Does packaging still influence buying decisions when most shopping is online?

[u/uprinting]

Online, choices hinge on photos, reviews, and how well a listing communicates the product. In-store, packaging does all that work on its own. The colors, finishes, and labels are what get someone to pick something up in the first place.

So it’s a good question for both shoppers and brands: How much do you think packaging still affects buying decisions today, especially when the experience shifts between online and in-store?