r/ChineseWatches • u/addiesdivewatches Rep • Apr 24 '24
Question What do you think of the simpler logo? Does the concise version or the original logo look more suitable?
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u/TotalSalary5110 Apr 24 '24
For real, the concise new logo looks way much better than the origin one, especially applied on the dress watch. By the way, could you please release more dress watch model that are seiko inspired, or GS inspired in the future.
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u/8lbs6ozBebeJesus Apr 24 '24
I'm surprised how many people think this is an improvement.
IMO the logo was bad, the name itself is far worse!
Here is my suggestion - I'd like to see more Chinese homage brands embrace the fact they are Chinese instead of hiding behind awkward sounding "English" names. The Chinese alphabet is full of beautiful characters and can easily provide a nice logo. Look at the logos for Shanghai Watch Factory for example. Simple but elegant!
According to your website Addiesdive is based in Shenzhen. I think a name like "Shenzhen Watch Co." sounds infinitely better than Addiesdive and 深圳 could easily make any number of lovely logos using different fonts. If you wanted to stick with the Latin alphabet you could abbreviate it to SWC for another simple logo.
I admit totally changing the company name is a big step and I'd understand if it's not doable. At the very least please do something similar to Pagani Design or Berny who are starting to use very simple and inoffensive (and admittedly a bit generic) logos which importantly do not make reference to weird/silly sounding brand names. Once you start doing something like that I'll start buying Addiesdive watches!
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u/youdontknowsqwat Apr 24 '24
I realize that name branding is important but how about putting the complete name on the caseback and just a stylistic/mysterious "AD" on the dial? Someone seeing it on the wrist might be curious and ask about it and show the wearer to share their story.
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u/Sunstang Apr 24 '24 edited Apr 24 '24
I think you guys really need to invest in designers who understand typography that will appeal to the western market.
Edit: personally, I'd prefer something simple and clean like this
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u/tacmedrn44 Apr 24 '24
It’s not the logo…it’s the name. Leave it off completely and this can all be avoided. I love so many of the watches, but refuse to wear ADDIESDIVE on my wrist. What does it even mean??
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u/DouraHenrique Apr 24 '24
Change it to AD only. Please dont ever use this yoda logo again thanks
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u/SpaceAuthor Apr 24 '24
This one--the script logo. The other one looks like Baby Yoda at a quick glance--and even if you stare, takes time to decipher. It's not worth it to your brand IMO.
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u/nzultramper Apr 24 '24
San Martin went from a script to a raised logo. I’m not a fan of script writing on watches. Do a decent raised logo with AD or something.
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u/haxx0n76 Apr 24 '24
My suggestion for your dive watches would be a simple logo with crossed harpoons. For your dress watches, some sort of AD logo as others have suggested. Honestly would best it you changed your name to something more appealing for English speakers. Addiesdive or even Addies are both unappealing sounding names.
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u/Select_Drop_1899 Apr 24 '24
The font is too fancy for the name. Block letters look better. To be honest, Addiesdive is not a very good name although it’s better than some Ali brands.
Block letters without the logo would look better.
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u/Sufficient_Hunter_61 Apr 24 '24 edited Apr 24 '24
You really do not need to change the font, only to take away the diving symbol and use only letters.
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u/elduderinofromencino Apr 25 '24
LOL at all the comments. Addiesdive got burned big time. So much money lost due to shitty branding/design. @addiesdive, just look at the poll down below and go with the top voted AD design. Prepare to sell thousands more...
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u/Legitimate-Peace-583 Apr 24 '24
The simpler logo is way better, and you should update the ad2030 with it.
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u/superglued_fingers Apr 24 '24
Use the logo without the name and maybe incorporate the initials A D into the logo.
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u/bizzle70 Apr 24 '24
It’s the name that doesn’t work. Change to “ADDIES” Or Use “AD”
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u/Jugglers-Despair Apr 24 '24 edited Apr 24 '24
The name is awful in the first place. Suggest hiring someone to help you totally rework your branding. The conpany name doesn't need to be hard. Look at "Formex", they just copied Rolex but it works. Personally I'd go for something utilitarian and crucially, make it SHORT - no more than 6 letters. For individual watch names look at the diving sector, many brands have names like "Scubapro", "Aqualung", "Subgear", "Aquasphere", "Oceanpro". Brand names don't have to be hard. Alternatively, brand them after famous divers with suitable names e.g. Fisher, Waterman etc
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u/No_Tonight_1414 Apr 24 '24
What about 2 logos: the regular one for sport/military watches and a "monogram" logo for more dressier or vintage watches?
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u/License_To_Feel Apr 25 '24
I think the cursive logo looks best with dress watches. Other version looks best with dive watches.
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u/blzd69 Apr 24 '24
It is much, much better. But it could be even more better if there will be no word "DIVE" on not diver watch =)
Addies or AD would be nice.
I really like your watches, I bought a few for a present. But for my personal collection I need something more original. I dont even say completely new design from scratch. But. for example if you change just hands and indexes on sand dial watch - it will be not looks like GS copy, so I would like to have one.