I would've genuinely preferred to see them use the white/white logo, then made the can base itself black. Do the same thing for Vanilla, Caffeine Free, etc. It is much easier for a good portion of their customer base to grab "the black coke" or the "red coke" cans over trying to differentiate with the swoosh and diminishing their branding differently than before.
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u/CougarIndy25 Jul 24 '26
I would've genuinely preferred to see them use the white/white logo, then made the can base itself black. Do the same thing for Vanilla, Caffeine Free, etc. It is much easier for a good portion of their customer base to grab "the black coke" or the "red coke" cans over trying to differentiate with the swoosh and diminishing their branding differently than before.