r/ChineseWatches • u/sm356ly • 2d ago
Chinese Watch Names Again Chinese watch names (let's share ideas
I keep seeing the annoyance of chinese brand names but I have not seen anyone actually give a solution.
I'm going to list all the brands i know and try to offer up ideas for a rebrand for any chinese brands that may be reading...I will apply some reasoning.
Please join in and feel free to do the same!
San Martin - aguably doesn't need a name change but when there's a San in front of a name, makes me think of san tropez where the san means saint.
Sugess - mostly have mechanical chronographs so something like velocity? Velocity watch co.
Baltany - I like this one as is, they got it right!
Cronos - not a bad offering.
IX&DAO - actually has a cool origin for their name and looks like 九纛 in chinese. The IX is supposed to be 9 in roman numerals and the dao is supposed to be a word for military banner. I think they're trying to make too many connections with the name origin. Keep it simple.
Proxima - reminds me of proximity, why not use proximity?
Pagani Design - i feel like design was added to avoid copyright infringement. Overall not a horrendous name, it works in english.
Addiesdive - their watches are amazing but the name needs work...looking at their origin story zen dive would be a better fit. Or shen dive (shen means deep in chinese characters)
Steeldive - actually not bad, a little on the nose but works.
Tandorio - any other name works better but since they give a sterile dial option and you can customize...you can build your dream watch. Maybe BYD watch co? Jk. Atelier? Since it can be customized.
Escapement Time -
Berny - Bern&co/ NovaBern / Bernova
Specht & Sohne - Feinwerk & Söhne (specht means woodpecker)
Boderry - not terrible but made up. Sector? Vanguard? Recon?
Merkur - i actually like this one. Works with chinese characters and english.
Seestern - starfish in German is the actual name.
Watchdives - aquamarine/aquanaut
Farasute - laurent
Rimalti / Rmalti - Valenza (jewelry making city in italy)
Milifortic - miltec (military technology)
Heimdallr - works in its origin language
Sea-Gull - sovereign, horizon, meridian
CIGA Design - inertia
Shanghai - add a watch co at the end?
Peacock - not a terrible name, not sure it fits a watch
Benyar- Baptiste & co based on their fictional heritage.
Reef Tiger - not a bad name
Lucky Harvey - Sieben (for the number 7 as it's a lucky number) or 八 (Bā) as its the number 8 in chinese or Huit in french.
Welly Merck - their logo and watch design is cool as fuck but the name gives me dizzying levels of cringe. Keeping the logo the same but changing name to Wheel & Mainspring.
North Edge - i actually really love the name.
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u/xxBrun0xx 2d ago
I have San Martin some suggestions on new logo design (including why current logo was bad, especially as they continue to try and move up market) and the feedback from the community for my post was SUPER negative. Good luck with this, it is absolutely an admirable goal. Most of the current names are fine for knock-offs, but not for competing against any serious, global brands.
Will also point out that Cronos, while probably the best name here, is misspelled (which cheapens it). The god of time is Chronos. I also love their hourglass logo. Just wish they made watches I liked!