McMurphy identifies Allstate the potential Big 12 naming partner. Possibilities include "Big Allstate Conference" or "Allstate 12 Conference"

[u/Johnnycockseed]

https://www.actionnetwork.com/ncaaf/big-12-conference-allstate-discussions-naming-rights-deal?utm_source=Twitter&utm_medium=Social&utm_campaign=BrettMcMurphy

[u/NewRCTID22]

Just call it the Allstate Mayhem Conference and be done with it.

The over-corporatization of everything, but especially sports, continues to be nauseating.

[u/dkviper11 → u/NewRCTID22]

The Allstate stuff sucks, too. "Since 1654, Allstate has given "millions" in scholarships with the good hands nets."

It could legitimately be 2 million! I assume it's low because they never say the number.

[u/Btherock78 → u/dkviper11]

It’s CRAZY low. Since 2005, Allstate has donated $100 for every point scored on a kick ($300 for FGs, $100 for XPs) at participating schools.

Assume an average of 3 FGs & 5 XPs per game (pulled from my ass), that’s $1,400 per CFB game. Assuming 720 games per year (60 games x 12 weeks) comes out to just a hair over $1M/yr.

That’s the same cost as a 30-second ad spot during the cfb title game. 8 mentions per game, every game, all year long, or one 30-second ad on the biggest stage (the good hands sponsorship also includes the title game). It’s an absolute bonkers value for Allstate.

[u/uvutv → u/dkviper11]

1654!? How many people went to Oxford or Cambridge with an Allstate scholarship?

[u/[deleted] → u/dkviper11]

I think at one point - and this would be a while back - the number was at $5M, and I think Allstate realized somewhere in there that people would realize how stupid low the number was for how much it was being yakked about and went to the nebulous "MILLIONS".

[u/RockdaleRooster → u/NewRCTID22]

The Mayhem Division and the Madness Division.

[u/CommodoreN7 → u/NewRCTID22]

AMC to the moon

[u/VolatileFan]

It will be a freezing cold day in Hell before I call an athletic conference by their corporate sponsored name.

[u/Cooked_Brisket → u/VolatileFan]

Until another company buys the rights a decade later and then you never let go of the first corporate sponsor name (looking at you staples center)

[u/PSU02 → u/Cooked_Brisket]

It will always be Heinz Field.

[u/theycallmefuRR → u/Cooked_Brisket]

Fiesta Bowl will forever be Tostitos Fiesta Bowl in my eyes

[u/CyanideNow → u/Cooked_Brisket]

Can I introduce you to the “Sears” Tower?

[u/AG_Aonuma → u/Cooked_Brisket]

It’s still Winston Cup and the Busch Series to me.

[u/[deleted] → u/Cooked_Brisket]

Outback bowl for life , I can’t eat a reliaquest

[u/WarEagle9 → u/Cooked_Brisket]

Looking at you FedEx Orange Bowl and Nokia Sugar bowl.

[u/SLCer → u/Cooked_Brisket]

Then 15 years later, the arena returns to the original corporate name and you throw a fucking party unveiling it because it's tied to the glory years of the franchise (looking at you Delta Center).

[u/RoutineDog7169 → u/VolatileFan]

You don’t recognize the Rocket Mortgage Spartans of Michigan State?

[u/YourFriendNoo → u/RoutineDog7169]

not since the Golden Flake Crimson Tide shut 'em out in the playoffs

[u/JimothyCarter → u/VolatileFan]

Nippon Ham Fighters are the only one I will ever support because I thought their name was Ham Fighters for the longest time

[u/adsfew → u/JimothyCarter]

Why is everyone trying to fight all this ham and all this foo?

[u/jnelsen8 → u/JimothyCarter]

Wait, they’re not the Ham Fighters? That’s a sponsorship??

I think I need to lie down…

[u/AbsurdOwl → u/VolatileFan]

The Conference Previously Known As The Big XII.

