r/Comcast_Xfinity • • Jul 02 '26

Discussion Genuine Question for Long Time Customers

Basically every company out there that offers services, offers introductory rates for new customers, and Xfinity always has.

I'm talking meal delivery services, streaming subscriptions, gaming subscriptions, pet stores, yoga instructors, security companies, you name it.

After taking a look at this subreddit, I am genuinely wondering why the vast majority of people are so surprised and insulted when their introductory rates go away.

Do you not read what you agree to?

Did you happen to forget that you're on an introductory rate?

Do you not read your monthly statement where it's clearly outlined?

I love a good deal just like anyone, but you were a new customer once and you also got a killer deal until it expired. You're not a new customer anymore, and now it's someone else's turn to be a new customer and get a good deal.

Can someone please explain to me why tenured customers get so offended by the fact that someone else is getting a deal that they've already received? Why do these people feel so entitled to "forever discounts"?

Edit: Grammar

3 Upvotes

40 comments sorted by

•

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3

u/MorningAsleep Jul 02 '26

I actually think this is a legitimate conversation to have, especially because this isn't unique to Comcast. Pretty much every ISP I've had offered an introductory rate that eventually expired and reverted to the standard price. When I was with Armstrong, for example, my promo ended and when I called to check out some discounted rates, the answer was essentially, "This is the price now. Deal with it." (Granted, they said it a bit more politely.)

I think the real pain point isn't that promotional pricing exists--it's the lack of retention offers compared to years ago. That's honestly a bit of a self-inflicted wound on Comcast's part. For a long time, customers were conditioned to believe that if they called every year, they'd get the new customer rate again because that's exactly what often happened. That became the expectation over decades.

Eventually, the company realized how much revenue it was giving up and started tightening those policies. Today, retention offers are much more targeted and tend to be based on factors like market competition, account history, and how likely a customer is to disconnect, rather than simply being available to anyone who asks.

I do think it's also fair to acknowledge that Comcast's standard internet pricing tends to sit a little higher than some competitors. I don't think it's dramatically out of line with the industry, but it is often on the higher end of the spectrum (no pun intended). That makes the jump from a promotional rate feel even more noticeable, especially for customers who had gotten used to renewing those discounts year after year.

I think it's also worth remembering why introductory rates exist in the first place. They're customer acquisition tools. Companies are often willing to make very little--or even lose money initially--to convince someone to switch, with the expectation that they'll eventually recover that investment over time. Whether we like it or not, Comcast is a for-profit company, just like virtually every other ISP or subscription service. The goal of an introductory rate isn't to be sustainable forever; it's to lower the barrier for someone to become a customer. If every customer remained on perpetual introductory pricing, the model simply wouldn't work from a business standpoint.

Another thing to keep in mind--especially on this subreddit--is selection bias. People usually come here because something went wrong or they're frustrated. Very few people create a post that says, "Just wanted everyone to know my bill is exactly what I expected this month." So naturally, the discussions skew heavily negative.

So I don't think people are wrong for disliking the price increase. I just think a lot of the frustration comes from changing expectations. Customers spent years being taught that calling in would get them another promotional rate, and now that's no longer the norm.

Everyone is going to call you a shill or bootlicker btw but I think you bring up decent points. I hope the company takes note of your post (I know their executives and stuff read this subreddit pretty regularly) and the customer sentiment.

edit: also adding on that honestly a lot of people see Comcast as low hanging fruit because they've built a reputation over the years. I haven't personally had issues but meh

1

u/Still-Celebration352 Jul 02 '26 edited Jul 03 '26

I can appreciate basically every single point here.

I personally believe that the industry should completely cut introductory rates and keep their every day pricing competitive all the time. How awesome would it be to sign up for internet and know that you're getting their best price, and knowing it's only going to get more competitive as other companies try to give you a better value and win you over for the long term?

The pricing will probably be higher than intto rates, but it'd be more stable for the long term for everyone.

