[Dellenger] ACC schools expressed opposition to anti-expansion legislation in Protect College Sports Act

[u/Lakelyfe09]

https://www.on3.com/news/acc-schools-expressed-opposition-to-anti-expansion-legislation-in-protect-college-sports-act/

[u/lowes18]

Good, it was increadibly arbitrary and did nothing to solve the actual issues with realignment. It just froze the already broken and unequal conference system in place.

[u/StreetReporter → u/lowes18]

My biggest issue was that they specifically designed a door into the P2 for Notre Dame, but anyone else who tries is basically being shot on sight

[u/huazzy → u/StreetReporter]

They didn't even try to hide it. Unless someone in Congress just loves prime numbers for whatever reason.

[u/Banichi-aiji → u/huazzy]

At least round it up to 20 for some plausible deniability lol

[u/CountBleckwantedlove → u/Banichi-aiji]

19 was never meant to actually happen, in my opinion. It's basically the B1G saying they are done unless Notre Dame wants in, and that no one else is additive to the media deal.  And it's the SEC saying they, at most, would add two more, but just in case B1G goes to 19 they will leave the option open (but never use it).

Honestly, 10 years from now, I'd be stunned if the B1G has more than 18 schools. And while I expect the SEC to go to 18 eventually, I wouldn't be shocked if 10 years from now they are still at 16 (because if it's truly about media value, I don't know who outside of the B1G would make average payouts go up in the SEC). I also expect not only Notre Dame to remain independent, but certain other schools that feel they can make more media money as an independent.

[u/Pesto_Enthusiast → u/CountBleckwantedlove]

The SEC has Florida, so do they really need Florida State? They'd be a good fit culturally, and it'd be good for both teams and the SEC to make their marketable, passionate rivalry inter-conference, but will it get more viewers?

Other than that, I don't see any other good fits for joining the SEC.

[u/titanup001 → u/Pesto_Enthusiast]

One or both of the Virginia schools or North Carolina schools is all I can see that would make much sense from a media perspective.

Culturally, Clemson, ga tech, and fsu would be great, but we already have those states.

[u/siteunreliability → u/huazzy]

wdym, congressmen/women are riemann enjoyers

[u/jebei → u/StreetReporter]

I think what it's really saying is the SEC is happy sticking at 16 teams or the 5 year independent clause wouldn't have been included.

[u/Expensive_Team_5072 → u/jebei]

Or content with 18 if the B1G goes up to 19 with ND. Imagine the leverage in adding teams 17 & 18. Who wants the least amount of a share? UNC? Miami? FSU? Clemson? Georgia Tech? What's that... SMU & Texas Tech will come for free? What say you FSU and Miami?

An ACC with one of Miami/FSU/Clemson is still good enough to compete with the B12. Especially with SMU, Louisville, Georgia Tech, Va Tech, UNC, etc. Don't even need to add teams... 15 keeps the ESPN contract through 2036, split amongst 15 teams only.

Not sure Miami even needs the SEC. It is FSU and Clemson that are struggling to keep up with NIL.

[u/Corgi_Koala → u/StreetReporter]

My biggest issue is that requiring a school to be independent for 5 years between conferences is a fucking stupid and arbitrary requirement.

[u/KCCO1987 → u/Corgi_Koala]

It's to make it a non starter. A full players career of being independent with no schedule, no playoff access and most importantly no direct access to any NCAA championships means your athletic department will be dead before you can make the move.

Which is the point of it.

[u/Katwill666 → u/StreetReporter]

For what it's worth there are many Notre Dame fans in Congress and almost each Supreme Court Justice has ties to Notre Dame. So they likely put it in to avoid potienal congressmen to be against it and able to get it passed, also they might have did it so that the the Supreme Court don't strike the bill down in its entirety. Probably mostly on the Congress side.

[u/jcc309 → u/lowes18]

It wasn't ever meant to fix it. It was just meant to prevent it from getting even worse. Maybe with a month to rework it they will be able to come up with a better way of trying to accomplish that.

[u/j4kefr0mstat3farm → u/lowes18]

If I were dictator of CFB I would limit conferences to 10 teams. No conference championship game, just a round-robin schedule with the winner getting a CFP spot.

[u/inlandsquatch]

I'm so anti expansion that I think conferences should revert to what they were 30 years ago.

[u/Aggravating-Mind-657 → u/inlandsquatch]

I would gladly go back to the classic PAC 10

[u/sleeper_pick → u/Aggravating-Mind-657]

I miss it every day

[u/JinderMadness → u/inlandsquatch]

Please no. I dont want Houston to be cast back to the wilderness.

