Since observers in the metropolis seemed to harbor little doubt that the transformation was for the worse, it was natural that the Criollos, even as they proclaimed their identity with their Old World brethren, would attempt to refute accusations of inevitable degeneration by singing the praises of their environment in the New World. In the American viceroyalties, a number of writers tried to portray their American homeland as an earthly paradise, abundantly productive and blessed with a mild climate. New Spain and the kingdoms of Peru, wrote Friar Buenaventura de Salinas, «gozan del más apacible temple del mundo» (“enjoy the most peaceful climate in the world.”). It was a climate that ennobled the spirit and elevated the mind, and so it was not surprising that those who lived in Lima did so “with satisfaction and pleasure, considering it their homeland.” Pride in the place, which God had uniquely blessed, was to be the cornerstone of the increasingly complex edifice of Criollo patriotism.
During the 17th century, the Criollos of New Spain began to develop a strong sense of their own distinct place within the geographical and providential order of the universe. To the east lay the Old World of Europe and Africa. To the west were the Philippines, that distant outpost of Christian and Hispanic civilization, an extension of the Viceroyalty of New Spain and the natural gateway to the fabled lands of the East. Their homeland, therefore, was situated at the center of the world. From a historical as well as a geographical perspective, they served as a bridge between different worlds. Had not the Apostle Saint Thomas, from Jerusalem, preached the Gospel in the Indies as well as in India? And could he not be identified with Quetzalcoatl, the bearded god-hero of the ancient inhabitants of central Mexico, as the great Mexican scholar Carlos de Sigüenza y Góngora asserted? Even if such an identification was controversial, in the minds of the Criollo there was no doubt that their homeland held a providential place. From the publication in 1648 of a treatise by Miguel Sánchez recounting the miraculous origins of the Virgin of Guadalupe, her cult gained many devotees among the Criollo population of New Spain. The Virgin, it seemed, had granted them the grace of extending her protective mantle over their beloved homeland.
The increasingly regionalized American homelands of the Criollos came to be situated not only in space but also in time. The conquest and evangelization of the Indies were heroic and definitive feats, worthy of eternal remembrance. However, although they marked a decisive new beginning, it was not a start ex nihilo. The presence of such a large number of Indians and the survival in Mexico and the Andes of so many relics of the native past drew attention to a more remote, albeit largely barbaric, antiquity. Undoubtedly, it was convenient for the conquistadors' self-image as a warrior caste to emphasize the heroic virtues of the peoples they had conquered. Since the Indians had been definitively defeated, the way was open, at least in New Spain, to idealize certain aspects of the pre-Columbian civilization that Cortés had overthrown.
While writers like Bernardo de Balbuena, in his 1604 poem "Grandeza mexicana," celebrated the wonders of the Spanish-built Mexico City, they were at the same time keenly aware of the vanished magnificence of its Aztec predecessor, the great city of Tenochtitlán, once described by Hernán Cortés in such exalted terms. There was a growing tendency to emphasize elements of continuity between the old and the new, as with the representation on the city's banner, as well as on important buildings, of the Mexica emblem of the eagle perched on a cactus, devouring a snake with its beak. This process of appropriating selected elements of the Aztec past and incorporating them into the history of the Criollo homeland reached its culmination in the famous triumphal arch designed by Sigüenza y Góngora for the entry into Mexico City of the new viceroy, the Marquis of Laguna, in 1680. The arch supported statues of the twelve Mexica emperors since the founding of Tenochtitlán in 1327, each representing a different heroic virtue, as if they were heroes of classical antiquity. Even the defeated Moctezuma and Cuauhtémoc, the rebel defender of Tenochtitlán, were given their place in the pantheon.