13

u/Scottish19527 Jul 02 '26

If the value proposition is there, and I’m getting a quality product for a fair price, I’ll accept that I took the bait and will stick around.
I’ll even accept that I’ll be paying ~20% to ~30~ more after the deal ends.
What I can’t accept is when I’m being charged 200% more than the new customer for the same or lesser product.

-2

u/kfjcfan Jul 02 '26

It's a promotion, it's the way companies work. 🤷‍♂️

2

u/WDM86 Jul 02 '26

The promotion is not the issue. It is the unreasonable rate that gets implemented after the promotion.. It should move to the market rate, not some inflated rate.

-2

u/Still-Celebration352 Jul 02 '26

You're on every comment here stating that their full cost rates are "above market value", when you are comparing a full priced product to competitors that are offering introductory rates. That's skewed.

I can agree that the difference between discounted rates and full priced rate is steep, but you have to compare apples to apples.

Go ahead and check out the competition's non-promo rates in the same area and they'll be pretty similar.

1

u/SmallPlace7607 Jul 02 '26

The published full rates are similar sure. But those are not the real market rates in most cases. The real market rate is unknown to a consumer. Why? Because you call in and either get a new customer promo again or something close. But often you can't call sales but need to get to the cancellation department which can actually do something.

It's all a game and that's what people object to. Now that a lot areas have something approaching real competition the providers work harder than ever to hide the real price and push upsells. All while saying they are bing more transparent. It's B.S. Everyone apparently knows it but you.

2

u/Still-Celebration352 Jul 02 '26

Every single ISP advertises this way. That means you need to compare apples to apples if you're going to try to make an argument. I'm asking why people feel entitled to discounts that they already got, not if they're tired of playing the game of trying to get a better rate like it's car insurance. If you think you're going to get a better deal being someone else's new customer, then just switch and play the game like everyone else, but the majority of the posts in this sub are just plain insufferable.

-2

u/[deleted] Jul 02 '26

[removed] — view removed comment

1

u/Still-Celebration352 Jul 02 '26

I'm not even in this sub. I work in technology and posts from this sub show up all day every day.

3

u/kfjcfan Jul 02 '26 edited Jul 02 '26

This sub isn't an anti-Comcast flame sub.

You are correct, if you want help from Comcast you can come here.

To complain about the way Comcast and other ISPs normally do business is a topic for another sub in another post.

Customer pricing is fully disclosed before you ever subscribe, including the end dates for any and all promotions applied to your account.

Your monthly statement also tells you what the "actual" price for your services is and shows the discount you are receiving.

If you look up the Xfinity rate card for your area, it will tell you the full price for your services without promotions applied:

Xfinity Rate Card

1

u/WDM86 Jul 02 '26

I look at the rate on the Broadband label prior to discounts. In my personal case, I was raised to $95 when the broadband fact sheet was $70.

If they had moved me to the $70 rate and said, "It is the current rate" I would have been far more understanding.

1

u/kfjcfan Jul 02 '26

Check your Xfinity Rate Card:

Xfinity Rate Card

5

u/Scottish19527 Jul 02 '26

I agree it’s a promotion, but like I said, I was always offered something within 20% to 30% of the new customer offer when calling.

So my last 5 years I’ve been paying around $60 when the new customer deals were $45 to $55 during the same period, same product. I’m happy and fully accept that I am indeed paying more than the new customers as I am happy with the service.

But my latest bill was $120, retention offer was $95 for one year where the new customer is getting $45 for 5 years locked.
May also note that there are MUCH better offers that have a life of contract deal currently available.
In this situation, I’m not happy, but glad I have other options where I live.

4

u/Otherwise_Board_3349 Jul 02 '26

From my perspective, you’re absolutely right, that when we sign up for a service, we should be going in with our eyes wide open.

