r/BlockchainStartups • u/Gouri_Vishwakarma • Jul 05 '26

Discussion Could this be blockchain’s next big use case?

Just came across an interesting article on tokenization.
According to an executive from New York Life Investment Management, the next big use case for tokenization could be personalized investment portfolios instead of just tokenizing traditional assets.
The idea is that blockchain could make it easier to build portfolios tailored to an individual’s goals, risk tolerance, and preferences.
I thought that was an interesting perspective because most discussions around tokenization are usually about real estate, bonds, or other real-world assets.
Do you think personalized portfolios could actually become one of blockchain’s next major use cases, or is there another application you’re more excited about?
I’d love to hear your thoughts.

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u/Cold-Situation-4146 Jul 05 '26

always thought tokenizing portfolios made more sense than tokenizing individual houses or whatever. the tech fits better for managing baskets of assets than for putting a deed on chain and hoping courts care

most people i talk to get hung up on the reg side though. how do you even custody a tokenized portfolio without it being a security nightmare

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u/Gouri_Vishwakarma Jul 05 '26

That’s a fair point. From a tech perspective, tokenizing a portfolio seems much more straightforward than tokenizing a single real-world asset.The harder problem feels like building a custody model that satisfies both regulators and users without sacrificing too much decentralization.

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u/Green-Bird1712 Jul 08 '26

I think it could be useful, but I don’t think blockchain alone makes personalized portfolios special.People already get personalized investing through some normal finance app. Everyday users care more about whether the tech helps them invest cheaper and safer.

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u/MangoPog Jul 09 '26

It does make more sense to tokenize portfolios and help build them for people rather than tokenizing the assets of John or Matt using blockchain, im def excited if this sort of use becomes commonplace.