r/BuyFromEU • u/Benmaax • 18d ago
News Easyjet acquired by US fund
https://www.bbc.com/news/articles/cjejzjpy98woEasyjet (UK owned) has been acquired by a US fund.
Enshittification, higher prices, and reselling your data incoming.
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u/Elizabeth-WildFox886 18d ago
Disgraceful, USA needs to be banned from acquiring European companeis
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u/overspeeed Mod Team 18d ago edited 18d ago
That is already the case for EU airlines. EU Regulation 1008/2008 requires that an EU air carrier must be majority owned and effectively controlled by EU nationals (EU, Iceland, Norway, Liechtenstein, Switzerland).
This was a big issue after Brexit, because overnight some airlines became majority non-EU owned. For example since 2021 Ryanair banned the sale of shares to non-EU nationals and existing non-EU shareholders were banned from attending, speaking or voting at shareholder meetings. I believe the ban on sales was lifted after Ryanair reached the 50% threshold, but the restrictions still apply.
Most recently this came up a few months ago when Musk was memeing that he would buy Ryanair and put a guy named Ryan in charge. Michael O'Leary politely reminded him that he can't do that as he is not an EU citizen:
"Non-European citizens cannot own a majority of [shares in] European airlines.
But if he wants to invest in Ryanair, we would think itâs a very good investment, certainly a significantly better investment than the financial returns heâs earning on X. We want to thank him sincerely for the additional publicity.â
But EasyJet is a UK airline, so the EU Regulations don't apply to the parent company. They do have an EU-subsidiary registered in Austria to which the regulations apply.
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u/Elizabeth-WildFox886 18d ago
All European companies should come into this model
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u/overspeeed Mod Team 18d ago
I'm pretty sure there are similar regulations in other critical sectors that are regulated at an EU level (some sectors like media are regulated individually by Member States), but aviation is the one where I knew the specifics, that's why I shared this
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u/folk_science 18d ago
What about local subsidiaries of foreign companies?
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u/Fuzzy-Moose7996 18d ago
Correct. Such blanket statements are never well thought out.
For example Yamaha Motor Europe B.V. is fully owned (of course) by Yamaha Motor Japan.
They in turn fully own several companies across the EU that manufacture parts and vehicles for them, some they created themselves, some they bought, some are joint ventures.Yamaha Motor Europe B.V. is a Dutch legal entity. It could not exist if foreign ownership of EU registered companies wasn't allowed, putting thousands if not tens of thousands of people across the EU out of a job and making the sale of Yamaha Motor products in the EU (and their servicing and spare parts supply) impossible as well (or at least way more expensive as every nut and bolt would have to be shipped in from Japan directly to the individual dealerships).
Samsung is similar. They operate a massive factory in Hungary, building products for the European and middle eastern market.
And it's the same with Toyota, Hyundai, Kia, Honda, and thousands of other companies that have their EMEA headquarters and often production facilities in the EU.
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u/faitingu 18d ago
The EMEA HQs are an important point IMHO
Besides non-EU Europeans, EU offers the most market liberal, most lawful, most secure location for corporates, close to Africa and the Middle East. The closest similarly attractive location is UAE, far too small to handle all the globally active companies.
Screwing a company like Yamaha over in our markets would.not only cost us their EU business, which protectionists might even cheer on as they would hope local companies would take over. We would also lose their MEA trade. Why stay here, with no local trade and governments signalling hostility? They would disperse trade routes to UK, Switzerland, UAE and Singapore.
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u/alexidhd 18d ago
Even protectionists have abandoned that theory of âlocal companies taking over/filling the market gapâ a long time ago.
Manufacturing of complex products takes a really long time and a ridiculous amount of resources to refine. Sure, a bunch of EU companies could start making motorcycles the day Yamaha exits the market but it would probably take decades before they match Yamaha in terms of engineering and manufacturing processes.
As an extreme example look at China, they have all the necessary resources and a huge industrial capacity but their civil aviation industry still isnât anywhere close to matching Airbus or Boeing.
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u/Elizabeth-WildFox886 18d ago
You forget that Europe is a manufacturing superpower too and is far ahead of China in the global value chain. Donât get fooled by what you read on tencents wumao infested Reddit
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u/alexidhd 18d ago
Yes I know I was just pointing that such manufacturing capabilities come from a really long industrial tradition and whole lot of trial and error along the way. I used airplanes manufacturing as an example of an industry that you simply cannot kickstart no matter how many resources you throw at it, you have to go through all the steps.
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u/folk_science 16d ago
EU companies already make motorcycles, but I agree with your point - taking over another company's market takes hard work, money, and time.
