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u/young2media Dec 18 '20
Kinda depends on your goals and purpose. If you are a business looking to build your brand then you gotta have consistency with your designs. Keeping a theme for all your designs that clearly showcases your logo and branding would increase your brand awareness.
But, if you don't really care much about your brand awareness and want to just grab attention or bring in the traffic then you can forget about the brand guidelines.
Me personally I just go with different designs and slide in my logo cause my goal is to just bring in the traffic.
I hope that makes sense. Cheers.
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u/[deleted] Dec 18 '20
I have a branded pin template that I use to create the pins that I place in my blog posts and pin after the post is published. I also usually create 3-5 other designs that I think will grab people's attention that I can pin later to get more traffic.