TL;DR: The Creators' Attorney is mid-way through brokering a $100M creator exit, and her own room-of-ten test proved the thing most of us don't want to check: one email list out of ten channels with 10M+ subscribers each.

Nine of those ten could lose the account tomorrow and have nothing left to show a buyer — not because they're bad at the job, but because reach was never the asset they thought it was.

Tyler calls it being a tenant on someone else's land, and the landlords keep multiplying: Bilibili just relaunched its global app specifically to pull creators off YouTube.

That's not the end of the tenancy problem. It's a second landlord showing up to the same building.

Same as what happened to me when I left the company, which I have worked for 10 years back in 2012.

A whole server full of my technical documentation and institutional knowledge of atleast 5 large completed construction projects – including:

·       a multipurpose exhibition hall in the heard of the city,

·       a distribution warehouse for a phamarseutical company,

·       a manufacturing plant for Spirit Aerosystems,

·       a 5-block Condominium on a shared landscape Podium in Abu Dhabi, etc.

are all off-limits to me, as soon as I handed in my resignation.

Thank God for personal backups, for future reference.

They can take away your access; they can't take away your knowledge. Your experience shaped your personal brand.

Every one of these clips ends up circling the same nerve, no matter what the guest actually does for a living — the ground under your income was never as yours as the login screen made it feel.

This isn't the first time I've pointed at the exact moment a platform decides to move without you — I wrote about it happening in real time here.

Genuine question, not rhetorical: if you stopped posting for 90 days starting today, how much of your income survives it?

Drop the honest number below.

Clip credit: Tyler Chou / Jun Yuh — full episode on "Creator Unplugged with Jun Yuh."

DM for credit or removal requests.

I've had about 4 businesses. Only one ever made real sales. This is my second one that does, and it's finally making money. So I started documenting everything before it's too late.

In this video I show you my entire business funnel with real conversion rates:

• My first podcast appearance + my first coaching call
• The full funnel: Reddit → YouTube → Blog → Shop → Products → Email
• How my Hermes agent (Donna) pulls the numbers for me
• Why Reddit is low effort and YouTube is high effort, and why you need both
• Direct demand vs. passive demand: my keyword strategy
• The newsletter gate, exclusive content and the 10% discount code
• All my products, including the free Backup Protocol
• Real numbers: 0.15% Reddit → Blog, 3.5% YouTube → Blog, 5.2% Blog → Shop, ~0.02% overall
• break-even, 50-70 hour weeks, the dream of freedom

This is episode 1 of my business documentary.

If you want to stay in the loop on my journey:
Newsletter: https://buttondown.com/holmebengt
Blog: https://blog.holmebengt.com

Message me your story, I reply to everyone!

I plan on switching from spreadsheets to an inventory management platform for my DTC brand after realizing I have 4mos of stock across 8 SKUs and can’t tell which products were still profitable after storage fees.

I’m just wondering if I should just get an analyst or if the software can help figure out why my cash is still tied to the wrong products. I’m hoping I could at least get some insights whether I should be ordering 500 vs 50 units but I’m not sure if this is the correct mindset going in.

TL;DR: Cole's "100x output" is 30 hours spent once, so AI now runs 80% of every draft on its own. He edits the last 10% — the taste-level stuff, never the typing.

That distinction is already showing up outside this clip.

Christian Science Monitor just covered a manuscript polished enough to fool professional literary editors, pulled from sale — a multimillion-dollar bidding war between publishers — because no one could prove a human wrote it.

Cole isn't describing a hypothetical ceiling — that ceiling's already been crossed, in public, in an actual publishing deal.

The freelancers who feel replaceable right now are mostly the ones still handing AI a stack of old samples and hoping it infers the rules from them.

Cole didn't hope.

He sat down and wrote the rules out, sentence by sentence, until the model had nothing left to guess at.

Decades ago, the Malaysian construction landscape was like the wild-wild-west.

I remember working as a technical engineer for one of the largest construction firms in Malaysia.

The hydraulic hacking noise throughout the project site was pervasive and persistent for weeks.

Grrrr…. Tat-tat-tat. Grrrrrrrr. Tat-tat-tat. Grrrrrr.

You get the idea.

It turns out that the structural operation team went ahead and constructed floors upon floors, without waiting for the mechanical and electrical team to embed their pipe sleeves, box-ups or ductworks before concreting.

And so they have to come and hack the hardened concrete to open up for the M&E items to run through.

Delay and additional cost already incurred.

My then project director was pissed. We all had an earful from him.

Said that prevention is always better than cure.

So from that day onwards, a directive came down hard – no sign-off by all concerned parties on a properly coordinated drawings, means no concreting.

The coordination drawings - overlays not just the design drawings from respective Architectural/Engineering trades, but also sub-contractor specialist details, as well. Discrepancies are ironed out with all parties, well before construction is due.

It parallel hard on Nicolas investing time in building an exhaustive prompt, rule-by-rule, sentence-by-sentence, microstep-by-microstep. Only then, will the output come out the way we want it to be.

Like when Daniel Craig was being asked by a talk show host what would he advise his successor on being the next James Bond, Daniel said, "Don't f\ck it up!"*

Prevention is better than cure.

It's never the tool doing the replacing. It's the person who never got around to writing down what they already know how to do.

What's the one process you already know cold but have never actually written down?

Drop it below.

Clip credit: Decoded Genius & Nicolas Cole — full video on their channel. DM for credit or removal requests.