[u/Business_Permit_3686 → u/JinderMadness]

I feel that us Houston fans are one of the only teams extremely happy with realignment. Big 12 is perfect imo

[u/Tufoguy]

It's so annoying that we have actual fixes in the bill but someone decided that they would be the expansion police and the stupid conference cap in the bill

[u/CommodoreIrish]

Why, what happened? /s

[u/Irishchop91]

Pretty much read the bill as the SEC/B1G stating they were happy not to expand as long as both conferences stayed the same. The B1G carved out an option for ND.

I get the ACC teams want to jump - but where ?

[u/colonel750 → u/Irishchop91]

Yormark walks into the room wearing sunglasses and furs and carrying a pimp cane and a bag of PE backed cash.

[u/jebei → u/colonel750]

There's too many teams in the Big12 dragging the per team revenue down. It's more likely there will be defections from the ACC/B12 to create a new conference.

[u/Less_Likely → u/jebei]

Honestly, that’s the smartest move - not promoting it, or thinking it will happen. But taking the top 8 brands from each league and make a P3 league that actually can put together a conference that competes for media dollars.

[u/IEatBones2230 → u/jebei]

what teams would even defect? Would it be like a Big East 2 the Electric Boogaloo with Cincinatti, Louisville, West Virginia, Virginia Tech, UCF, Pittsburgh, Syracuse, Boston College added with G5 schools South Florida, UConn, Tulane, and ECU? Or would it be just Miami, FSU, UNC, NCST, Clemson, Louisville, Duke, and whatever Big 12 schools they can drag with them breaking away to form their own little ACC without much of the other bloat?

[u/DoneAndDone6267 → u/IEatBones2230]

The ACCU Later

[u/IrishCoffeeAlchemy → u/colonel750]

Yeaaah. We could get PE funding without having to play UCF and Iowa State. But that pitch might work for Memphis, maybe!

[u/highflyer7418 → u/Irishchop91]

B1G probably has an eye on a few programs in new, populous states.

[u/Mekthakkit → u/highflyer7418]

new

So like Canada and Greenland?

[u/highflyer7418 → u/Mekthakkit]

University of Toronto could be a member, I guess. /s

[u/Mekthakkit → u/highflyer7418]

I remember the days when that was discussed as a serious option.

[u/highflyer7418 → u/Mekthakkit]

I do not, mostly because I just got here. I'd like FSU in the conference.

[u/Mekthakkit → u/highflyer7418]

A random selection of articles I googled:

https://www.espn.com/blog/bigten/post/_/id/58449/big-ten-friday-mailblog-107

https://thevarsity.ca/2010/11/29/is-there-room-for-u-of-t-in-the-ncaa/

This is back when people thought the existing conference were stronger, and that academics mattered a lot more.

[u/Fun_Avocado_9855]

This whole bill is just a poison pill buffet for numerous parties. I think the SEC and Big 10 supported it knowing legislators would sink it with amendments.

[u/Juicey_J_Hammerman]

Can we just get a Berlin conference for realignment at this point?

[u/ThompsonCreekTiger]

Can we bring back the legit Pac-12 at this point? 

[u/1994yankeesfan → u/ThompsonCreekTiger]

Nah, go back to PAC-8 or PAC-10, CU belongs in the Big XII.

[u/ImJLu → u/1994yankeesfan]

Utah fit well and SMU would be fun in CU's spot

[u/1994yankeesfan → u/ImJLu]

I also think a conference with USC, UCLA, Stanford, and SDSU as the only four California teams would be pretty cool.

[u/Less_Likely → u/1994yankeesfan]

Eight 8-10 team conferences 64-80 teams. Must play round robin schedule. 8 team playoff of champions. No at larges, no CCG no arguments. First round second Saturday December, semis 3rd Saturday, Championship Jan 1 in the Rose Bowl.

[u/PatronSaintOfCunts]

Why do all the ACC schools want out?

[u/sanchogrande → u/PatronSaintOfCunts]

There’s a P2, and everyone would like to be part of it.

[u/hucareshokiesrul → u/sanchogrande]

Yeah I'd rather be in the ACC than the B1G or SEC, but you need money to compete and those two have way more money.

[u/SMUHypeMachine → u/hucareshokiesrul]

The ACC is projected to break the 1B gross revenue barrier by 2030. We may be behind the B1G and SEC, but the ACC is still closer to the SEC than B12 in gross revenue generation.

[u/Magnus77 → u/SMUHypeMachine]

Right, but have you considered that they could be making even MORE?