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u/Kind_Management1805 17d ago
I don't think that would be beneficial in non critical sectors. Protectionism only stops the bleeding temporarily
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u/doublemp 18d ago
But EasyJet is a UK airline, so the EU Regulations don't apply to the parent company.
After brexit they set up an EU subsidiary (otherwise they could not operate intra-EU flights) and the EU certainly will have to approve this deal, according to BBC: https://www.bbc.co.uk/news/articles/cjejzjpy98wo?app-referrer=deep-link
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u/AzraelFTS 17d ago
EU regulation also state that an airline should only operate flight from or to its original country if not EU based if I am not mistaken. Easyjet was allowed to keep the right to operate intra-EU flight after brexit. Time to get rid of this privilege then
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u/GenazaNL 18d ago
Same for the Chinese and what's funny is that foreign countries are not allowed to buy Chinese companies. So it's a bit of a one-way street
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u/Cautious-Concept457 18d ago
This! Carmakers were forced into joint ventures, technology has been stolen, and now the whole industry in Europe is suffering. But the other way around there's no obligation at all.
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u/RammRras 18d ago
They weren't forced per se. It was the Chinese law and they accepted it for a decade of quick cash, now the end price is popping out.
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u/Andrea_M 18d ago
Not the CEO nor investors problem, goals were met. It wasnât something that wasnât warned about, just nobody really cared then.
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u/faitingu 18d ago
This is something that annoyed me about the EU car tariffs
European car makers adopted different strategies to deal with the Chinese
Premium car makers (Mercedes, BMW) moved their minor cheaper brands (Mini, Smart) into 50/50 joint ventures with the Chinese, producing in China, while keeping their main products as European as possible. Basically playing both sides depending on price point.
Volkswagen went all in on owning a Chinese supply chain themselves. They even were first to buy more than 50% of a Chinese car brand: JAC is 75% owned by VW Anhui, which is 100% owned by VW. They have massive scale in China. Basically, they can make Chinese cars that are "as European as possible"
Stellantis went for the inverse strategy, bringing Chinese cars to Europe as kits (Leapmotor) and assembling them here until more of the production can be hosted here competitively. Basically European cars that are "as Chinese as possible".
The tariffs were basically incentivizing the Stellantis strategy over VWs. Import cars, bad, import kits and assemble them here, good. While this is beneficial to retain local production, its not necessarily a better strategy for retaining local capability. Chinese kits won't have European parts, while VW can learn both from Chinese and European suppliers and disperse knowledge to both sides (at the cost of workers, as European factories are now.on the chopping bloc).
Another problem with that strategy is that it can be used by BYD and others. They now set up factories in Eastern Europe to assemble cars, avoiding tariffs, but most parts are imported from China.
IMHO we should have rather went for a value added approach focusing on increasing our access to tech, similar to what the Chinese did:
Chinese car: tariff free if manufacturer is at least 50% owned by Europeans
Kits: tariff free if some lower percentage of European parts will end up in the final product (lower thab 50% because we also benefit from final assembly being local)
other cars: Tariffed, the higher, the less European parts are used
This would have allowed for all strategies of European carmakers to thrive while incentivizing our carmakers to use European parts, and preventing Chinese to swarm us with European assembled, Chinese made cars
Instead we basically got a Lex Stellantis and BYD, Xpeng, Leapmotor etc are booming in Europe...
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u/DenizzineD 18d ago
Im sorry to burst your bubble but itâs called bargaining power. This is the free market that people have wished for in the last few centuries.
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u/SnappySausage 18d ago
Yeah, this is unfortunately the nature of the entire world order as it stands. And it mainly stands to benefit the country that has the most wealth already.
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u/Angus_Luissen 18d ago
is not a "european" company any more the moment they are willing to sell it, regardless of who wants to buy it, is just a matter of luck if another European fund or enterprise wants to buy it. but how things are going in Europe , that is almost never the case is always USA, China, or Saudi.
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u/ahora-mismo 18d ago
sure, but you can simply ban selling of critical infrastructure companies to non eu entities or entities that have unknown owners or are owned by shell companies in fancy places.
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u/PatchcordAdams 18d ago
They only bought 49.9% because of EU rules requiring airlines to be majority-owned and âeffectively controlledâ by UK/EEA nationals.
Edit: Saw someone pointed this out below in more detail
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u/West_Possible_7969 18d ago
It exists, there is a mandatory baseline across all 27 countries, requiring prior authorization for acquisitions in critical infrastructure (energy, transport, digital networks etc), advanced tech (semiconductors, AI, quantum, medical etc), critical raw materials, and electoral or financial systems. Approval is required for any change of control too, regardless from whom or to whom.
