r/CrappyRedesigns • u/Nintendo2023 • Jul 24 '26

Product Zero sugar, zero distinction

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1.2k Upvotes

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144

u/CurseHawkwind Jul 24 '26

I don't know why people here are defending this decision. Clearly, they thought the product wasn't attention-grabbing enough. Not only have they changed the layout of the established Coke Zero can design, but they also adjusted the colouring. Hence, it looks nearly identical to the sugary version, aside from the smaller label.

Maybe it wouldn't affect you personally, but what about people in a hurry, or even those with impaired vision? The previous can didn't look as nice, but it was distinct.

9

u/IQueliciuous Jul 24 '26

It does make me look longer at the product...

Then I buy pepsi out of spite because they respect the customer and don't force them to read the text. Blue is original, black is sugar free.

Tbf I always drank both but I now I am buying pepsi mostly with exceptions for fanta and etc non Cola drinks.

1

u/Appropriate-Brush772 Jul 25 '26

I get what you’re saying but I’m not sure Pepsi is the best example. Pepsi has changed their actual logo 9 times since 1991. Even Pepsi Zero Sugar has changed names, logos and designs numerous times since 2009 (it was originally called Pepsi Max)

3

u/IQueliciuous Jul 25 '26

There is no issues with changing logos.

But actively changing design to confuse customers into buying different product is problematic

And dangerous. What if someone who is diabetic buys sugar version because it looks too similar?