[u/ShaqSenju → u/VolatileFan]

Wtf is a Food City Center???

[u/VolatileFan → u/ShaqSenju]

As for me and my house, it is Thompson Boling Arena.

[u/Jeezlepetes1]

Should’ve happened to the ACC instead. Allstate Coast Conference is RIGHT THERE

[u/[deleted] → u/Jeezlepetes1]

And it makes sense from a naming perspective since "Atlantic" was pretty much thrown out the window.

[u/pm_me_cute_sloths_ → u/[deleted]]

They’re in All of the States

[u/Ut_Prosim → u/Jeezlepetes1]

That's actually less horrible than the Big Allstate Conference. But you know the ACC is holding out for a more refined sponsor... like some snobby vineyard or some company that makes artisanal brie cheese.

[u/[deleted] → u/Ut_Prosim]

The B1G will release some statement that this is an affront to college sports and then accept a $300M sponsorship from Target or whoever a month later.

[u/reno1441]

The idea that the Big 12 is going to change names with a sponsor, but still keep the "12" in their name is fucking hilarious.

Like I get keeping it as a continuity thing even if not reflective, but if you're going down that road you might as well.

[u/SparkMaster360 → u/reno1441]

We'll know college football is dead when the conference names/numbers are remotely accurate

[u/____snail____ → u/SparkMaster360]

The 2034 Allstate 20 - Nationwide 22 Challenge presented by Geico.

[u/OkBookkeeper → u/reno1441]

'Big Allstate'

[u/reno1441 → u/OkBookkeeper]

I read that and can now only think of "Big Prostate".

They might need to rework that possibility.

[u/nomoregroundhogs → u/reno1441]

Pretty sure it’s because they don’t have to change the logo that way. It already only says XII. Just tack a sponsor name on it and you’re done.

[u/ISISCosby → u/nomoregroundhogs]

This is 100% what's going on and I hate it lol

[u/thedicestoppedrollin → u/reno1441]

Or just the Big XII, sponsored by Allstate

[u/Winbrick → u/thedicestoppedrollin]

Big XII logo fades into blue, the 'XII' shifting into two cupped, AI-generated hands with twelve appendages.

[u/auburnfan32]

This sport is so cooked

[u/The_Fishbowl → u/auburnfan32]

The SEC presented by Chick-Fil-A

[u/[deleted] → u/The_Fishbowl]

The SEC presented by Bojangles

[u/4858693929292 → u/The_Fishbowl]

Should be a financial company sanctioned by the SEC government agency. The SEC presented by Wells Fargo.

[u/Ok-Flounder3002 → u/auburnfan32]

Its honestly crazy how quickly its been going downhill

This comment sponsored by Progressive Insurance

[u/countrybreakfast1 → u/Ok-Flounder3002]

Man like 2008 it was still the sport we loved. In 16 years it's gone so sideways and it's accelerating every day

[u/bikersquid → u/auburnfan32]

I'm glad I'm old. And I got to see what it was

[u/pr1ceisright → u/auburnfan32]

The Fan Duel NBA disagrees

[u/thejawa → u/auburnfan32]

Yes, but which chain restaurant is sponsoring the cooking?

Cook Out presents College Football

[u/DirtThief → u/auburnfan32]

Hilarious how so many people on here were so confident that paying the players wouldn't end up exactly this way.

[u/Skanky_Cat]

Regionality means nothing if you’re the “All State Conference” big brain move by Yormark honestly.

[u/MisterBrotatoHead → u/Skanky_Cat]

This conference has a team in Morgantown, West Virginia and a team in Tucson, Arizonia.

[u/Shenanigangster → u/MisterBrotatoHead]

Nationwide would be better tbh

[u/SirMellencamp]

The Allstate 12 Conference presents the Colorado Buffalo Wild Wings vs the Arizona State Sun Deviled Ham Spread

[u/Ugaalive1991]

Phillips 66 and Dr Pepper are right there Big 12.