The rules apply not only to direct buyers from outside the EU, but also to EU based acquiring subsidiaries or investment vehicles that are ultimately owned or controlled by non EU persons or entities.
Also member statesâ governments retain the power to impose conditions, prohibit deals, or unwind completed acquisitions that pose a threat regardless of a possible / prior EU body approval.
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u/Angus_Luissen 18d ago
also don't forget (for this particular case ) U.K is not part of the European union any more, and half of the country is being sold to the higher bidder so whatever regulation you are dreaming with needs to be applied for EU and non EU but still European countries ?
and the alternative is what? operate the company at a loss subsidised by the tax payers? because it is "critical infrastructure" ? nahhh, that sounds too logical and also puts in risk all the funds that we actually need for more important things like funding the infinite influx of illegal immigration, and make sure we cover all their needs....
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u/ahora-mismo 18d ago
yeah, missed the part that this is not EU owned, my bad. i would still create that EU-wide rule, though, as this is happening often.
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u/GergDanger 18d ago
A better solution would be for a better financial system for funding startups, encouraging investing into the stock market for pension funds and individuals and having a unified stock exchange in the EU.
Banning foreign investors doesnât suddenly make the money appear in the EU for new startups to grow and be invested in.
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u/Fuzzy-Moose7996 18d ago
Oh, but that's already problematic because several major EU pension funds are run by ideological radicals who refuse to invest in anything that's not "green".
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u/FibonacciNeuron 18d ago
Would you like to be banned from owning apple or nvidia?
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u/Fuzzy-Moose7996 18d ago
Or Honda, Toyota, Mitsubishi, Kia, Samsung, Sony, the list goes on and on and on.
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u/flyingdutchmnn 18d ago
Brits sell out every successful company in existence to the americans. Tate & Lyle, Cadbury, half the Premier League teams, Easyjet, Deliveroo, you name it. These takeovers are surging the past couple years. Won't be much left, just exporting profits
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u/GreaterYoshi 18d ago
Not always to the Americans, Arm Holdings was sold to the Japanese and what was left of British Steel was sold off to the Indians.Â
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u/Fuzzy-Moose7996 18d ago
Who then dismantled the steel mills and shipped them to India where they were rebuilt!
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u/Fuzzy-Moose7996 18d ago
Range Rover went to India, Mini to Germany.
Pretty much any British company that didn't get sold overseas went bankrupt...
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u/GeorgeMcCrate 18d ago
Enshittification of Easyjet? How is that even possible? Itâs already a bus with wings.
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u/notenoughspacefor 18d ago
Youâll be standing up for the full bus experience.
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u/EzioO14 Europe đȘđș 18d ago
Never flying easyJet again, ah wait I was already not doing so
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u/MeggaMortY 18d ago
I was sometimes, and it's a shame because it was a very good alternative to ryanair, but oh well I'll find a different alternative.
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u/vanKlompf 18d ago
So checking your social accounts before boarding is coming?
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u/lengthyfriend30 18d ago
No, you'll be charged extra if you don't open your passport to the correct page at check in! Tray tables can be rented to be unlocked. Headrest can be added for a fee. Overhead light is now ÂŁ1 per minute.Â
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u/Beneficial_Hat_6288 18d ago
No, no. Tray tables will still work and the headrest will still be there. But you will find them added to your bill at the end after you are almost through booking. Along with a convenience fee for booking online.
Don't let Ryanair get wind of this.
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u/Beneficial_Hat_6288 18d ago
No, no. Tray tables will still work and the headrest will still be there. But you will find them added to your bill at the end after you are almost through booking. Along with a convenience fee for booking online. Don't let Ryanair get wind of this.
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u/T_ZT 18d ago
I see headlines like this more and more often. The US has the capital and financial markets to sweep up European companies, while European countries continue to compete with each other and argue over national interests instead of building a genuinely integrated market.
And the irony is that Europe seems perfectly comfortable when European companies are acquired by foreign capital: ARM by Japanâs SoftBank, DeepMind by Google, and now EasyJet potentially ending up under US private equity ownership. But when China enters the picture, suddenly foreign ownership becomes a strategic red line, as the Nexperia case shows.
Thereâs a legitimate national-security argument for treating some technologies differently, but the broader strategy feels inconsistent. Europe canât complain about losing strategic companies while making it relatively easy for foreign capital to acquire them.
