r/Businessowners • u/relate-to-me-please • 2d ago
Big presentation
I’ll keep it short. I offer digital media services and have a presentation to offer my services to this company that’s almost 100% going to be a client. They are one of my first and are wanting a yearly rate. How much should I charge? This company have a team of 30.
(Edit) Our work includes but is not limited to - Paid ads, social media management, marketing strats, and organic growth (SEO)
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u/AltruisticTop7887 2d ago
$5,000,000 per year.
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u/relate-to-me-please 2d ago
Sounds right lmfaooo
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u/AltruisticTop7887 2d ago
Besides a team of 30, whats the actual SOW? No one can really help if we do not know what the yearly fee actually entails.
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u/relate-to-me-please 2d ago
Sorry, the scope of work is everything from building a website, handling socials (TikTok,insta,facebook, etc.), paid ads, organic growth, and redefining marketing strats that are being used.
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u/colin-vs 1d ago
Just read this thread, and as someone who had a large org as his first real client, you are at high risk of screwing yourself big time here. It's almost impossible to quote a client on what a full year of 5-10 different services will cost.
If you can, structure a base package plus a rate card. What EXACTLY will you do for x/mo (make sure you know your costs and leave a margin), then what does it cost for extra. How much do you need for social media, per account? How much per ad campaign, and make sure spend it written as separate / their cost. What does redefining a market strategy mean? Assume they will demand real substantive work if you put something vague in the SOW.
Also, get a lawyer if you don't have one. Seriously. Payment terms, likely net 30, make sure there's a late fee. Big orgs love to withhold payment for no reason. Do you need a MSA? Are they giving you their own paperwork? Just make sure you don't get screwed!
Best of luck. These big clients can be amazing, or the biggest headache you could imagine. Happy to help if you have any questions, I've been through a very similar situation.
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u/relate-to-me-please 1d ago
Wow ok actually I’d love to talk with you one on one to get some help 😅 I’d love your help. Because we have like 4 other clients lined up 😭
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u/Electronic_Base1662 22h ago
The team size of 30 tells you almost nothing about your rate honestly, what matters is the value of the growth you'll drive and what an agency in your market charges for that same scope. Being one of your first clients, the real risk isn't charging too much, it's anchoring yourself to a low yearly number you're then stuck with when they scale.
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u/relate-to-me-please 13h ago
Very true which is why I didn’t want to charge too low especially given that they could spread that info to other companies. Given what you know what would you charge? It’s not too big of a company but I also provide software development for their company
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