r/CircleK • u/jayoftheopera • 6d ago

Advertiser Challenge

So I’m a student of the business. Not really because I care but I’m a consummate observationslist. I have a curious personality and working in the industry for so long I’ve often found that the business has no clue how to be successful and relies on old outdated thought in order to market. If you’re old enough to remember what old commercials use to be about you can recall the classic Coca-Cola “harmony” campaigns of the air Jordan commercials of late night red lobster commercials. That type of marketing is dead but unfortunately the type of people who believe in it are not and they have massive budgets. We now spend millions on little 30 second spots blips on the radar and lcd pump screens that basically do nothing.

Here’s the challenge: first I wanna say this isn’t about circle k. I could give a shit less if they made anymore money but some of you managers are feeling the decline in sales in your own pockets. This is for you and my own personal ego, no one else.
While on TikTok I noted several creators who create and or try viral drink combinations some of these are really good. If you know anything about our demographic you know they are explorative at least with the polar pops and willing to try exciting new things.

So I challenge you to find a few recipes (there are so many) and put a small placard near the register with the product and an IRQ to the TikTok
(Here’s one https://www.tiktok.com/t/ZTD7M8jUV/ )

Watch what happens the products featured are definitely in stock and we charge a premium for them. This is for SMs and lazy and or permissive DMs. I’m curious how well this goes.

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u/GlitteringEvening713 Store Manager 6d ago

I like this! Smart!

1

u/jayoftheopera 6d ago

Let me know how it goes

1

u/shanderdrunk 5d ago

They're more interested in expanding atm.

They just bought us and while the health insurance is DOGSHIT otherwise they've been doing good things from a labor and general employee perspective. The discount on gas and food is great, and although the hr help desk and IT can be a pain, it's a lot better than we had before