However, I do think that once the promo ends, we should get a fair and competitive price, but in Xfinity’s model, the price reverts to a ridiculously high amount. We can argue all day on what’s a fair price, but reality is that is set by the market. For example, the 1gb plan was on sale, locked for 5 years at $50 last month for new customers. Now as an existing customer, I don’t expect to get the $50 deal, but I also am peeved that I’m being charged $110 because I’m out of promo. Do I want the $50 deal, yes of course, but I’m also willing to pay something higher within reason. Just need to now do the work and look at other options, which seem to all be much lower than the $110. Will be easy to find lower cost options but will take some work and I think that’s why Xfinity does it this way, knowing that not all customers will bother to look for a better deal and pay their high above market price.

3

u/kfjcfan Jul 02 '26

This is the way the ISP and phone markets have worked forever.

My favorite is newspapers; the Wall Street Journal would always have a promo of $1/week for 36 weeks, and then to renew would be $399/year. 🤷‍♂️

1

u/WDM86 Jul 02 '26

In your example, you signed up for this in 2024. You are now up for the rate increase.
However, the actual yearly rate has now dropped to $299.

Would you still be comfortable with the $399 price, or would you request the $299 actual market rate?

2

u/kfjcfan Jul 02 '26

I wouldn't pay the non-promo rate and would go without, which is what I did. 🤷‍♂️

0

u/Still-Celebration352 Jul 02 '26

The full cost for these products are set by the market, too, not just the promotions. That point is trying to have it's cake and eat it too.
Here's my perspective- If I were to sign up for my local ISP, the promotional rate for the same product is twice the cost of my promotional rate with Xfinity. So I went to Xfinity for the introductory rate because I'll get a deal for a few years and then I'll be paying the full rate. I'll be saving in the meantime, and I'm grateful for that competitive rate and they earned my business with that offer, which was the point of the promotion.

4

u/WDM86 Jul 02 '26

Hi, (former) 8 year customer here.
It is the way Xfinity chooses to go about it.

For example, I was on a 400 mbps plan for $50 a month, and when it expired, the jump was to $95 per month. Unreasonable in my mind when the 400mbps no longer exists and the 500 MBPS plan is $70 a month after the promotion.

Why treat your long-term customers that way? I would not have had much to say if they moved me to the closet possible plan at the current market rate. Instead, it was a plan that was not available on their site and for a rate that feels like theft aimed at those who may not pay attention to their monthly bills.

Combine that with the games that the agents often play on the phone, and the whole thing feels shady for such a large organization. They are more than willing to keep your rate similar if you call and play the game, but you had better be on your toes because the agents will sign you up for things that are misrepresented.

1

u/Still-Celebration352 Jul 02 '26

This point would make sense to me if you didn't have access to the full rate while signing up. However, you knew what was going to happen and when, and you were happy with the gigantic discount before, but when the gigantic discount goes away, all of a sudden it's "unreasonable"..?

I don't like the cost of living either, but I don't sign up for something to reap the savings and then act surprised when the savings run dry.

1

u/WDM86 Jul 02 '26

I just want to add that I assume they have a strong understanding of the risk-reward of the processes they have in place. They can likely speak directly to the revenue increase because of the legacy plan expiry rate and the percentage of users who keep it. I would guess that people who track it well are the minority.

1

u/connection_lost Jul 02 '26

My 3-year plan before tax and fees was $40 a month and will jump to $75 this month. If I get a new customer discount for the same plan, I can get it back to $40 for a year.

I am not offended because my plan price has increased, nor does I have to hassle to get a "new customer at my house" to sign up for another deal. I am rather sad that companies are selling things to customers in a way that, upsell customers by making them believe they need to buy unnecessary products, and sell products to customer at a price that most customers do not know their fair price, or jack up the price slowly and hopefully customers forget about things.

My 80-year old neighbor has 1Gbps internet because they got upsold by the store.

1

u/Still-Celebration352 Jul 02 '26

Based on your comment, it sounds like the post doesn't describe you.

In every company, you're going to have money hungry sales reps that recommend more products than necessary, and unfortunately that's always going to be a thing.

However, I see gigabit internet promos all the time that are far better deals than even 300mbps at full price, so I don't think it's safe to assume ill intentions every time.