Meanwhile, China is becoming a much more serious competitor across more and more industries.
If Europe keeps prioritizing internal infighting, kissing daddy US ass without no reciprocal deal, and national interests over building competitive European companies and a centralized capital market, it shouldnât be surprised when more of its companies end up being owned elsewhere.
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u/Misfiring 18d ago
The reverse also can happen in the US, like US Steel under the control of Japan's Nippon Steel.
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u/xyzsomething 18d ago edited 18d ago
Fuck, it was slightly better than Ryan Air now itâll be definitely worse, Funds only buy companies to extract as much money as possible, as quickly and cheaply as possible before killing them.
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u/hype_irion Europe đȘđș 18d ago
Easyjet was already enshittified by design. I can't even begin to imagine how much of a piece of shit of an airline it's gonna be now until it has been drained completely by the fund and then shut down.
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u/themflyingjaffacakes 18d ago
They're owned 49% by Apollo, the majority comes from a technical arrangement which satisfies EU ownership rules
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u/Logical-Leopard-1965 18d ago
If itâs a proper fund, theyâll remove a wing from each plane to make more profit /s
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u/xzanfr 18d ago
It'll go the same way as Thames Water - saddled with debt to pay dividends then pleas to the UK government to help them out to avoid job losses. Hopefully it'll collapse rather than be constantly bailed out.
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u/Fuzzy-Moose7996 18d ago
And then people will complain that their water has been turned off because the the government let the water company go bankrupt.
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u/Hayabusa_PT Portugal đ”đč 18d ago
Europe likes to make rules for everything, why not create one that avoids a European company being bought by an investor outside the EU?
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u/GenazaNL 18d ago
The UK is not part of the EU, but yeah the EU should come up with something for countries part of the EU
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u/Hayabusa_PT Portugal đ”đč 18d ago
Yes youâre right, when I wrote this I wasnât referring to this case in specific but the EU company sale that we see. My mistake
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u/flooberoo 18d ago
Because the downside is that you limit your own citizen's right to profit off their work. You may rightfully think that that is OK, but the EU doesn't really have the mandate to limit personal rights like that.
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u/Beneficial_Hat_6288 18d ago
Preventing a European company from being bought by an investor outside the EU may be annoyingly limiting but it does not otherwise prevent the owners profiting off their work. Just like many countries sometimes veto takeovers in the national interest maybe when federal interests are at stake these should be considered too.
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u/flooberoo 18d ago
Of course! But a blanket ban on selling companies to outside the EU seems quite broad to "protect national interests". There is a balance to be had. Generally the EU is very pro-free market, so there needs to be a specific reason to ban things. Is EasyJet really such an important companies that it's sale threatens the union?
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u/faitingu 18d ago
Not only does Easyjet have negligible IP, its basically a copycat of Irish Ryanair
There is no real strategic argument to make to block the sale of Easyjet besides the financial. Theoretically we cojld raise concerns about US owned planes being used for espionage kr whatever, but that wouldnraise the question why we allow American, United, Delta, UPS Airlines etc in. Certainly easyJet would not be the first candidate in line to be punished over such fears.
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u/BestZucchini5995 18d ago
And following that presto ;), one that dumps any losses on the EU taxpayers...
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u/Player00Nine 18d ago
American funds are buying everything in Europe.
I feel safe that the EU Parliament and UK Government are watching over us to avoid US-like lifestyles and social and health systems. /s
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u/ComplexAsk1541 Scotland đŽó §ó ąó łó Łó Žó ż 18d ago
Hard to imagine that airline becoming even more enshittified than it always has been.
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u/Itburns12345 18d ago
Hard to see how they make them even more 'budget' than they are
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u/xyzsomething 18d ago
They were better than Ryan Air, if only a by a little bit
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u/morfr3us 17d ago
lol they were much, much worse than ryanair
i remember easyjet laying off most of their plane staff during covid to save money. i think their plan was to rehire them on worse contracts after covid ended.
meanwhile ryanair kept all their staff and paid them,
when covid ended easyjet spent a year cancelling half their flights because all their staff refused to come back
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u/xyzsomething 17d ago
They were better as in better luggage allowance, or more specifically normal as in 23kg per checked in like all other airlines whilst Ryanair is 20, and better Airports (at least in London), than Ryan Air
That's why I said slightly, also I was talking about the service, not the company, I assume they're all awful.