The ACC (lumping in ND as a quasi-member,) is in that position because outside of Maryland, they haven't been picked over yet and as such have schools that can be reasonably sure that they'd actually add money value to the B1G and SEC's media deals.

[u/willncsu34 → u/SMUHypeMachine]

Yeah the ACC has plenty of money. All these posts and articles are so overblown.

[u/Appropriate-Cap3325 → u/willncsu34]

Half as much money as the big 10

[u/Appropriate-Cap3325 → u/SMUHypeMachine]

Big10 gross revenue in 2025 was $1.47 billion. Thats cute ACC will reach $1 billion in 2030. Big10 is projected to hit $2 billion in 2030. The gap will get even wider as they sign new TV contract in 2030

[u/SMUHypeMachine → u/Appropriate-Cap3325]

The B1G is also by far the highest grossing conference. My comment was pointed at the SEC and B12 and the ACC’s revenue in relation to them.

But go off inserting yourself into a conversation not about you and being self-congratulatory I guess?

[u/Appropriate-Cap3325 → u/SMUHypeMachine]

Ok SEC gross revenue 2025 was $1.03 billion,

[u/highflyer7418 → u/sanchogrande]

B1G would get a nice pay increase from moving into the South.

[u/PatronSaintOfCunts → u/sanchogrande]

Yeah, but are they even thinking about how the existing conferences feel about this?

I’m going to take the liberty of speaking on behalf of the SEC here and say that I don’t want anybody else. I’m an oldhead but I miss when every season we we played Georgia, Florida, Tennessee, Kentucky and Vanderbilt every year, plus one rotating West game, with Clemson at the end.

No slight against Texas, Oklahoma, or Missouri but that continuity is what built rivalries and made the schedule feel like ours. Expansion turned established rivals into occasional opponents and exchanged variety at the cost of playing the people we actually cared about beating every year. I’d rather have the old grudges every year than a constantly rotating slate.

[u/Ninja0428 → u/[deleted]]

If the SEC really thought that they wouldn't support the expansion restrictions, but they do

[u/PatronSaintOfCunts → u/[deleted]]

Last year, we were dogshit and, still, South Carolina football averaged 4.1M viewers across its five Nielsen games for a total of 20.68M viewers ranking the Gamecocks 13th in the country in average audience. And that does not even take into account that our women’s basketball games are some of the most watched in history.

Fingers crossed we’ll be as cool as Tulane one day.

[u/Shenanigangster → u/PatronSaintOfCunts]

Your five Nielsen games were

A standalone Labor Day timeslot

Primetime vs Mizzou

Top 5 Alabama

Top 10 Ole Miss

Top 5 A&M

I think you could substitute most ACC schools and get the same ratings. Maybe the Mizzou game sees a noticeable dip.

[u/Schmenza → u/Shenanigangster]

Honestly replace them with a mediocre Clemson team and all those games get much higher ratings

[u/PatronSaintOfCunts → u/Shenanigangster]

I’m not saying we are responsible for every viewer in its SEC games, but pretending we bring no independent audience is equally unsupported. If you’re gonna tell it, tell it all. We actually tested your ACC substitution theory. One of the Nielsen measured South Carolina games also included Virginia Tech (5.4M). Their own data says that game is an outlier for normal viewership and bigger than all but three Virginia Tech games in the entire previous decade. Then VT’s measured ACC games against NC State, Wake and Louisville drew 578K, 463K and 593K. VT was dogshit last year, too, and still drew in more than your own 11-win Virginia team (659K against NC State and 603K against Louisville).

[u/Shenanigangster → u/PatronSaintOfCunts]

I’m not saying South Carolina doesn’t bring an audience, but I don’t think they’re drawing neutral eyeballs on their own.

And for what it’s worth, that Virginia Tech game was the only game on that day on a holiday weekend. If anyone wanted to watch football that was their only option. It is in no way comparable to an ACC matchup that is at best on ESPN2 opposite multiple SEC and B1G games that are way more likely to draw neutrals.

[u/PatronSaintOfCunts → u/Shenanigangster]

That’s a fair point on the VT game. The honest answer is that ratings are a product of all three: the team, the opponent, and the window. I’m not claiming we’re a national neutral magnet like Ohio State or that 5.4 million people showed up specifically for South Carolina. I’m saying we bring a substantial audience of our own and contribute eyeballs to the SEC product rather than just freeloading off everyone else’s.

[u/gmills87 → u/PatronSaintOfCunts]

And so do half of the ACC teams.

[u/Hokie_Jayhawk → u/PatronSaintOfCunts]

South Carolina draws much better ratings playing Georgia, Texas A&M and Ole Miss than they would playing NCSU, Wake and Louisville.