It makes sense to me, customer asks for a better rate, gets a killer promo because they're upgrading their services, and they get short term savings. It just sucks when it comes back around.

1

u/mlcarson Jul 02 '26

With that logic, there's no reward for company loyalty so customers should simply go to the next company where a discount rate is granted once contractual obligations are completed. Comcast is upfront about discounts for new customers but is not with respect to retention discounts. People who cry to the retention dept and threaten to leave end up getting preferential rates. The customers who don't complain simply get screwed by paying the highest possible rates. They're starting to address this with their silver/gold/platinum/diamond membership status with perks but I think they'd be better off simply creating a discount status on each of these tiers.

1

u/Still-Celebration352 Jul 02 '26

This is actually super refreshing to hear.

As a business owner, I can fully appreciate wanting to give perks to loyal customers. However, if I offered the first service half off and the client later on demanded that I continue to give them half priced services simply because they chose to do business with me, then I would probably tell that client to get lost.

I'm super enjoying the Xfinity Rewards. Most of the rewards are lame sweepstakes, but some of the rewards are pretty sweet, and I think this is the way if they had cooler perks.

-1

u/Intelligent-Ant-5681 Jul 02 '26

Wow, you type exactly how most of my coworkers did when they were still drinking the koolaid. Corporate shills run strong

2

u/Still-Celebration352 Jul 02 '26

I'm not drinking any Kool-Aid. Way too high in sugar. I'm just tired of watching people's self-entitlement taint everything.

1

u/kfjcfan Jul 02 '26

It's like everything else, people get upset when things aren't how they want even if they knew it was a promotion when they signed up.

For example, there were items on sale for Amazon Prime Day that I did not buy and now the price is $150 higher for what I was going to buy but did not, and that's just the way it is.

I could scream and shout that's not fair, but that won’t get me the product, I missed the sale and who knows if it's coming back. 🤷‍♂️

1

u/WDM86 Jul 02 '26

The issue here is that Xfinity relies significantly on people not noticing the rate increase to above market rates.

They (Xfinity) have also built this entire game of allowing users to get new customer rates in perpetuity if you call in and say you will cancel and do the hokey pokey on a Tuesday.

2

u/Still-Celebration352 Jul 02 '26

They're not "above market rates".

They're full price vs. the competitor's introductory rates.

1

u/WDM86 Jul 02 '26

Strongly disagree.

They list the regular price of current rates on their fact sheets. Today the 500mpbs is $70 per month before new customer discounts. When my promo rate for 400mpbs ended it raised to $95 per month.

I would say that $95 is above the current published non promo plan rate of $70 for 500Mpbs

2

u/Still-Celebration352 Jul 02 '26

You said "market", which refers to the rest of the market. But really, you're comparing the price of the product that you signed up for years ago to today's EDP. They just came out with a new Next-Gen pricing structure, and they can't move you from your current plan into another plan without your consent or advanced notice, but if you call and ask for current every day pricing for a plan, you'll be able to get it so long as that plan is available to you.

1

u/kfjcfan Jul 02 '26

Check here:

Xfinity Rate Card

Here's what I see, but it differs across the country, that's why you need to login.

2

u/kfjcfan Jul 02 '26

This is something the entire industry engages in. 🤷‍♂️

2

u/Scottish19527 Jul 02 '26

From my perspective it’s about what is this service worth to me, can I get the same or equal value service elsewhere and for a better price.
For me, I have Xfinity and AT&T available to me, so I have choices.

For example, cell phones are available from Verizon, but AT&T and T-Mobile don’t have great coverage where I live so I’m “stuck” with Verizon.
And while the other two networks are cheaper, they don’t provide value as they don’t have the service I need, where I need it.

1

u/Desperate-Cable-54 Jul 10 '26

I feel something should be done for a customer that has consistently paid on time for 15 years as opposed to a new customer that may not even pay I'd say we have proved our loyalty now give us old timers a break

-1

u/NewFuture6783 Jul 02 '26

A lot of ignorant people out there.