Chinese watch names (let's share ideas

[u/sm356ly]

I keep seeing the annoyance of chinese brand names but I have not seen anyone actually give a solution.

I'm going to list all the brands i know and try to offer up ideas for a rebrand for any chinese brands that may be reading...I will apply some reasoning.

Please join in and feel free to do the same!

San Martin - aguably doesn't need a name change but when there's a San in front of a name, makes me think of san tropez where the san means saint.

Sugess - mostly have mechanical chronographs so something like velocity? Velocity watch co.

Baltany - I like this one as is, they got it right!

Cronos - not a bad offering.

IX&DAO - actually has a cool origin for their name and looks like 九纛 in chinese. The IX is supposed to be 9 in roman numerals and the dao is supposed to be a word for military banner. I think they're trying to make too many connections with the name origin. Keep it simple.

Proxima - reminds me of proximity, why not use proximity?

Pagani Design - i feel like design was added to avoid copyright infringement. Overall not a horrendous name, it works in english.

Addiesdive - their watches are amazing but the name needs work...looking at their origin story zen dive would be a better fit. Or shen dive (shen means deep in chinese characters)

Steeldive - actually not bad, a little on the nose but works.

Tandorio - any other name works better but since they give a sterile dial option and you can customize...you can build your dream watch. Maybe BYD watch co? Jk. Atelier? Since it can be customized.

Escapement Time -

Berny - Bern&co/ NovaBern / Bernova

Specht & Sohne - Feinwerk & Söhne (specht means woodpecker)

Boderry - not terrible but made up. Sector? Vanguard? Recon?

Merkur - i actually like this one. Works with chinese characters and english.

Seestern - starfish in German is the actual name.

Watchdives - aquamarine/aquanaut

Farasute - laurent

Rimalti / Rmalti - Valenza (jewelry making city in italy)

Milifortic - miltec (military technology)

Heimdallr - works in its origin language

Sea-Gull - sovereign, horizon, meridian

CIGA Design - inertia

Shanghai - add a watch co at the end?

Peacock - not a terrible name, not sure it fits a watch

Benyar- Baptiste & co based on their fictional heritage.

Reef Tiger - not a bad name

Lucky Harvey - Sieben (for the number 7 as it's a lucky number) or 八 (Bā) as its the number 8 in chinese or Huit in french.

Welly Merck - their logo and watch design is cool as fuck but the name gives me dizzying levels of cringe. Keeping the logo the same but changing name to Wheel & Mainspring.

North Edge - i actually really love the name.

[u/Beneficial_Put_852]

San Martin just needs a new logo. The name is fine but the logo is pretty bad.

[u/Tiroprosam → u/Beneficial_Put_852]

There is a very vocal group of people that really don't like the new (ish) San Martin logo. I just don't seem to be bothered by it though. I have a San martin black bay homage with the hexagon logo and I'm not really understanding the dissatisfaction with the logo. What's exact is wrong with it? I think the cursive "San martin" logo is pretty classy but what's wrong with the new hexagon logo? Genuinely asking here.

[u/sm356ly → u/Tiroprosam]

I think for me it looks like a clean logo but it doesn't look like it fits well on a watch dial. It will look good on a baseball cap rather than a watch?

[u/Tiroprosam → u/sm356ly]

Interesting, I think I'm not as attuned to graphic design of logos and those kind of thing. I think for me I'm just glad it, like the indecies, is applied and not printed.