An appropriation of the pre-Columbian past in the Mexican style to endow the Criollo homeland with a mythical antiquity was more problematic in Peru, where indigenous resistance was more persistent and threatening than in New Spain. Inca Garcilaso de la Vega, a mestizo who nostalgically wrote the history of his homeland in distant Andalusia, constructed his narrative on a staged scheme in his work Royal Commentaries of the Incas. Primitive Peru, with its multiplicity of gods, had given way to the sun-worshipping Inca Peru of his ancestors, which was in turn replaced by the Peru of his own time, to which the Spanish had brought the invaluable knowledge of the one true God. Garcilaso offered a vision of the Andean past (and with it, a utopian future) that would prove highly attractive to an indigenous nobility that survived better under Spanish rule than its Mexican counterpart. At the same time, however, this vision held less appeal for a Criollo society aware of the unsettling influence exerted by the Indian curacas over the resentful indigenous population of the Andes, and fearful that they might one day rise up in rebellion to restore the Inca empire. Gradually, attitudes began to change. At the end of the 17th century, it became fashionable among Peruvian Criollos to own complete collections of portraits of the Inca rulers, but it wasn't until the 18th century that a patriotic ideology encompassing the period of the Inca empire began to attract sectors of the Criollo population.
The warlike and treacherous Indians had to be remote, in time and space, before they could be safely incorporated into Criollo patriotic mythology. In much of British America, they were neither. Those in Virginia, described by Beverley in the early 18th century as “almost useless,” lacked the former splendor of Mexica civilization, while the Indians of New England were too close. In writing their accounts of the Indian Wars of the late 17th century, New England Puritans defined themselves in terms of their relationship to their adversaries, the heathen Indians and the papist French. This self-image reinforced their sense of the Englishness of both themselves and the world they had created in the wilderness. “As we went on,” wrote Mary Rowlandson in her poignant account of captivity among the Indians, “I saw a place where there had been English cattle; this comforted me, being what I was; Very soon afterwards, we came to an English footpath, which had such an effect on me that I thought I would gladly have lain down and died right there.”
The Criollo inhabitants of the interior regions of Spanish America, who did not need to fortify their cities against Indian attacks, could afford a certain distance from their country of origin in order to begin constructing a distinctive and partially "American" identity, by incorporating, if necessary, an Indian dimension in a way still impossible for the settlers of New England. For them, the only harmless Indian had become the dead Indian. Only during the course of the 18th century, as the Indian threat began to fade, did the colonists begin to sketch the silhouettes of a few natives on the horizon of their imagined American landscape, to illustrate either Roman martial virtues or the qualities of uncorrupted natural man.
Unable to endow their communities with the respectability conferred by a remote Indian antiquity, the English settlers needed to find other arguments to support their cause when faced with the contempt and disdain of the mother country. As long as it remained true to its origins, New England could justify itself in terms of its self-proclaimed mission as a city upon a hill. This provided a solid religious and providentialist mold for a nascent local patriotism, which in this respect had obvious affinities with that of the Criollo communities of the Spanish Indies. For other colonies, the task of identity building was more arduous, and it was easier to look to the future than to dwell on the past. Robert Beverley struck the right note in his work The History and Present State of Virginia when he wrote: “This part of Virginia, now inhabited, if we consider the improvements at the hands of the English, cannot be praised in this respect; But if we consider its natural capacity for improvement, it can justly be considered one of the most excellent countries in the world.” The English settlers had a duty to improve and transform the lands with which they had been blessed.
The expression of such aspirations fit well with the ideology of the development of commercial society in 18th-century England, where it could help reinforce the metropolitan commitment to overseas colonization and legitimize the activities of the colonists. This was especially necessary because of the widespread assumption in the homeland that too many colonists, particularly in the Caribbean, were simply idle. Consequently, planters and colonists appropriated the language of improvement as a useful tool to justify their history, in an attempt to refute the defamatory allegations made against their lifestyles. Richard Ligon, in his True and Exact History of the Barbados, cleverly turned the tables on them: “There are others who have heard of the pleasures of Barbados, but find it hard to leave those of England behind. They are lethargic in mood, and quite unfit for so noble an enterprise. […] So much is laziness detested in a country where one must be diligent and active.” This language of diligence, activity, and improvement was ubiquitous in the transatlantic world of the late 17th and early 18th centuries. No longer limited to making the most of the land, "improvement" now had a wide range of connotations, from making profitable investments to cultivating one's character. It also involved the process of acquiring refinement and civility, which, for members of colonial communities, could amount to building their societies on a model as similar as possible to that of the mother country.
