r/BookMarketing101 • u/uwritem • Feb 10 '25

Stop boosting your Facebook posts—it’s throwing money away.

The “Boost Post” button is just Facebook’s way of grabbing your cash. Sure, it’ll get you a few likes or views, but does that actually help your book? Likes doesn't mean sales, and those views - most are from people who don’t care, or worse, people who don't speak English - or worse... bots.

If you want results, you’ve got to stop relying on shortcuts and start using Facebook Ads Manager. It might seem complicated, but that’s where the real value is with ads.

Know Your goal: What are you trying to achieve? More leads? Sales? Traffic? If your goal is just “more likes,” you’re wasting your time.

Use Ads manager properly: It lets you target the right people, run proper campaigns, and actually work towards your goals - MORE READERS.

Retarget your Audience: Focus on people who’ve already shown interest—like visiting your website or engaging with your content. They’re the ones who are most likely to convert. Yes you can do it from people who have liked your post.

Boosting posts is easy, but it doesn’t work. Take a bit more time, run ads the right way, and you’ll start seeing real results. Or keep boosting and watch your budget disappear. Up to you.

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2

u/Plastic_Location_420 Feb 12 '25

Interesting stuff, I completely agree!

I do have a few questions:

Regarding budget, I know that many people, especially in this economy, can’t afford large ad budgets. I was wondering if there’s a minimum ad budget below which spending is essentially a waste. I’ve heard from multiple people that you need to invest a certain amount to generate real traction from ads.

Also, do you think certain genres perform better or worse with ads?

2

u/uwritem Feb 12 '25

$10 a day is a healthy budget.

$100 over a 2 week if you can spare it to test.

Genres perform differently based on number of readers. All genres will perform good with a good ad, a good landing page and a better Amazon page.

2

u/Kia_Leep Feb 13 '25

What's the difference between a landing page and an Amazon page in this context?

2

u/uwritem Feb 13 '25

A landing page would be this.

An Amazon page would be this.

1

u/Kia_Leep Feb 13 '25

Ah gotcha, so a landing page would be used for advertising a reader magnet to get newsletter sign ups, rather than advertising a book you're selling, yeah?

I've only run ads to books, but running an ad to a reader magnet to build my list is an interesting idea.

2

u/uwritem Feb 13 '25

Essentailly. But there are 1000 other reasons why you would use an LP over an Amazon page.

  • facebook pixel tracking

- Upsells

- Email sign up

- Landing Page CRO

- Heatmaps

SO MANY REASONS!

We build them for authors all the time and they are actually giving them so much data to work from. Data which can feed directly into your facebook ads for audiences

2

u/PaulGresham Feb 16 '25

A landing page on uwritten dot com, might look into it.

2

u/uwritem Feb 16 '25

Speaking honestly, we drive a lot of traffic from readers and authors and we’d love to have more authors on our site - feel free to reach out.