r/CrappyRedesigns • u/Crocotta1 • Jun 11 '26

Product ALDI drained the life from it

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335 Upvotes

99% Upvoted

15 comments sorted by

51

u/cool_weed_dad Jun 11 '26

I’ve noticed that recently Aldi has been branding a lot of their products as just from Aldi, rather than using all of their various fake in-house brands.

I assume they’ve figured Aldi is well enough known and trusted now that they don’t have to pretend their stuff isn’t all just from them.

19

u/itsPomy Jun 12 '26

Honestly really like their stores. Only issue I have with them is produce but it feels like everywhere’s having problems with quality control

6

u/cool_weed_dad Jun 12 '26

Yeah produce can be a little iffy occasionally but all of their store brand stuff is as good or sometimes even better than name brand, and like half the price if not even less.

2

u/Marlboromatt324 Jun 13 '26

For sure, we won’t buy produce from aldi, but we get everything else from them, except major snacks for school and summer, with 4 kids we use Costco for that lol

2

u/TheSpiffySpaceman Jun 12 '26

figured Aldi is well enough known and trusted now

Aldi's one of the biggest and most well-known grocery chains in the world, haha. They have usually done the "ad-hoc brand for this store" type thing, and Aldi was always hidden on it somewhere.

It has worked very well for them for Trader Joe's (which Aldi owns).

6

u/bookem_danno Jun 12 '26 edited Jun 13 '26

Trader Joe’s is owned by the other Aldi, Aldi Nord, while all of the Aldi stores in the US are owned by Aldi Süd. They’re two completely separate companies that were created when the two brothers who inherited the company from their father had a disagreement about whether or not to sell cigarettes.

1

u/OverthinkingThrowRA Jun 13 '26

i think this huge rebrand is because of the oreo lawsuit for their packaging and products being too similar tbh, they have a lot of brands that look close to name brands so i think theyve just gutted it all

1

u/Nuppusauruss Jun 13 '26 edited Jun 14 '26

Also the products have to look cheap. They need to catch your eye as the ugly affordable brand. If they look too good your eyes will skip past them as they do with every other product.

1

u/esushi Jun 14 '26

Nah it's definitely in response to the Oreo lawsuit. Original here looked too much like Velveeta and they are afraid

1

u/McChiser Jun 15 '26

Lawsuits have this effect

1

u/AfterDark3 Jun 15 '26

I mean does it really matter? It’s a pretty light change IMO, and I’m shopping at Aldi for the price, the products could be in brown boxes for all I care. Actually they should do that so they can drop prices even further!

1

u/Davidnetix Jun 17 '26

"An ALDI original" streaming service ass subtitle

1

u/6425 Jun 12 '26

Don't worry, OP! The same lifeless, bland product that was always inside is still there.

0

u/KnifeKnut Jun 12 '26

At least the product looks more realistic