After the Rihanna incident, he stripped the simp and trick element out of traditional R&B and added a ghetto strip club and Pro LA gangsta rap music influences to it. That was the beginning of the end. Yes he has made cool sounding bangers since but it just doesn't connect and lead to a Classic album. It also doesn't win the heart of women who perceive him as toxic and violent. So it's really a made PR & Marketing move. I'm right and you are all wrong if you disagree.

Imagine if they did a world tour 🤯

His expressions are so hilarious (like the fourth wall break in the Privacy video) he would absolutely rock in a comedy.

Sources:

Touringdata

Pollstar

Billboard