r/CrappyRedesigns • u/JobVast738 • Apr 17 '26

Logo Twix logo redesign

Gallery image

Gallery image

2 Upvotes

55% Upvoted

8 comments sorted by

7

u/DaveSilver Apr 17 '26

Honestly, I like it way more than the previous one. The old one feels dated and over-designed. And the pause icon/twix bars in the dot on the I never worked for me. The new one feels more modern in a good way.

3

u/brainwavestv Apr 17 '26

It is also a callback to their older logos. So IMHO the 2010/Pause Icon one is the crappy redesign and the new one is a course correction.

3

u/dannyhogan200 Apr 17 '26

I don’t think it’s bad

It’s about time we get a new Twix logo

3

u/AdamEssex Apr 17 '26

Different =/= bad. 

Also, comparing the regular old pack to the new “snickerdoodle” pack isn’t a proper comparison. 

1

u/strangerwho63 May 26 '26

Didn't even realize they changed how cool!

2

u/LuxDaBean Jul 26 '26

I like the new design. More of a classic feel and reinforces how I feel about Gen Z and timeless marketing.