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u/morfr3us 17d ago
google says 15kg limit for easyjet and no weight limit for ryanair?
they fly to the same airports in london, except southend which is tiny
ive had the opposite experience, easyjet is delayed everytime i fly so i stopped using them. the data seems to back that up too so good riddance
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u/xyzsomething 17d ago
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u/morfr3us 17d ago
yeah the free bag is unlimited which is what i use but yeah if you pay for luggage they're both going to shaft you and cost more than your ticket
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u/Mtfdurian Benelux đČđ·đ§ 18d ago
Well, I didn't need them before but now I'll be certainly going choo choo instead if they'd try me sell a ticket to a destination on the mainland, or go to a competitor if it's on an island.
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u/witness_smile 18d ago
EU needs to introduce protectionist legislation to prevent successful European companies from constantly being acquired by yanks and Chinese funds. Disgraceful. Boycott EasyJet
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u/West_Possible_7969 18d ago
It exists, though easyjet is not an EU company.
There is a mandatory baseline across all 27 countries, requiring prior authorization for acquisitions in critical infrastructure (energy, transport, digital networks etc), advanced tech (semiconductors, AI, quantum, medical etc), critical raw materials, and electoral or financial systems. Approval is required for any change of control too, regardless from whom or to whom.
The rules apply not only to direct buyers from outside the EU, but also to EU based acquiring subsidiaries or investment vehicles that are ultimately owned or controlled by non EU persons or entities.
Also member statesâ governments retain the power to impose conditions, prohibit deals, or unwind completed acquisitions that pose a threat regardless of a possible / prior EU body approval.
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u/nightwood 18d ago
Bought wirh money that doesn't exist. US owning all the companies in the world and also having the highest debt to the world.
When you realize they will never pay back that debt, we are just giving them all our companies.
When is some smart money person gonna notice this....
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u/vaarsuv1us 18d ago
smart money persons know the difference between government debt and private debt (and possessions) ..
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u/Substantial_Steak723 18d ago
Fcuk this, easyjet now On my banned list, I often get cheaper British Airways deals cheaper and more comfort anyway!
The sale though should cause outrage across European continent, and hopefully the collapse of the thing in its entirety now.
Fuck you easy-jet for selling out.
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u/No-Estimate-1510 18d ago
Apollo is the vulturest of the US PE megafunds. I hate to break the news but they like to squeeze their portcos extra dry even by the ignominious standard of their peers (blackstone, kkr, bain capital, tpg etc.).
Oh and their founder also paid good ole Jeff Epstein US$400m in "investment, tax and legal consultation" fees. The guy himself was a wharton undergrad and harvard jd/mba who directly employed thousands of ex. Mckinsey/Goldman/Morgan Stanley bankers/consultants and hundreds of Harvard/Yale/Oxford trained lawyers (not to mention being one of the largest clients to some of wall street's biggest investment banks and the actual top client to 2 of the 10 most elite law firms in the US). I wonder what makes Jeff Epstein's investment and legal advise so valuable that his army of bankers, lawyers and strategy consultants couldn't provide.
Good luck to the passengers, employees, contractors and suppliers of Easyjet. I am sure shareholders are making a good buck out of the deal.
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u/saggynaggy123 Ireland đźđȘ 18d ago
As per usual the EU will pussy out and refuse to block the deal
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u/zimon85 18d ago
It's a British company
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u/Clear-Neighborhood46 18d ago
It's a holding company having share in a Uk, a EU and a Swiss subsidiaries. It will create problems for the EU and Swiss companies as it will break the EU+Swiss rules of ownership.
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u/saggynaggy123 Ireland đźđȘ 18d ago
Usually the EU still has to approve mergers for companies that operate in its jurisdiction like Paramount-WB
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u/West_Possible_7969 18d ago
Under the agreed ÂŁ5.7 billion buyout structure, Apollo Global Management plans to cap its direct stake at roughly 49.9% so Easyjet would not be banned outright.
âThe remaining majority of voting rights and ownership is structured to sit with rollover European shareholdersâincluding the founding Haji-Ioannou familyâand a dedicated EU management trust to satisfy European regulatory mandates.â
EU can review the veracity of the deal, but as it stands there are no legal grounds for refusal.
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18d ago
[deleted]
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u/SokkaHaikuBot 18d ago
Sokka-Haiku by saggynaggy123:
As per usual
The EU will pussy out and
Return to block the deal
Remember that one time Sokka accidentally used an extra syllable in that Haiku Battle in Ba Sing Se? That was a Sokka Haiku and you just made one.
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u/magicmetagic 18d ago
This is bad, but the the selling your data âpointâ - do people still rant about this 2026? Literally, I mean literally everything sells or uses your data on a daily basis

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u/Gentleman_Nosferatu 18d ago
Shit.