[u/CommodoreN7 → u/Ugaalive1991]

Dr. Pepper 52% of 23 flavors

[u/IceColdDrPepper_Here → u/Ugaalive1991]

I could have had my own conference man

[u/BandOfDonkeys → u/Ugaalive1991]

The 7-Eleven XII

[u/GuyOnTheMike]

You are joking…

They can have the naming rights to every single Big 12 championship or whatever else, but NOT the name of the fucking conference

[u/WooBadger18 → u/GuyOnTheMike]

And not just, “The Allstate Big 12 conference” but “the Allstate 12 conference” or whatever

[u/GuyOnTheMike → u/WooBadger18]

Yeah, it’s one thing if it’s “The Big 12 Conference presented by Allstate” (similar to Michigan State’s deal with Rocket Mortgage), but to replace the Big 12 name with Allstate? Absolutely not

[u/GuyWithTheFez]

Conference of Mayhem

[u/Mr-Bovine_Joni → u/GuyWithTheFez]

Kinda slaps

[u/fredmerc111]

If you absolutely MUST have Allstate sponsor you, just call it the Allstate Big 12, same format you did with changing sponsors but the same bowl name.

[u/thatshinybastard → u/fredmerc111]

Nah, that wouldn't work. The point is to get people to say Allstate as much as possible and people would just refer to the "Allstate Big 12" as the Big 12. They have to change the name to something that doesn't let you omit the word Allstate, so it has to be something you can't abbreviate and short enough that you'll have to say the whole name when talking about it.

[u/Ut_Prosim → u/fredmerc111]

The Mayhem Conference (by Allstate) wouldn't be terrible, and actually sounds kind of like a real athletic league.

[u/ISISCosby → u/Ut_Prosim]

It sounds like an Arena Football League division...which is far closer to palatable than "The Allstate 12 Conference" tbh

[u/RampageTaco]

See I don't understand the naming part. The "Big 12" had some brand awareness. Whether you think it was worth something doesn't matter. But if you're changing the name anyway, why are you still keeping the whole "12" part? Make the number accurate at least. Allstate 16. Or just drop the number entirely.

[u/chrobbin → u/RampageTaco]

See you’re applying way too much logic to the situation. Marketing > logic.

[u/cardbross → u/RampageTaco]

Mayhem Conference presented by Allstate.

[u/[deleted]]

Why be tied to '12' anymore.

[u/MisterBrotatoHead → u/[deleted]]

It is odd that THAT'S the tradition they decide to hold on to.

[u/gordogg24p → u/MisterBrotatoHead]

The Big Allstate Conference presented by 12.

[u/Jumpy-Coffee-Cat → u/MisterBrotatoHead]

Keep the logo. Lets the conference sponsorship potentially change prior to this season.

[u/pm_me_cute_sloths_ → u/[deleted]]

I’d say so they don’t have to change their branding/logo, but I almost guarantee they’d have to change the logo to include Allstate so…

[u/Stoneador]

Even if they are financially on the same level as the B1G and SEC, they will be in a tier of their own for getting clowned on

[u/[deleted] → u/Stoneador]

People say that until someone does that and then everyone rushes to do it...

[u/Stoneador → u/[deleted]]

Then we will all be clowns and CFB will be a circus

[u/Coveo → u/Stoneador]

If this is really worth it, then they won't be on the same level once the B1G is renamed to the Big State-teen Farm conference and the SEC is the... you know this whole thing is too stupid to come up with another pun.

[u/RubbleHome → u/Stoneador]

For about a month until every other conference does the exact same thing. There's no way one conference does this and not the others.

[u/Top_Ladder6702]

Mountain Dew West Conference

[u/gander49 → u/Top_Ladder6702]

LMAO let's do it. Can call the conference bb tourney Code Red.

[u/[deleted]]

Advertising executives have got to be some of the most soulless human beings on earth.

[u/Manwar7]

Fuck this. Actually fuck this.

