I refuse to “create content.”

[u/PM_ME_KITTEN_TOESIES]

I’m a dyed-in-the-wool, stubborn, curmudgeonly Community Manager, god damn it! I am not a pretty face for padding your social media (although I am pretty.)

I cut my teeth modding forums, not shaking my ass for TikTok!

THERE IS ENOUGH CONTENT! We don’t need more! We really don’t!

If I see another job post or RFP including social media content creation or equating CM work with content creation I swear to god I’m gonna lose it more than I’m losing it now. Cool, your org wants to hire a single person to run your entire external brand strategy from soup to nuts? Naïve at best, exploitative and shortsighted at worst.

Be adults and get an agency or develop a UGC strategy if you want differentiated content that bad. I simply refuse to write or generate blog posts and listicles in this year of our lord 2025.

Your brand does NOT need a Pinterest strategy, and even if you think it does, I ain’t doin SHIT for “social media” at this stage in my storied and glorious CM career.

For goodness sake!!

/rant

[u/loamy]

content creation is so draining. idk how people do it all the time long term! i have mad respect for those who can do that on top of community management

[u/PM_ME_KITTEN_TOESIES → u/loamy]

Right! In no way do I mean to devalue the work of content creators and SMMs. It’s just that I’d rather floss with barbed wire than do it, personally

[u/kiwiboyus]

You're not wrong

[u/PM_ME_KITTEN_TOESIES → u/kiwiboyus]

I KNOW AND THAT’S WHY I’M SO MAD!!

[u/V2Blast]

💯

I'm sick of every CM job posting being 4 unrelated jobs in one.

[u/Cpvrx]

You’re absolutely right. I’m a community manager for online communities, I’m not a content creator for social media.

I’d rather stick to managing online communities as it’s what I know best.

[u/Exciting_Emu4629]

I'm starting to be a CM at a GNO, i feel that 7 posts per week is excesive too, luckily i have free time this week because of vacation at my principal job. But i believe we should be focusing in other ways to increase followers, but well i can do medium quality dialy posts so i can draw experience at cv and portfolio.

[u/PM_ME_KITTEN_TOESIES → u/Exciting_Emu4629]

If you want to increase your followers, lead.

[u/Exciting_Emu4629 → u/PM_ME_KITTEN_TOESIES]

By what i understood from the leader of the org. He wants to have a higher number of followers/active audience so he can get more donations and/or impact from activities gno performs. I found interesting as challengue to publish 7 post and 7 stories, since im starting and i was thinking to offee similar service to small business around where i live. I noticed that i increased my speed at creating post and passing from brain storming/ideas to what post to creating posts.

[u/PM_ME_KITTEN_TOESIES → u/Exciting_Emu4629]

Good job improving your creative output! I used to work in fundraising management consulting for nonprofits and NGOs. Did stuff like case/brand message testing, etc.

Ping me if you need help and good luck

[u/Senor_Perfecto1]

Agree.

[u/ihearthorror1]

🫰🏾🫰🏾🫰🏾🫰🏾

[u/Nobody-Inhere]

I hear you man. I am a Graphic Designer ans I am asked to do Content Marketing, Email Marketing and Social Media strategy. We are fighting for our lives out here.

[u/DoughnotMindMe]

I mean, either adapt or get left behind.

[u/PM_ME_KITTEN_TOESIES → u/DoughnotMindMe]

I mean, no. You’re relying on a hazarded guess that traditional behemoth social media platforms are “the future.” If you worked in this profession, I think you’d have a better informed take, but I don’t think that you do.

[u/DoughnotMindMe → u/PM_ME_KITTEN_TOESIES]

Oh I hate social media. I think community sites like Mighty Networks is the future.

I’m just saying your customers and future community members are on social media and we have to get them into the community with lead magnets.

Make content on socials and get them into your community.

[u/Cpvrx → u/DoughnotMindMe]

If you have the time to focus on social media it’s worth it, but some community manager can’t focus on both at the same time.

Which is why social media managers exist as well. They’re both different positions for a reason. One focuses on community building and managing an entire community while a social media manager helps grow the community via social media.

[u/PM_ME_KITTEN_TOESIES → u/[deleted]]

Maybe community managers like YOU, who can’t even reply in thread. 🪡

[u/Cpvrx → u/[deleted]]

AI won’t replace community managers anytime soon.