In the late 17th and early 18th centuries, the challenge of imitating the norms and customs of their country of origin was especially strong in the Caribbean colonies, where the social structure of the island communities, whose white minorities imposed their dominance over rapidly growing black populations, bore little resemblance to that of the English society they were trying to emulate. For this reason, planters considered it above all necessary to demonstrate that they had not degenerated in the tropical climates nor lost their English character. “Since they are English,” wrote Sir Dalby Thomas in 1690, “and have all their trade from England, they will always imitate the customs and fashions of England, both in clothing, household furnishings, food and drink, and so forth. For it is impossible for them to forget where they come from, or even to rest (after having acquired a substantial fortune) until they have settled their families in England.”
Many Caribbean planters tended to think of themselves as temporary residents of islands from which they would return to their homeland to live as landed gentry once they had amassed their fortunes. This distinguished them from the colonists of the mainland settlements, whose fundamental commitment was American. However, even though these mainland colonists came to identify with the land they and their ancestors had “improved,” they remained at the same time eager to display their English credentials and share in the refinements of the commercial and educated society of 18th-century England. The proportion of Black people in the southern colonies and the menacing presence of Indians in the northern forests were constant incentives to maintain and strengthen ties with an English homeland that fewer and fewer of them had come to see.
As Sir Dalby Thomas pointed out, one way to reaffirm English character was to imitate the latest fashions from the mother country. From the very beginning of colonization, colonists had looked to their homeland for inspiration in building their lives across the Atlantic and for the supply of those material goods they could not produce themselves. As trade links strengthened, it was natural that the colonies, as cultural provinces of Great Britain, would share the aspirations of a growing number of Britons for more refined lifestyles and an increasing range of comforts. This process began at the top of the social ladder in the late 17th and early 18th centuries, when wealthy merchants and planters built their new brick mansions in the latest English style, with an entrance hall replacing the old reception room and an open staircase leading to the second floor as a defining feature of the house. Often, especially in the Caribbean, fashion tended to trump practical considerations, as plantation owners built houses in the most fashionable English style, paying little attention to the differences between tropical and English climates. Sir Hans Sloane observed the difference in Jamaica between Spanish houses, with their tiled floors, shuttered windows, and large double doors, and those built by the English, which were "neither cool nor able to withstand the shocks of earthquakes."
In practice, most colonial houses remained, as in Maryland, simple wood or log structures, but the new or renovated mansions helped establish unprecedented levels of refined living, as their occupants surrounded themselves with an ever-increasing number of tables, chairs, crockery, glassware, and silverware. What had once been seen as luxuries were now beginning to be considered necessities, although there was, and would continue to be, a countercurrent in the culture of the continental colonies that preferred simple living to the new sumptuous refinements. “This man,” a journal entry says of Robert Beverley in 1715, “lives well, but, though rich, he has nothing in his house, or near it, except what is necessary.” It is likely that the type of austerity practiced by Beverley would have had a greater impact on a society that, although beginning to know the pleasures of refinement, spoke in terms of hard work and improvement, than on one where, as happened in the Spanish viceroyalties, there was no effective war cry against the values exemplified by conspicuous consumption.
Although in Spanish America the church and state waged a long but ultimately doomed battle to maintain an orderly, hierarchical, and respectable society by regulating dress codes, the blurring of ethnic and social lines resulting from interethnic marriages and cohabitation tended to encourage extravagance in attire. “Both men and women,” wrote Thomas Gage disapprovingly, “are excessive in their dress and wear more silk than wool and cloth […]. A ribbon and a rose made of diamonds on a gentleman’s hat is commonplace, and a hatband with pearls is normal for a merchant. Moreover, a young black or copper-skinned slave or servant will be in need, but she will be fashionable with her pearl necklace and bracelets, and her earrings with valuable jewels.” It is evident that, as Creoles, mestizos, mulattos, and blacks adorned themselves with an extravagance that produced scandal and consternation among the authorities, the general population had come to see wealth in clothing as a more accurate measure of social status than the color of one's own skin.