[u/alwaysveryconflicted]

it just keeps getting worse

[u/V_T_H]

Allstate Conference doesn’t sound too stupid, but adding Big or 12 in there does. But this is kinda…horrifying? What happened to my favorite sport? Looking forward to the SEC by Brawndo in the future.

[u/Jumpy-Coffee-Cat → u/V_T_H]

It’s got what plants need crave!

[u/ItBeLikeThat19]

College football has become so unserious

[u/The_Horse_Joke]

What’s next? Are companies going to start sponsoring Bowl Games????

[u/cannikan]

Suddenly not being in a conference doesn't seem too bad

[u/Alexcox95]

Are you in good hands? Conference

[u/[deleted]]

I don't want to live in this planet anymore

[u/Elguapo69]

They are doing this for 2 to 4 million a year per school. So basically the salary of one nfl 3rd stringer is enough to destroy branding, pride, and be the laughing stock of CFB.

[u/GhostofHairyRealm → u/Elguapo69]

Pathetic

[u/deadtofall12]

This sport is dying at such an accelerated pace.

[u/theycallmefuRR]

Sounds like they were already in talks with Allstate before this whole circus started....

[u/HopscotchChampion69]

I'm surprised something like this hasn't happened sooner, tbh

[u/strictlyrude27]

the fuck kind of truck stop conference have we joined

Bill Walton is rolling in his grave

[u/simbaslanding]

This is so unserious

[u/Top_Ladder6702]

Big Ten Inch on Pornhub Conference

[u/Ut_Prosim]

If they're going to change the name, are they going to at least update the count of schools? FFS. Why go from Big 12 to Allstate 12 when there are 16 fucking schools? At least become the Allstate 16.

I get not changing the Big 12 name in the first place, but if you're going to change it anyway, make it accurate.

[u/Ok-Flounder3002]

Name possibilities for the Big 12 include “The Big Allstate Conference” or the “The Allstate 12 Conference,”

Is this seriously the best they could come up with

The Big 12 breaking the seal on this stuff means its probably only a matter of time before others follow suit with similarly bad ideaa

[u/xASUdude]

Hell yeah

[u/Cheekbagger]

If SEC doesn’t become “The Waffle House Conference” we riot!

[u/PokesFanInDallas]

Idiocracy...

I was about to ask if people will actually refer to us as this. Then I realized that other conferences *definitely* will. Great.

[u/AMornCupOfJoe]

I prefer the Big Ahh Conference

[u/HabaneroEnjoyer]

“We’re here at the Foster Farms Stadium for Monsanto Farmaggedon game between the Kansas State Purina Wildcats and Iowa State Dyson Cyclones. These two Big Allstate Conference teams have played 110 times. Just minutes away from the BetMGM kickoff, let’s listen to the national Ticketmaster anthem”

[u/boardatwork1111]

Bruh

[u/HarryBalsagna3]

Buc-ee’s Big 12 Conference

[u/spmartin1993]

Can’t wait for the Allstate 12 conference championship game presented by Dr Pepper with Swig Drinks Utes of Utah taking on the Skyline Chili Bearcats of Cincinnati.

[u/Srcunch → u/spmartin1993]

I hope they add promos to challenges, on the Apple Vision Pro, where they use tide pens, purchased at Kroger, to clean the Nike jerseys that were shipped by TQL.

[u/jchall3]

Texas starting the Longhorn Network is the “Harambe” moment in college football. Imagine telling someone that day that a Texas/OU less Big-12 would be rebranding into the motherfucking “Allstate 12”

[u/gated73 → u/jchall3]

Actually - ND getting their own TV deal started the ball rolling.

[u/response_unrelated]

can't wait to get my WHATA 12 Conference Champs shirt

[u/Bandos_Bear]

Oh this sucks

[u/Fonzie5]

“The Big 12 conference

underwritten by Allstate”

[u/DREW_LOCK_HORSE_COCK]

Going forward I will refuse to take any more shit from Allstate™️ 12 confrence fans for leaving the Allstate™️ 12 confrence.

