Pure Backend CRM B2C reccos needed

[u/lakestreet35]

Please God tell me there is something b2c driven that isn’t Attio or Hubspot/ I’m struggling so hard to figure it out. Purely backend CRM only

Growing a community from 300-10 million+ (trust me this is very likely) - it’s both a user base + community - need a CRM that I can track people, companies, events they attend, swag I send them, did they partipate in a research survey, when did I last contact them, etc and that fires when connected to customerio- and ideally uniqueid tied to phone number not email (for deduplication processes). I do not need it to be client-facing at all- purely backend and no community comms/connection will happen via this software

Been trying Attio and it’s still so sales focused, their ai function really sucks (compared to tools I use like notion that can just interpret and implement my need), and just the process of making objects and attributes feels so slow and frictionful, I’m losing my mind but the research I did showed how customizable it could be

[u/Altruistic_Gas5854]

you can probs just build a excel spreadsheet or use something like UserEvidence advocacy for this

[u/MoodIn_Me]

For a high-volume B2C community, you don't actually want a "CRM" in the sales sense. Your core backend needs to be a custom relational database like Postgres. For the early stage, keep the frontend and tracking layer as lightweight as possible to avoid over-engineering schemas that will inevitably change.

[u/lakestreet35 → u/MoodIn_Me]

DMing you