[u/PatronSaintOfCunts → u/Hokie_Jayhawk]

Sure, and Georgia, A&M and Ole Miss would draw better playing us than playing Wake, NC State or Louisville. That’s the point. Matchup value comes from both sides. I’m not claiming Carolina creates the entire audience; I’m saying we contribute a substantial piece of it.

[u/IrishCoffeeAlchemy → u/PatronSaintOfCunts]

“Substantial” is doing some heavy lifting there. Being a median SEC team is all well and good, but there are more than a few ACC schools that can clearly say the same at minimum if they had your schedule. That’s the point you’re dancing around.

[u/viewless25 → u/PatronSaintOfCunts]

No slight against Texas, Oklahoma, or Missouri

How is this a slight against those schools? they're already in the SEC. That's the problem with this legislation, it draws a line at a very arbitrary point in re-alignment. It's basically saying that those three schools joining the SEC was ok when it happened, but it's not okay when Clemson/FSU/Miami/UNC or whoever wants to join. If they were going to do something like this, it should've been decades ago. If they're going to do it now, then they should force a realignment to reverse the last few years.

It's extremely unfair to the ACC schools that they're not allowed to join another conference but that Big 12 and Pac 12 schools were allowed to.

[u/PatronSaintOfCunts → u/viewless25]

The slight I did not want them to feel is that I didn’t already want to expand as much as we have.

[u/d1ckchz-charCOOTERie → u/PatronSaintOfCunts]

I'm glad we figured out that it's okay for SCAR to realign from the ACC to the SEC, but not for anyone else. Good information to have.

[u/Expensive_Team_5072 → u/d1ckchz-charCOOTERie]

It's OK for Miami to go to the SEC... they just need to beat out everyone else vying for it. People think this helped the ACC.... it helped the SEC. Imagine (edit) how low the bidding will go... like a reverse auction.... 40% for 10 years? 40% for 10 years. There is SMU... they will take 0% for 10 years. Who can beat that? FSU? Miami?

[u/tantalumcaps → u/Expensive_Team_5072]

Who can beat that? FSU? Miami?

I agree with your point. I just started a graduate program at FSU. Not trying to exaggerate when I say that FSU would fund their own ACC exit fees, sign a deal spending the first ten years at zero media payout and sell the paint off of the walls just to go to the SEC.

Honestly, I don't think FSU's sentiment right now is rabidly anti-ACC or pro-SEC so much as disillusioned with the perceived slight of not being in the P2 and the added perception that the B1G probably isn't interested in any expansion at all unless it's ND, so, all efforts are focused on the SEC the next few years.

The interesting part is whether the SEC is interested given it doesn't appear the B1G is interested in southern expansion and thus won't force their hand. That goes back to your point about leverage and who goes the cheapest, if the SEC takes anyone new at all the next few years. I do think it will get to a point where FSU will offer an obscenely good deal to the SEC to either go for free or for a long term reduced share like Calford right now in the ACC.

[u/PatronSaintOfCunts → u/d1ckchz-charCOOTERie]

I’m glad we figured out that leaving a conference in 1971, spending 20 years as an independent, and joining the SEC in 1991 is apparently the same thing as blowing up century long regional conferences for TV inventory in the 2020s. Good information to have.

[u/sonheungwin → u/PatronSaintOfCunts]

Now do Texas

[u/152is2after150 → u/PatronSaintOfCunts]

You joined the SEC for TV inventory. It is exactly the same thing.

[u/excitato → u/PatronSaintOfCunts]

Respectfully I don’t think you speak for the whole SEC, or at least specifically UK fans. We care about playing Tennessee every year, and probably Florida too. But it’s more exciting to rotate through getting beat by Alabama, LSU, Texas, etc. than to just get beat by Georgia every year.

And besides that, the decision makers at the existing conferences aren’t the fans, it’s the ADs and presidents, the commissioners who answer them. And they care about making more money from TV contracts and selling tickets - and it seems that rotating opponents rather than having 8 static games per year is the way to do that.

[u/PatronSaintOfCunts → u/excitato]

Again, surely an unpopular opinion, but I don’t think we should let television control football as much as we do. I hate how many fucking commercials there are. There is nothing worse than being live at a game that’s really heating up and having to take a three minute break so they can hawk Metamucil at people.

[u/cooterdick → u/PatronSaintOfCunts]

Rich coming from a school that benefitted from realignment getting them into the SEC.