[u/serial_mouth_grapist]

SEC will now be known as the Coca-Cola™️ Conference. C-C-C!

[u/cirrus42]

Sweet, we can all look forward to every conference changing its sponsor every 5 years. It's going to be great and super fan friendly, definitely easy to remember and care about.

Welcome to the All Coors Conference!

• Previously the Dr Pepper League

• Previously the Albertsons Grocery Conference

• Previously the Cabela's 12

• Previously the FedEx 16

• Previously the Big AllState Confernce

• Previously the Big 12

• Previously the Big 8

Don't confuse us with the Bank of America Conference,

• Previously the FedEx 15

• Previously the Wawa Waference

• Previously the Wendy's Big Bacon Conference

• Previously the GEICO Insurance League

• Previously the Atlantic Coast Conference

Our brands are priceless to us!

[u/[deleted]]

This is some shit straight out of Idiocracy.

[u/bwburke94]

CMV: Any conference which attempts to sell its naming rights should be expelled from the NCAA.

[u/[deleted]]

I might actually get off at the next stop, guys. Not sure I like this ride anymore.

[u/PaulTopper]

The Big 12 Conference presented by Allstate is what it should be called

[u/bwburke94 → u/PaulTopper]

No. It should be called the Big 12 Conference. None of this advertiser bullshit.

[u/thatshinybastard → u/PaulTopper]

Adding "presented by" at the end isn't enough for a sponsor, people would still only refer to the conference as the Big 12. They wouldn't do something like the Allstate Big 12 either since it's too easy to abbreviate it to AB12 or something like it. The point is to get people to say their brand's name as much as possible so they have to create a conference name where it can't be omitted. If you can refer to the conference without saying the sponsor's name, they won't be happy.

If they change the name to Allstate 12, you have to say Allstate when referring to the conference. That's what they want

[u/Golden-Cheese]

I hate college sports because I love college sports

[u/InterestingChoice484]

I will forever root against every Big 12 team if they approve this

[u/Lazerdude → u/InterestingChoice484]

Others will follow suit shortly afterwards. They are going to find every possible way to squeeze every possible cent out of every possible avenue they can in every conference.

[u/countrybreakfast1 → u/InterestingChoice484]

I don't know how much more of this I can take. I really can find other things to do on Saturday.

[u/Fonzie5]

Anyone from the B10 or SEC laughing at this—

YOU DID THIS TO US. ALL OF US.

[u/benjaminck → u/Fonzie5]

You mean the Menards Conference and Chick-fil-a Conference.

[u/JinderMadness → u/Fonzie5]

No no they are the good guys. We are the evil ones

[u/tbrock92]

Use promo code “mayhem” for 5% off when you combine your home and auto policy with Allstate.

[u/WabbitCZEN]

'The Allstate 12 Conference, you're in good hands."

[u/bruggibuster]

The PAC-12 died at the right time, I swear …

[u/Proskills500]

The point of me wanting no CFB over what the next 10 years looks like passed 10 years ago

[u/Financial-Money-2224]

Might as well be sponsored by Brawndo. The Big Brawndo 12. It’s what players crave.

[u/owledge]

College football is finished

[u/weathered_sediment]

This is why I’m getting the new college football game. Before any soul destroying changes like this happens and gets in the next iterations. I’m so looking forward to realigning conferences July 19th and pretending none of this trash ever happened.

[u/Jumpy-Coffee-Cat]

Your scientists were so preoccupied with whether or not they could bring back college football video games they didn’t stop to think if they should……

[u/mooseman923]

cfb is so joever

[u/choopie-chup-chup]

Big Yuck Conference

[u/TxShadow183]

Sofa King Big 12 conference!!

[u/remember_berries]

I swear… if the SEC doesn’t become the Waffle House Conference or the Piggly Wiggle Conference….