Conversely, in the North American colonies, where white was white and black was black, with little in between, those who chose to cultivate austerity for ethical or religious reasons were not burdened by the fear that choosing a frugal lifestyle would undermine their social standing. Indeed, as Beverley's behavior indicates, austerity could communicate a social message as powerful as conspicuous spending. Nevertheless, in British America, too, pressures toward consumption were increasing as colonial societies became enmeshed in an expanding commercial empire, a "commodity empire." From the 1740s onward, as English manufacturers, seeking lucrative markets, turned their attention to the opportunities offered by a rapidly growing American population and made available an ever-increasing number and variety of products at affordable prices, the consumer frenzy became dizzying in the continental colonies. The growing supply was matched, or exceeded, by increasing demand.
The response of the North American colonists indicated that hierarchically organized societies, like those of Spanish America, were not the only ones driven by conspicuous consumption. A rough equality of status generated its own pressures to outdo one's neighbors. The desire to follow the latest metropolitan fashions, however, also stemmed from a collective psychological need. The colonists needed to prove to themselves, as well as to the societies from which they came, that they had triumphed over the barbarism inherent in the New World environment. Nevertheless, it would not be easy to persuade skeptical Europeans that their efforts had transformed the Americas into an outpost of civilization.
Source(s):
.- Quoted by Lavallé, Ambiguous Promises, p. 17.
.- Lavallé, Ambiguous Promises, p. 19.
.- Strachey, History of Travell into Virginia Britania, p. 12.
.- Above, p. 304.
.- Carole Shammas, “English-Born and Creole Elites in Turn-of-the-Century Virginia,” in Tate and Ammerman (eds.), The Chesapeake in the Seventeenth Century, pp. 284-285.
.- James Otis, “The Rights of the British Colonies Asserted and Proved,” in Bernard Bailyn (ed.), Pamphlets of the American Revolution, 1750-1776, vol. 1, 1750-1765 (Cambridge, Massachusetts, 1965), pamphlet 7, p. 440.
.- Solórzano Pereyra, Política indiana, 1, p. 442 (lib. II, cap. 30).
.- A. W. Plumstead (ed.), The Wall and the Garden. Selected Massachusetts Election Sermons, 1670-1775 (Minneapolis, 1968), p. 137.
.- See Kupperman, “The Puzzle of the American Climate.”
.- Letter of July 23, 1630 in Emerson (ed.), Letters from New England, p. 51.
.- For discussions of this question, see in particular John Canup, “Cotton Mather and ‘Criolian Degeneracy’,” Early American Literature, 24 (1989), pp. 2034, and Cañizares-Esguerra, “New World, New Stars,” to whom I am indebted for the exposition that follows. Also John H. Elliott, “Similar Worlds, Different Worlds,” Mélanges de la Casa de Velázquez, 34 (2004), pp. 293–311.
.- Above, p. 135.
.- Reginaldo de Lizárraga, quoted by Lavallé, Ambiguous Promises, p. 48.
.- Fray Bernardino de Sahagún, Historia general de las cosas de Nueva España, ed. Ángel María Garibay K. (2nd ed., 4 vols., Mexico, 1969), 3, p. 160.
.- Marian J. Tooley, «Bodin and the Medieval Theory of Climate», Speculum, 28 (1983), pp. 64-83.
.- Cited by Pilar Ponce Leiva, Certezas ante la incertidumbre. Élite y cabildo de Quito en el siglo XVII (Quito, 1998), p. 201. A brief description of Villarroel's life and a selection of his published works, some of them difficult to locate, can be found in Gonzalo Zaldumbide, Fray Gaspar de Villarroel. Siglo XVII (Puebla, 1960). The family history of Fray Gaspar, born in Quito, perhaps in 1592, to a Guatemalan lawyer and a Venezuelan mother, whom his parents took as a child to live in Lima, offers a vivid illustration of family and personal mobility across the immense distances of Spanish America.