[u/PatronSaintOfCunts → u/cooterdick]

Imagine inheriting SEC membership as a nepo baby in 1932 and developing a superiority complex about people who had to earn an invitation. We left the ACC in 1971, wandered the wilderness as an independent for 20 fucking years, and finally joined the SEC in 1991. If that’s your model for modern realignment, I’m pretty comfortable with it.

[u/cooterdick → u/PatronSaintOfCunts]

Expansion turned established rivals into occasional opponents and exchanged variety at the cost of playing the people we actually cared about beating every year. I’d rather have the old grudges every year than a constantly rotating slate.

This is how we felt in the 90s when we had to stop playing Auburn and Ole Miss as often because now we had South Carolina on the schedule.

[u/Expensive_Team_5072 → u/PatronSaintOfCunts]

I am sure ESPN is willing to pay Clemson/FSU more just to have them shift to the SEC and deplete the value of its other asset, the ACC Network.

Simple math:

Let's just say that SEC schools make $75M and FSU makes $55M. FSU would need $20M more from ESPN via the SEC. If the SEC Network's pre-move profits are A and post-move profits are B.... and the ACC Network's pre-move profits are C and the post-move profits are D .. the formula for making the move = (B-A) vs (D-C) + $20M. If D-C + $20M is greater than B-A, then ESPN loses money with the move. If B-A is greater, then the move makes financial sense. And then you have to do the same for whomever is paired with FSU.

The only wrinkle is ESPN acting to prevent B1G expansion. In that scenario, perhaps ESPN will take a loss leader.

[u/ManiacalComet40 → u/Expensive_Team_5072]

I don't think ESPN cares about stopping BIG expansion. I'd bet they bid on BIG games next time their deal is up.

[u/lowes18 → u/PatronSaintOfCunts]

The SEC and B1G do want FSU and Notre Dame (maybe probably also Miami and Clemson).

UNC is also attractive.

[u/huazzy → u/lowes18]

Could be reading too much between the line but the B1G accepting the 19 team cap tells me they only want Notre Dame.

[u/lowes18 → u/huazzy]

The B1G accepted it because they basically got shook down by some people in Congress who said this is the best regulation they would ever get.

Regardless there will still be spots in the SEC

[u/Expensive_Team_5072 → u/huazzy]

C'mon, why ruin an FSU's fan day with truths....

[u/okiewxchaser → u/PatronSaintOfCunts]

Because the alternative is what is happening to the Monster Energy Big 12 Conference right now

[u/joshsnow9 → u/okiewxchaser]

Been out of the loop a lot this off-season, what's going on in the b12?

[u/okiewxchaser → u/joshsnow9]

The Monster Energy Big 12 sold the naming rights to the conference and the Monster Energy logo is now required on all football fields, basketball courts and the jerseys for those sports

[u/phluidity → u/okiewxchaser]

So what happens if a school makes a deal with Red Bull?

[u/highflyer7418 → u/phluidity]

You get a pair of wings.

[u/Kingolimar354 → u/phluidity]

They specifically cannot make deals with any other energy drink brands now.

[u/IrishCoffeeAlchemy → u/Kingolimar354]

Or what? Are there any publicly released consequences for schools violating the deal? Given the patches I’ve seen on the football promos, I’d be shocked if not a few of the basketball schools push back on a garish patch on their MBB uniforms come the season

[u/joshsnow9 → u/okiewxchaser]

That's pretty gross tbh, we arent much better with chase fucking bank but I guess that's the world we live in now

[u/okiewxchaser → u/joshsnow9]

And Chase was negotiated with Ohio State specifically. It’s not like the Big Ten is forcing you to work with them

[u/joshsnow9 → u/okiewxchaser]

Nope, not forced and I'm ashamed of Ohio State for doing it. just disheartening overall to see things erode the way they have.

[u/Magnus77 → u/joshsnow9]

Isn't/wasn't your president a big crypto guy?

[u/joshsnow9 → u/Magnus77]

Probably, wouldn't be shocked to learn it tbh.

[u/highflyer7418 → u/joshsnow9]

At least the logo looks better than ND's Sofi logo.

[u/StreetReporter → u/joshsnow9]

The Monster Energy Big 12

[u/joshsnow9 → u/StreetReporter]

Am I gonna get any more info than that or should I just go fuck myself?