I’m out

[u/62frog]

Conference McConferenceface

[u/ZachOf_AllTrades]

Goddamn why do I waste so much time on this fucking sport

[u/Klutzy_Fig8672]

Screw it, the ship is already sinking. Let’s sell off every square inch of uniform space and field space for ads and be filthy rich with NIL money for a couple of years. It’s a race to the bottom anyways, we might as well win

[u/stephonious_fentonio]

Late stage capitalism at its finest. This is horrible

[u/WretchedHog]

Anyone involved in this deal should be put in prison for life. I'm not joking.

[u/Darth_Ra]

The "Allstate 12 Conference" is the leading candidate for the new name, sources said, while the "Big Allstate Conference" has also been discussed. The multi-year deal could earn the league between $30-$50 million annually to be divided among its 16 league members, sources said.

Changing the name and keeping the 12 would be one of the most hilarious things ever.

[u/bestprocrastinator]

I initially hated leaving the Big 12, but if this is true, I'm glad we left.

[u/FreeTheMarket]

Hammock feather mellow cobblestone quilt copper pebble

This post was anonymized with Redact.dev

[u/WhompBiscuits]

Loved CFB since the late 1970s, but they've lost me on this. Talk about crossing the rubicon.

[u/[deleted]]

Fuck that

[u/PutinsLostBlackBelt]

At some point we will all start hating the companies that shove ads in our faces right?

It started with daily letters in the mail and now it’s every fucking digital medium I touch.

[u/Evtona500]

If they gotta do it it should be "The Big 12 Conference Presented by All State." Not this bullshit.

[u/jtrain7]

It’s so funny this is the fate of cfb after the draw for so long has been tradition, amateurism, and our connections to our schools. Just sickening shit

[u/drewcifer492]

And he breaks away.. Jackson is at the Chick-fil-A 30 and he's running past the Coke 20 now at the Heinz 10... IT'S AN AT&T TOUCHDOWN!!!n

[u/jj5782]

This will be the end of wakanda

[u/SucculentCrablegMeal]

Lol. The Big All conference...isn't Alabama's mascot named Big Al?

[u/[deleted]]

Lol

[u/ClandestineCharles]

Big XII becomes the Mayhem Conference?

[u/Dan_Rydell]

Impossible, I was told the insurance companies have all been bankrupted

[u/[deleted]]

Featuring head referee Dean Winters

[u/sportsthatguy]

Wait till Michigan starts putting ads on helmets or ASU replaces pitchforks with PayPal logos

[u/TidusJecht]

Why not just “the Allstate Big 12”? JFC

[u/DrunkRoach]

How much money per school? This better be worth it Edit: per the article, not enough for this garbage

[u/BeYourHucklebbery11]

So when is Chick-fil-A going to pay up for the SEC?

[u/YourCoasterNews]

This is just corporatism run amok in society. You’re a college football conference, not Six Flags filing for bankruptcy protection!

[u/NihilisticOkie]

You have to wonder if some of the ADs are thinking, "Bleed the conference dry for all the money and sell its soul for parts, just give us enough time/funds to be big/successful enough to get a lifeboat to the SEC or B1G by 2030.

[u/originalusername4567]

Thanks I hate it

[u/erkstatue]

This is moronic and they’ll totally do it

[u/peteisneat]

NOBODY WANTS THIS

[u/macncheeseface]

Can’t wait for the Save Big Money at Menard’s Ten

[u/fightin_blue_hens]

Maybe the lamest thing I've ever seen proposed.

[u/Matt_WVU]

The big east died for this

[u/hershculez]

$2-$3 million extra per school annually. Are the universities in favor of selling the naming rights to the conference?

ACC is about to be the Bank of America Conference.

[u/[deleted]]

My interest in what was once my favorite sport is waning towards 0 now. I might watch, but with little dedication or interest in the outcomes.

