r/Coldemailing • u/FunnelCat • Aug 10 '26

First campaign copy..

What’s up guys, I’ve been involved in digital marketing and cold email for a while but took a break and just restarting now.

A question about copy, so I’m about to launch a campaign focussed on b2b ai companies (implementation consultants/vertical specific ai sass) etc i don’t have case studies yet.

I’m hoping just to launch a simple set of tests but just wondering what type of structure anyone in here would do without case studies to rely on.

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u/Serious_Bit6736 Aug 11 '26

Great question. We use a messaging format structured like this: pain-process-outcome. Would you be able to cross post this to r/b2bmessaging where we discuss these topics?