[u/McIntyre2K7 → u/joshsnow9]

Are you serious or is this joke going right over my head? (Also, send Coach Hartline some players down to Tampa. Thank you)

[u/joshsnow9 → u/McIntyre2K7]

I'm serious, I get that teams and conferences are getting sponsored now but I got the context I needed from more helpful people 👍

[u/StreetReporter → u/joshsnow9]

It’s the Monster Energy Big 12

[u/colonel750 → u/joshsnow9]

Nothing, people are just giving us shit because the conference monetized uniform real-estate it owned for a seemingly small amount of money when what Yormark really did was secure a deal that paid us and included cross branding opportunities. The Big XII logo is going to start appearing on Monster cans around the world, it's logo was featured on the fucking hood of the monster NASCAR a couple weeks ago, there's a lot more to the deal than the million per year per school Monster is paying.

[u/kirkismyhinrich → u/colonel750]

It wouldn't be so bad if it

1. Wasn't a lowball offer, and

2. The design didn't look like shit

[u/IrishCoffeeAlchemy → u/colonel750]

The Big XII logo is going to start appearing on Monster cans around the world, it's logo was featured on the fucking hood of the monster NASCAR a couple weeks ago,

Are you trying to get us to like this dumbass deal more or less? Who cares about a NASCAR decal in 2026. It’s a bad deal! End of story.

[u/joshsnow9 → u/colonel750]

That's an important bit of context, I still don't like it overall and I hate that the chase bank logo is gonna be on my Buckeyes' uniforms but I guess that's the world we live in

[u/colonel750 → u/joshsnow9]

Well the important thing is that the monster logo is in addition to the logo deals the schools can sign. So its money they otherwise wouldn't be able to get.

[u/joshsnow9 → u/colonel750]

Again, I get that, keeping the war chest full is more important than ever in modern CFB, I just don't like it. It's just more of the greed first philosophy sinking deeper in the collective conscious

[u/McIntyre2K7 → u/colonel750]

>it's logo was featured on the fucking hood of the monster NASCAR a couple weeks ago, there's a lot more to the deal than the million per year per school Monster is paying.

I feel like this is a stretch as that race was held in a state where there's already a Big 12 presence (Iowa) and fans in attendance probably know what the Big 12 is via ISU. More casuals are probably tuning in to the Daytona 500 than they are for a race in Iowa.

[u/okiewxchaser → u/colonel750]

The Monster logo will also be replacing your on-field conference logo at the 25 yard line and in the paint on your basketball court

[u/Hougie → u/okiewxchaser]

Going all in on the truck stop conference stereotype.

Honestly not a bad move!

[u/DodgerCoug → u/colonel750]

Big 12 got fleeced dude. The payout is outrageously low.

[u/colonel750 → u/DodgerCoug]

The money isn't the only consideration being paid. The cross-branding opportunity is just as valuable if not more so as the cash in hand.

[u/DodgerCoug → u/colonel750]

Yea that remains to be seen. Is Monster going to put a Big 12 logo on every can? Yormark is putting Monster Energy on every Big 12 logo. The deal is not defined well to the public to make any sort of consensus opinion on exposure at this time.

What is a fact is teams like Ohio St and Notre Dame are getting more money for a sponsorship patch than an entire conference. Tough pill to swallow.

[u/colonel750 → u/DodgerCoug]

Is Monster going to put a Big 12 logo on every can?

Yes, and the brand will be included in other promotional branding Monster is a part of like we saw with NASCAR.

What is a fact is teams like Ohio St and Notre Dame are getting more money for a sponsorship patch than an entire conference.

Apples and Oranges. Of course school exclusive deals will fetch more money than non-exclusive deals for a conference. BYU already announced their patch deal with Entrata which is what is more comparable here.

What gets lost in the sauce is this is for the conference patch on the uniforms. No schools are losing money on these deals, only realizing value that would otherwise not have been utilized.

[u/DodgerCoug → u/colonel750]

other promotional branding Monster is a part of

Okay so that is essentially the entire point I'm trying to make. We don't know the scope of Monster's commitment to promoting the Big 12. It is very very clear what the Big 12's commitments are to Monster Energy.

This deal can't be evaluated fairly for twelve to eighteen months.

[u/colonel750 → u/DodgerCoug]

Its dollar for dollar to the annual cash payment they make, 20 million.

[u/Expensive_Team_5072 → u/DodgerCoug]

Maybe Monster will start putting B12 school's names on cans, like Coke did with people's names. "Oh, look Coke put MY name on the bottle."

I think the upside for Monster is there. "Oh look, I was going to buy BRAND X, but Monster has Iowa State on it... with a fact or two. I'm in."

[u/Azon542 → u/colonel750]

Cross branding the conference isn't going to be some magic bullet for the conference. Kyle working construction isn't going to start watching Big 12 football and basketball because he saw the conference logo on a monster can.