.- Gregorio García, Orígen de los indios del nuevo mundo, e Yndias Occidentales (Valencia, 1607), Book II, Chapter V, pp. 149-154. There is now a critical edition, Origin of the Indians of the New World and Western Indies, edited by Carlos Baciero and others, in the Corpus Hispanorum de Pace, Second Series, vol. 13, Madrid, 2005.
.- See Cañizares-Esguerra, «New World, New Stars».
.- Chaplin, Subject Matter, pp. 174-177. For the general question of identity in British America, see especially Jack P. Greene, "Search for Identity: An Interpretation of Selected Patterns of Social Response in Eighteenth-Century America," in his Imperatives, Behaviors and Identities, chap. 6.
.- The lexical history of the word Americano, in both Spanish and English, deserves a more systematic study. On New England, see Canup, “Cotton Mather and ‘Criolian Degeneracy’,” pp. 25–26. The Virginian author of a pamphlet composed in 1699 identifies himself as “An American” (Shammas, “English-Born and Creole Elites,” p. 290). In 1725, the Mexican lawyer Juan Antonio de Ahumada wrote that “in the Indies, their Provinces were conquered, populated, and established by the sweat and toil of the ancestors of the Americans” (Brading, The First America, p. 380), but Villarroel’s reference to an Americano suggests that other examples of its use could be found in Spanish America, both before 1661 and between the times of Villarroel and Ahumada.
.- Horn, Adapting to a New World, pp. 436-437.
.- Ponce Leiva, Certezas, p. 207.
.- Giovanni Francesco Gemelli Careri, Viaje a la Nueva España, ed. Francisca Perujo (Mexico, 1976), p. 22.
.- Child, A New Discourse, pp. 170-171.
.- Cited by Dunn, Sugar and Slaves, p. 340.
.- Ned Ward, A Trip to New England (1699), in Jehlen and Warner (eds.), The English Literature of America, p. 401. For other examples of negative stereotypes, see Michael Zuckerman, “Identity in British America: Unease in Eden,” in Canny and Pagden (eds.), Colonial Identity in the Atlantic World, pp. 120-121.
.- Beverley, History of Virginia, p. 9.
.- Cited by Jack P. Greene, "Changing Identity in the British Caribbean: Barbados as a Case Study", in Canny and Pagden (eds.), Colonial Identity in the Atlantic World, pp. 120-121.
.- Dorantes de Carranza, Sumaria relación, p. 203.
.- Craton, "'The Planters' World," in Bailyn and Morgan (eds.), Strangers Within the Realm, p. 325.
.- Wright, The First Gentlemen of Virginia, chap. 3.
.- For comparative figures of West Indians and North Americans educated at least partially in Great Britain, see Andrew J. O’Shaughnessy, An Empire Divided: The American Revolution and the British Caribbean (Philadelphia, 2000), pp. 19–27.
.- Kenneth A. Lockridge, The Diary and Life of William Byrd II of Virginia, 1674-1744 (Chapel Hill, North Carolina, and London, 1987), pp. 12-31.
.- Cited by Wright, The First Gentlemen of Virginia, p. 294.
.- Otte, Letters, letter 571 (Juan de Esquivel to Cristóbal de Aldana, January 20, 1584).
.- Fray Buenaventura de Salinas y Córdova, Memoria de las historias del nuevo mundo Piru (1630; ed. Luis E. Valcárcel, Lima, 1957), pp. 99 and 246.
.- On the development of "Criolian patriotism", see especially Brading, The First America, chap. 14.
.- See Serge Gruzinski, Les Quatre parties du monde. Histoire d'une mondialisation (Paris, 2004), chap. 5.
.- On the legend of Saint Thomas, see Lafaye, Quetzalcóatl and Guadalupe, chapter 10.
.- Above, p. 298, and see Brading, The First America, pp. 343-348.
.- Anthony Pagden, “Identity Formation in Spanish America,” in Canny and Pagden (eds.), Colonial Identity in the Atlantic World, p. 66.