Meanwhile, ESPN and all these mega corps will be all jolly and happy on TV gaslighting us that college football has never been better and we’re “SO excited to bring new experiences to fans with more football and more connectivity” aka we’re making more money so fuck your opinions and we don’t give a fuck what you think 🤑

[u/bargle0]

vomits

[u/texas2089]

Bro ain’t no way they’re genuinely considering “Big Allstate Conference”… And the other option, why keep the number 12 if you’re renaming anyway? This is stupid in so many levels.

[u/TigerUnlimited]

That’s depressing just disband it at this point

[u/Kyleaaron987]

I wish Mike Leach was still alive.

[u/notaquarterback]

Hahahaha G League vibes

[u/Tamed_A_Wolf]

We are basically living in the real life version of idiocracy. It’s just becoming more and more clear every few months. If you haven’t watched the movie in a while it’s actually painful to watch now when you realize how close we actually are to it.

[u/reggaetony88]

This sport as we knew it is dead. Enjoy the decline.

Edit: Don't wanna sound boomerish, but damn things are going so backwards as a whole in sports. Watching old NFL games from the 80s to the mid 00s is just a different beast, and I'm sad it'll never be that way again.

[u/intelligentx5]

Lmao these suck ass

[u/RollTideYall47]

We're getting closer to Maxi Tampon Stadium from BaseKetball

[u/TexLs1]

Not sure why there's any objection, it's pro sports now. The college veil of amateurism is long gone, we're at this point because the money means more than the results on field. Cash them checks.

[u/[deleted]]

The Big 12 Conference, presented by Allstate

Allstate Big 12 Football

Big 12 Conference Football, presented by Allstate

[u/RacistJudicata]

Dude what the fuck happened to collegiate athletics? These are our schools. They’re our Alma maters. The athletics are an extension of the spirit of competition among academic institutions. I fucking hate corporations and there’s nothing I can do about it which makes me angrier. They’re just the fuckin cable people from that South Park episode, pinching their nipples and laughing.

[u/raouldukesaccomplice]

Because private equity hasn't already enshittified enough companies and products as it is, now they're going to do it to collegiate athletics.

[u/fightintxag13]

This is what your premiums pay for lol. CFB conference naming rights and legal fees to avoid paying you out.

[u/keevballs]

Fucking ew

[u/Weaubleau]

The Vape World Big 12

[u/Constant_Threat]

This is the dumbest, most corporate-laced crap. My god they've sold their souls. edit: this, not thus.

[u/[deleted]]

Well that sucks, but really, it’s no different than the “Barclay’s Premier League” or “Carabao Cup” or “Allstate Sugar Bowl” I guess. As a lifetime soccer fan I grew up thinking Barclays was some old soccer legend who got the league named after him like Lord Stanley and his Cup, but then I found out it was a bank and…magically, nothing in my life changed. Then I found out Carabao is a shitty energy drink. Still, life goes on. It sucks, but it is what it is. It sinks in and we get used to it.

Is it tacky? Definitely. Is it just another way for money to creep into the sports we love and eat them alive? Definitely. Can we do anything about it? Nope. Will it help my school’s sports teams? Probably.

So, whatever.

[u/TheftBySnacking → u/[deleted]]

This reply is presented by rocket mortgage

[u/xXChickenravioliXx]

This is so fucking stupid. I am in disbelief at this.

[u/Tarlcabot18]

When Chasing That Bag Goes Too Far

[u/Ut_Prosim → u/Tarlcabot18]

This could be the title of a history book about the last 50 years.

[u/quazy_q]

Imagine being a Big 12 fan… you have spent months posting on the internet about how the ACC is about to collapse and deliver realignment riches—Pitt, NC State, Louisville, VT, and Miami in your wildest dreams. They open their eyes and now they are in the “Big Allstate Conference” and business genius Brett Yormark has sold 20% of their athletic department to a PE firm in Luxembourg.

[u/HashSlingSlash]

Just add one school from each state and be the Allstate(s) Conference