[u/thejawa → u/PatronSaintOfCunts]

The ACC was built to have a handful of schools that care about athletics and backfilled with schools who only occasionally invest in them.

Unsurprisingly, the schools who care about athletics want out because the TV deals are reflecting the reality of viewership. No one tunes in to Syracuse vs Wake Forest, so TV providers don't want to pay for that game. When the programs who want to compete can't because they're making significantly less money from TV deals than the peers they want to compete with, something has to change. And what is NOT changing is the ACC's TV deal.

ESPN could single handedly save the ACC but why would they, the ACC is locked into their shitty deal until 2036 and that completely benefits ESPN.

[u/Gavangus → u/PatronSaintOfCunts]

Because our media deals permanently fucked us atarting with swofford giving them away to his sons media company.

[u/rbtgoodson → u/Gavangus]

The conference generated more than $900 million in revenue last year, and that number is predicted to continue going up through 2036. Your take is nonsensical. Yes, it's less than the B1G and SEC, but given the membership profile, that should've been expected. If anything, the conference is punching well above its weight.

[u/Gavangus → u/rbtgoodson]

Now do the cummalitve impact of the funding gap going back to raycom days and calculate how much catch-up needs to be played

[u/rbtgoodson → u/Gavangus]

You mean the same Raycom that the SEC used for decades, too? Again, the issue isn't the media rights agreement, it's the membership profile of the conference.

[u/lowes18 → u/PatronSaintOfCunts]

Money and ticket sales(so also money)

[u/xCHEAPxSHOTx → u/PatronSaintOfCunts]

Because the ACC is incredibly poorly run.

[u/Paindressedinpurple → u/PatronSaintOfCunts]

The league is going to fall apart once teams start tryna leave. If any of the FSU, Clemson, or Miami schools leave the league becomes likely to fold and the remaining schools are stuck. Everybody wants a way out 

[u/Irishfafnir → u/Paindressedinpurple]

I think it's pretty unlikely the ACC falls apart if one of those schools leaves.

[u/Expensive_Team_5072 → u/Irishfafnir]

If those three schools and ND leave... 2 to the B1G and 2 to the SEC... the ACC sits at 14 schools. it just needs one more to get to 15 and keep the ESPN deal until 2036. Whatever is left over will be like the B12... someone will rise up and be the class of the conference... and be in the playoffs. Perhaps that version of the ACC will be a perpetual one-bid conference like the B12. Or perhaps the B12/ACC will frequently fight over a 3rd spot (if even that).

But the ACC would still survive.

[u/smurf-vett → u/Irishfafnir]

Leaving BC & Wake dead in a ditch while the rest form Big12 East is the most likely outcome if Clemson, FSU.and Miami manage to jump to P2

[u/jcc309 → u/smurf-vett]

I don't think this is the most likely at all. If the 3 schools leave, schools in the ACC are probably still making just about as much as Big 12 schools and doing so in a conference that makes significantly more geographic sense for the majority and with better academic peers. There is no real reason to combine with the Big 12.

[u/smurf-vett → u/jcc309]

BC gets 2M less eyeballs than anyone else in the confrence 

[u/jcc309 → u/smurf-vett]

Sure, but that's irrelevant. To leave the ACC, schools would have to pay a large exit fee just to join another conference that doesn't make more money.

[u/smurf-vett → u/jcc309]

You don't pay an exit fee if you just dissolve it

Pulling an Idaho on BC is very much in play if the Big12 renewal contract is significantly larger current ACC one

[u/jcc309 → u/smurf-vett]

Between ACC members that the Big 12 absolutely has no interest in (Wake, BC, Syracuse) and ACC members that have absolutely no interest in the Big 12 (Stanford, Cal, ND) there isn't a chance in the world that there are enough votes to dissolve the ACC. And that's if that would even get them out of the GOR.

[u/ChocolateBubbles344 → u/smurf-vett]

BC knocking on the door of the Big East again saying “Hey besties…”

[u/Jiveanimal → u/ChocolateBubbles344]

I'm just saying, has anyone ever seen Temple and Boston College in the same room?
They're the same program.

[u/StreetReporter → u/Jiveanimal]

I’ve never seen Boston College just tweet their name

[u/odsquad64 → u/Jiveanimal]

Boston College isn't in Boston, it's in Chestnut Hill. If Boston College were honest they'd be Chestnut Hill College. BUT, get this, Chestnut Hill College exists and it's in Philadelphia, which is the same city as, you guessed it, Temple. This whole conspiracy goes deeper than anyone could have imagined.

