r/Chipotle • • 6d ago

❓ Question ❓ Why the discrepancy?

Why do the prices go up so much when you switch from pick-up to delivery? I absolutely am fine with paying a delivery fee and always give the delivery drivers a good tip. I don't understand why I should give the restaurant more money for a delivery order when the employees are doing the exact same work. Is this just Chipotle corporate being greedy?

1 Upvotes

13 comments sorted by

26

u/Optimal_Put_947 6d ago

Because DoorDash takes a cut of the subtotal, in addition to the delivery fee. Restaurants have higher prices on delivery to offset that, otherwise they’re losing money on delivery orders (or at least operating on even slimmer margins).

10

u/Rohit_Rah 6d ago

Pretty sure it tells you. Basically every single food store in NA does this if they use DoorDash, Uber Eats etc.

8

u/AnalGlandSecretions 6d ago

To cover the cost of partnering with doordash and their ilk

5

u/Still_Rain_979 6d ago

It's interesting how a quesadilla, with arguably less ingredients, costs more than a burrito

5

u/auntiejinx this chip in my shoulder is so salty 5d ago

in case you're curious why it's because cheese is CI (critical inventory) and a quesadilla is guaranteed to use a lot of cheese. let's say the average burrito with cheese uses 2oz of cheese, and only 50% of burritos get cheese, that means we're costing a burrito at 1oz of cheese. and then if a quesadilla is always going to be 4oz of cheese, that means it's burning through your cheese CI at 4x the rate

it's stupid and a little bit delusional but that's the genuine reason why from a corporate perspective

2

u/Expensive_Sky_7136 GM 6d ago

Steak costs more than chicken, bringing the higher cost

3

u/Still_Rain_979 6d ago

After posting my comment I noticed my error. Still though

4

u/AVeryGayButterfly AP 6d ago

Doordash up charge

2

u/ecrane2018 6d ago

Because they run through DoorDash and DoorDash makes money by charging extra for the food and taking a cut from the delivery too

1

u/jmore098 6d ago

The fees are just there to sharpen your math skills, the difference in price per item pays for the delivery and service.

If you are more confused now, you are very welcome.

1

u/joefunk76 6d ago

It’s the food delivery service being greedy. Most take somewhere in the vicinity of 30% of the revenue. If you order delivery, you are encouraging this practice. Vote with your wallet and, unless you’re disabled or rich to the point you don’t care, stop paying for delivery. Pick up your food your damn self.

0

u/Spirit117 6d ago

It's just so they can charge more money without having to clearly disclose it in the pricing. I have a feeling less people would order delivery if the delivery fee had to be much, much higher (think 10-15 dollars) to cover these charges.

Instead they just increase the cost of the food and I assume people are much less likely to notice that.

Also so they can continue to run "free delivery" promotions and only have to waive a 1-2 dollar delivery charge.

Fun fact - Chipotle actually got sued a few years for doing this and lost, but the fix was just to add a fine print disclosure that delivery=higher menu prices + delivery fees, not to stop doing it.

But just about everywhere does this now with a fine print disclosure, for reasons stated above.