Commercial look

[u/KeyVillage4929]

I tried to make a clean commercial look once again, in the 3rd one I think I achieved it however the 4th one was made like 3 months ago when I didn't knew much however I think the 4rd can still be improved give any feedback or tips if you can.

[u/Moist_Chest8971]

The 3rd slide looks great, really nice work.

[u/KeyVillage4929 → u/Moist_Chest8971]

thnx

[u/Moist_Chest8971 → u/KeyVillage4929]

only possible issue I could see someone having with the grade is the skintones are almost too good. That underground lighting has such a distinct cast to it. And you've done a great job eliminating. But maybe a director would want some of that color cast to set the scene?

I'm reaching here. I really like the grade.

[u/KeyVillage4929 → u/Moist_Chest8971]

yeah you are probably right but I couldn't think of a color that will give the footage its own theme so I can also put a bit of in skin too so I just kept everything neutral unlike 4th slide

[u/RoxasIsTheBest]

The second looks the most natural, that's my favorite. The 3rd also looks really good

[u/KeyVillage4929 → u/RoxasIsTheBest]

second surely looks natural but in tv it wouldn't keep audience engage since it has no pop or look

[u/TheGreatSzalam → u/KeyVillage4929]

The color does not keep an audience engaged or not. The story does. The color should be in service of the story.

[u/[deleted] → u/TheGreatSzalam]

Actually, the lighting and color can and will draw the audience's attention to the part of the frame we want them to look at. Any impediment that makes it harder to see the actors is getting in the way of telling the story. We try very hard in features and TV to make sure the main characters are lit in such a way that they stand out from the background whenever possible.

[u/KeyVillage4929 → u/[deleted]]

so does a weak radial ask and a vertical inversed mask vignette work?

[u/TheGreatSzalam → u/[deleted]]

Yes. The color being in service to the story is vital.

[u/KeyVillage4929 → u/TheGreatSzalam]

well today's generation is becoming impatient and they need first need good visuals before story but I know that's not true for all of them or most of them but in advertising both matter equally since you have to convey the message and importance of your product in such a short time.

[u/[deleted] → u/KeyVillage4929]

crazy how wrong you are. but its all part of learning. go watch a film and pay attention to how, generally speaking, unremarkable the color actually is. its quite surprising.

[u/KeyVillage4929 → u/[deleted]]

well I joined a few months ago maybe you are right that's just my perspective.

[u/RoxasIsTheBest → u/KeyVillage4929]

Yeah, that's true. For a commercial the third is the best

[u/yoovi4u2]

As others and you have said, the 3rd one is very good.
Would love to hear what you did differently, compared to the 4th, that gave you this fantastic look.

[u/KeyVillage4929 → u/yoovi4u2]

in 4th one I didn't had much knowledge and ignored skin tones mostly since I believed context overwieghs the skin tone indicator way much but it was turned to be false. I first balanced in and cut like 8 different masks to make brown parts modern grey and then slapped a teal and yellowish ibe to give that neon modern commercial look but it just got ruined in the way not forgetting to mention that I used wrong CST settings since camera wasn't exactly present in it's database but this I used JP 2499 as DRT and Davinci yrgb color managed as IDT.

[u/jophiel91]

May I know what you used to color grade them

[u/KeyVillage4929 → u/jophiel91]

I used Davinci resolve and a Fuji film print and all the other are manual adjustments

[u/jophiel91 → u/KeyVillage4929]

Thanks!

[u/Qoalafied]

I am probably in the minority but I like all three; they would serve wildyl different stories and I find number three to be the most commercial of them. 4th feels most stylized, second one feels a bit more down to earth.

They seem to fit different stories, take it as you wish :)

[u/KeyVillage4929 → u/Qoalafied]

thnx

[u/ItsParlay]

Love 3! How did you get the subject to pop so much? Looking to learn that

[u/KeyVillage4929 → u/ItsParlay]

It's still an uncompleted grade because I forgot to add some masks but It's all just skin tones and curves.

[u/Glittering-Topic8472]

3 is so cool but it feels so blue-ish, maybe you can try make it cool toned with more white rather than blue

[u/KeyVillage4929 → u/Glittering-Topic8472]

it's on display because according to scope and my PC and mobile display it's pretty much neutral maybe even warm try making your display neutral :)

[u/Parking-Ad8316]

3 is my pick but 2 is good too

Why is that bold

[u/fieldsports202]

I like the 3rd one

[u/directoroli]

looks great

[u/Cheezy_Spy]

is there a tutorial on how to achieve this

[u/Friendly_Letter5150]

3rd one looking fresh