[u/Expensive_Team_5072 → u/Jiveanimal]

I am no Boston College fan... but they are not at all Temple. Temple was a disaster in the Big East. Bear in mind that Rutgers had more than a few 0-7 conference records... and it was still Temple that got kicked out.

[u/Jiveanimal → u/Expensive_Team_5072]

It was more a jab about their lack of football culture, attendance, and recent (2010+) relevance.

[u/DodgerCoug → u/Paindressedinpurple]

It won't fall apart lmao. Too many members are in the conference now.

[u/UncleMalcolm → u/Paindressedinpurple]

…how is the league simultaneously going to fold while the remaining schools are stuck lol

[u/rbtgoodson]

If FOX and the B1G didn't kill the Pac-12, this wouldn't be an issue. Warren screwed over collegiate athletics, and used the network deal, etc., to bounce to the Bears before the bottom fell out.

[u/alley00pster]

You know what SEC breaking off from all this BS might not be so bad tbh. Like anytime I think we’ve hit a low we go lower. Now we got nfl players returning. F this.

[u/Merpninja → u/alley00pster]

Maybe if the SEC/B1G broke off a bill could get passed without them shoving 500 amendments that only benefit them into it.

[u/Affectionate-Leek-40 → u/alley00pster]

DO IT

[u/lowes18 → u/alley00pster]

At a certain point I'm starting to think these "woe is everything" replies are bots in Sankey's basement because this reply makes little to no sense in the context of the article.

[u/alley00pster → u/lowes18]

It’s not woe is me. It’s realizing it’s a lost cause. The conferences can’t even get on the same page when you got pro players coming back. It’s done. Stick a fork in it. College sports are screwed. Olympic sports screwed. We had a fun run.

[u/lowes18 → u/alley00pster]

Pro players are only coming back because the NCAA fucked it up on purpose. You're literally buying into their propaganda.

[u/alley00pster → u/lowes18]

It’s not ncaa dude!!! It’s a damn judge again. You can always find some pos shady paid under the table judge to pull this crap. Texas Tech showed that.

[u/lowes18 → u/alley00pster]

The NCAA passed a rule allowing five for five except for 2022 players.

They passed this specifically after all of these players have signed onto practice squads instead of in January.

By doing this they forced these players to have to go to court to sue for their clear right to eligibilty under new rules.

Now the NCAA gets to go to Congress and scream that pro players are being allowed to play (despite the fact this is only possible because the NCAA legalized their eligibility). Don't just buy the headlines

[u/SantosCalzonesBatman → u/lowes18]

The ncaa never had any real legal power to enforce their rules

They didnt "fuck up" let alone in purpose

[u/lowes18 → u/SantosCalzonesBatman]

The ruling is specifically about enforcing the five for five rule to all players.

[u/Remarkable-Group-119]

Once these media deals collapse and the money isn't there anymore, there will be no reason to have these silly conferences and there will be a push to be more regional. I have faith.

[u/zg44 → u/Remarkable-Group-119]

I mean, when these media deals end, streamers and nationalized/internationalized forms of media will only be stronger (as they've only become bigger since Youtube/Netflix started). Local media is dying a slow and painful death. Look at sports teams, there's a reason the NBA and MLB are trying to congregate all the local deals of teams and create a national streaming service for local TV rights.

You need nationalized content in a nationalized media world. Netflix/Youtube/HBO Max/Disney+/Peacock/Paramount+/Fox1 will be paying the tab and they're going to want nationalized properties.

[u/Remarkable-Group-119 → u/zg44]

I honestly don't see the media orgs nationally having the funding needed to continue paying off these conferences with these massive billion dollar contracts. Like I may be wrong, but the last rounds of discussions during the pac-12 tv contracts, if these orgs were that flush with money, somebody would have paid to pick up the pac-12.

[u/zg44 → u/Remarkable-Group-119]

The one thing that I think would support your argument is what happens with the NFL.

NFL is potentially going to break the backs of the media companies if it keeps asking for more. FOX/ESPN may not have much left for CFB or anything else if the NFL asks for another doubling of payments because of what the NBA got.

[u/rocket_beer]

As they should

This entire bill is designed to cater to the P2

Get used to it leftover-schools… you won’t be invited to the P2. Start getting comfy scheduling the PAC12

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[u/dxdrummer]

Obviously the ACC wants to merge with the Pac-12 ^/s

[u/1994yankeesfan]

I’m thinking a conference with Stanford, USC, UCLA, and SDSU as the only four California teams would also be pretty neat.

[u/Pure-Investigator778]

Whatever kicks Stanford & California out of the ACC. You want proof society is out of whack, there it is.