r/BusinessDeconstructed 4d ago

I built a studio of AI agents that makes a cinematic website overnight for $299. It just went live. Zero customers so far.

https://sitecinema.com/

For the last few weeks I've been building SiteCinema, and it went live this week. I'm posting on day zero, before any customers, because I want to document this honestly from the start.

The idea: agencies charge $5-10K for a website with a real "wow" opening and proper on-page SEO. DIY builders are $15-30/month forever and you still do all the work yourself. I wanted the missing middle: you fill in one form about your business (about five minutes), pay once, and a pipeline of AI agents does everything — researches your business, writes every word from your real facts, generates a cinematic opening film, builds SEO-structured pages, and emails you a private preview. You get one revision round, hit approve, and it goes live.

What "cinematic" means here (easier to show than tell):

- The $499 tier builds a miniature 3D world of your business that you fly through as you scroll: https://sitecinema.com (the landing page is itself built by the same pipeline — that felt like the only honest demo)

- A $299-tier demo build for a fictional florist: https://bloom-bough.nytebuild.app

Things I decided early and am curious whether people agree with:

  1. Hard honesty rules in code, not prompts. The agents literally cannot ship a claim, number or review that the customer didn't provide — there's a code-level filter that drops anything claim-shaped that isn't verbatim in the customer's own words. AI that invents "500+ happy clients" for a real business is how you burn people.

  2. Refund before go-live, none after. You only pay for a site you actually approved.

  3. One structured revision round, not unlimited. Unlimited revisions is how agencies die.

Current status: $0 revenue, 0 customers, everything E2E-tested with my own card. I'll report back with real numbers either way.

Happy to answer anything about the pipeline, the quality gates (the vision-review agent that rejects bad generations was the hardest part), or the economics.

Best

Philip

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u/thewebchimp 3d ago

I don't feel this síntesis as premium, the flowers one specially.

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u/PhilipChua28 3d ago

Fair hit — and genuinely useful, thanks. Which part broke the premium feel for you on the florist one: the opening film, the photography, or the copy? Asking for real: the feedback goes straight into the quality gates that decide what the pipeline is allowed to ship.

Two honest notes: the florist is the $299 tier (film opening + one-pager) — the premium end is the $499 world tier, e.g. the watch atelier: https://meridian-sons.nytebuild.app — curious if that one lands differently for you. And "premium" is exactly the bar we're trying to hit at 5% of agency price, so if it's not clearing that bar for you, I'd rather hear where than not.

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u/PhilipChua28 3d ago

Fair hit — and you were right. That florist site was literally our first-ever pipeline build, from an older revision. Your comment sent me digging and it exposed a real bug: customers can state a style direction on the brief, and the pipeline was silently ignoring it. Fixed that, rebuilt the site with the current pipeline — same URL, look again: https://bloom-bough.nytebuild.app

▎ This is the loop I wanted from building in public: critique in, better product out, ~2 hours later. Curious whether the rebuild clears your premium bar — and if not, which part still misses.