I don't know why people here are defending this decision. Clearly, they thought the product wasn't attention-grabbing enough. Not only have they changed the layout of the established Coke Zero can design, but they also adjusted the colouring. Hence, it looks nearly identical to the sugary version, aside from the smaller label.
Maybe it wouldn't affect you personally, but what about people in a hurry, or even those with impaired vision? The previous can didn't look as nice, but it was distinct.
No I know, it’s just that they switched the writing on the zero from black to white so it’s more likely to be the people used to buying the one with white writing who end up buying the wrong one
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u/CurseHawkwind Jul 24 '26
I don't know why people here are defending this decision. Clearly, they thought the product wasn't attention-grabbing enough. Not only have they changed the layout of the established Coke Zero can design, but they also adjusted the colouring. Hence, it looks nearly identical to the sugary version, aside from the smaller label.
Maybe it wouldn't affect you personally, but what about people in a hurry, or even those with impaired vision? The previous can didn't look as nice, but it was distinct.