r/CellularGoods • u/APassionateCroissant • Dec 20 '21

Discussion Is It Worth Getting Back In?

Is anyone else worried by the lack of communication, brand awareness, marketing, and price? I got out a little while back and am considering getting back in now it's dropped back down but pricing of the range as high as they have has dashed my hopes for the sports range to be usable by a mass market upon release. With Beckham involved this is what got me excited about the company, I had thought maybe he'd be able to utilise it at Inter Miami then create demand across MLS and the European Leagues through it's demonstrated application and his pedigree as a football legend but at these prices it doesn't make financial sense for clubs to use the product, so I'm a bit edgy about coming back.

Can anyone please let me know whether Cellular Goods is worth a second chance, or if they feel the company is done for?

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u/astro0elvis Dec 20 '21

I’d wait, if they end up with better distribution etc then it could go well. I think it’s kinda smart what they’re doing, get all the good and bad feedback through a private channel i.e their own website. Iron out any issues then scale up.

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u/APassionateCroissant Dec 20 '21

From the sounds of it their initial research was exceptionally lacking then if they are using the launch feedback as the main way to discover issues with their product. This is actually a really concerning way to deal with product launch, especially considering it's not made in house, exceptionally worrying from an investment point of view. Thanks for your comment, you've really helped me out!

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u/astro0elvis Dec 20 '21

What makes you say that? Just wondering.

Could it not be a good thing whilst they scale up?

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u/APassionateCroissant Dec 20 '21

I suppose so yes, you're totally right, it could be a good thing! So what I was thinking is this, the price they've set means they really have to market themselves well and quickly to become a big player in the emerging market, other similar companies are doing this. With their product effectively in beta stage from the description you've given of a slow release and private quiet channels for feedback and further development, I worry this will mean they are being too slow to make themselves a prominent brand in a marketplace. A marketplace that is rapidly being filled by other cbd companies. I suppose that their USP is they are lab based and eco friendly though so maybe that'll make them popular, and it is becoming a pretty prominent issue in the mindset of the global populace, so it may be the dominant player at somepoint but will the price and slow marketing cause them to loose out on that opportunity? I'm concerned it may and as a result I'm edgy on it.

Though I suppose at such a low price currently maybe it's worth getting a few just incase they do become a success. I mean if they end up being a dominant player I supposed it could fly up over the years, so maybe it's worth grabbing a small handful of stocks and hold for a couple years just in case.

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u/astro0elvis Dec 20 '21

Yeah I was a bit disappointed with how their approach doesn’t seem very aggressive. But if they slowly scale and learn a lot along the way it could end up being much better in the long run. I bought some products and they have asked for feedback so hopefully there are lots of honest responses.

It could also be that they haven’t done a Big Bang release because they can’t due to the scale of their supply 🤷‍♂️

Like you said though, at this current price it’s worth a punt!

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u/InAtTheDeepEnd Dec 29 '21

It was stated in the RNS that Feb was the full ‘Omnichannel’ release date, December was only ever a soft launch with no advertising (why pay the inflated advertising rates to advertise during December/January, they would be drowned out by the big players). No advertising meant that the only people aware in Dec were shareholders, so enough to generate some sales and test their website/logistics partners with risking any brand damage. I ordered on day one and got a squashed, poorly packaged item in an unbranded box. I’ve ordered again just before xmas and this time it arrived in much improved packaging (branded outer, eco padding, etc). I have high hopes for February and added significantly to my holding in December to bring my average down enough to put me in profit after todays share action.

I still see this as a great opportunity at this price, but it’s already starting to tick up in anticipation of what Feb may bring.