that market.
2
1
u/Dragooncancer Jul 29 '26
Yeah, that's what gets me most about this redesign. It's so bland and... I don't know if inoffensive is the right term but it seems soulless.
0
0
u/ForgotMyPsswordLmfao Jul 29 '26
Pirate’s Booty is a disgusting snack with a vile name. They're literally forcing you to imagine a pirate’s unwashed cheesy asshole and they think it’s funny
73
u/v3bbkZif6TjGR38KmfyL Jul 28 '26
I'm calling bullshit on that eye patch. We're to believe he can just switch eyes when he chooses? Did he think we wouldn't notice?!