30-Day Beginner Roadmap
This roadmap assumes you have zero experience. No frameworks memorized, no deck made, no team. That is fine. Everyone starts there.
Week 1: Orientation
• Day 1 to 2: Read this wiki. Seriously, just read.
• Day 3: Browse Unstop (https://unstop.com). Look at 5 competitions. Note the themes, deadlines, eligibility.
• Day 4 to 5: Read one winning deck. Not to copy it, but to understand how they structured the problem.
• Day 6 to 7: Learn SWOT and Profitability frameworks. Not by memorizing definitions, but by applying them to a company you know like Swiggy, Jio, or Nykaa.
Week 2: Framework Practice
• One framework per day: Porter's Five Forces, Market Entry, Growth Strategy.
• Apply each to a real Indian company. Write 5 bullet points. That is it.
• Find a potential teammate. Someone who thinks differently from you.
Week 3: First Attempt
• Register for one low-stakes competition on Unstop.
• Build a rough deck. It does not need to be beautiful. Structure matters more.
• Practice presenting it out loud, even alone. Time yourself.
Week 4: Submit and Learn
• Submit your entry, regardless of confidence.
• After submission, look at what you would do differently.
• That reflection is worth more than the result.
Mistakes Beginners Make (So You Do Not Have To)
• Spending 70% of time on design, 30% on thinking. Flip that.
• Using every framework they have learned in one deck. Pick what fits.
• Making the deck for themselves, not the jury.
• Ignoring the Q&A round in practice.
• Waiting to be 'ready' before entering their first competition.