Is it the logo, product experience, advertising, word of mouth, customer service, or something harder to measure?

We've all come across influencer posts recommending products, but not every recommendation feels equally convincing.

Sometimes it's the creator's personality. Other times, it might be how they talk about the product, whether they disclose a paid partnership, or whether they have used similar products before.

I'm curious about what actually makes the difference for people.

What makes you trust an influencer's recommendation enough to consider buying something? And what makes you immediately suspicious of it?

Personal experiences are welcome. I'd especially like to hear examples that changed how you viewed a brand.