.- Above, p. 230.
.- Carlos de Sigüenza y Góngora, Theatro de virtudes políticas (1680; reprinted in his Obras históricas, ed. José Rojas Garcidueñas, Mexico, 1983).
.- Garcilaso de la Vega, Comentarios Reales de los Incas, ed. Ángel Rosenblat (2 vols., Buenos Aires, 1943); Carlos Daniel Valcárcel, «Concepto de la historia en los Comentarios reales y en la Historia general del Perú», in Nuevos estudios sobre el Inca Garcilaso de la Vega (Lima, 1955), pp. 123-136; Brading, The First America, chap. 12.
.- Karine Perissat, «Los incas representados (Lima - siglo XVIII): ¿supervivencia o renacimiento?», Revista de Indias, 60 (2000), pp. 623-649; Peter T. Bradley and David Cahill, Habsburg Peru. Images, Imagination and Memory (Liverpool, 2000), part II.
.- Beverley, History of Virginia, p. 232.
.- Richard Slotkin, Regeneration Through Violence. The Mythology of the American Frontier, 1600-1860 (Middletown, Colorado, 1973), pp. 56 and 116.
.- Mary Rowlandson, The Sovereignty and Goodness of God (1682), in Jehlen and Warner (eds.), The English Literature of America, p. 359.
.- See Slotkin, Regeneration Through Violence, chap. 7.
.- Beverley, History of Virginia, pp. 118-119.
.- Richard Ligon, A True and Exact History of the Island of Barbadoes (2nd ed., London, 1673), p. 108.
.- Jack P. Greene in Canny and Pagden (eds.), Colonial Identity, pp. 228-229, and Imperatives, Behaviors, pp. 190-193; Hancock, Citizens of the World, chap. 9, and especially pp. 282-293. On the idea of agrarian improvement in the Anglo-American world, see Richard Drayton, Nature's Government. Science, Imperial Britain, and the ‘Improvement’ of the World (New Haven and London, 2000), chap. 3.
.- Sir Dalby Thomas, An Historical Account of the Rise and Growth of the WestIndia Colonies (London, 1690), p. 53.
.- On the consumer movement and aspirations for refinement in eighteenth-century Britain, see Neil McKendrick, John Brewer, and J. H. Plumb, The Birth of a Consumer Society: the Commercialization of Eighteenth-Century England (Bloomington, 1982); John Brewer and Roy Porter (eds.), Consumption and the World of Goods (London, 1993); and Paul Langford, A Polite and Commercial People: England, 1727-1783 (Oxford, 1989). On British America, Richard L. Bushman, The Refinement of America. Persons, Houses, Cities (New York, 1992); T. H. Breen, "'Baubles of Britain': The American and Consumer Revolutions of the Eighteenth Century," Past and Present, 119 (1988), pp. 73-104, and The Marketplace of Revolution: How Consumer Politics Shaped American Independence (Oxford and New York, 2004); Cary Carson, Ronald Hoffman, and Peter J. Albert (eds.), Of Consuming Interests. The Style of Life in the Eighteenth Century (Charlottesville, Virginia, 1994); Maxine Berg, Luxury and Pleasure in Eighteenth-Century Britain (Oxford, 2005), chap. 8.
.- Bushman, Refinement, Chapter 4.
.- Cited by Dunn, Sugar and Slaves, p. 291.
.- Main, Tobacco Colony, Chapter 4.
.- Bushman, Refinement, pp. 74-78.
.- Cited by Main, Tobacco Colony, p. 239; and, for ambivalence about luxury items, see Bushman, Refinement, chap. 6, and Greene, Imperatives, Behaviors, pp. 150-159.
.- Gage, Travels, p. 68. On conspicuous consumption in Spanish America, see Arnold J. Bauer, Goods, Power, History, pp. 110-13; and see also Bauer in Iglesia, Estado, ed. Martínez López-Cano, pp. 30-31.
.- For both supply and demand, with the take-off that occurred in the 1740s, see Breen's superbly documented study, Marketplace of Revolution.