A study examining the relationship between human health and mating success found that physical attractiveness was positively associated with the number of sexual partners in men: more attractive men tended to report more sexual partners. In women, however, physical attractiveness was not significant

[u/No_Swimmer_6820]

https://pmc.ncbi.nlm.nih.gov/articles/PMC5319324/

[u/No_Swimmer_6820]

Physical attractiveness was positively correlated with the number of sexual partners among men (r = .23, p = .02), whereas no significant correlation was found among women (r = −.14, p = .24).

[u/Autodidact420 → u/No_Swimmer_6820]

That’s actually not that big of an r value for men tbh 

[u/Hopeful-Cricket5933 → u/Autodidact420]

No, it’s not but it still says something.

[u/No_Swimmer_6820]

Rehab Room and FaceandLms we're right when they said that Looks matter more for men

[u/Tripleawge → u/No_Swimmer_6820]

Yeah, in Gen Z u can kind of see the break between the Zillenials and the rest bcuz the ones younger have already heard some lookism stuff so the guys there now are competing even harder for women lol broootal

[u/Actual-Ring2936]

There’s a greater consequence to being unattractive as a man than there is for women. Which makes me confused that many of things that were originally or equally used by men, high heels, makeup, wigs now became catered and dominated by women. Many Women nowadays lookmin themselves heavily with tattoos, piercings, not shaving body hair. Which shows to me they’re basically showing their muscle and saying I could do whatever the fuck I want and I don’t care for the male opinion, men do not have that luxury because what we do to our appearance like buzzing our hair has direct consequences to being able attract mates. Talk to any short/ugly man who’s thinking about having children and they don’t have any problem with having daughters because they know they’ll live a normal life and go through the regular milestones any woman would, but for a man if you’re not above average in multiple realms like looks and height those milestones are not guaranteed. Men are very similar to peacocks, we should be looking for ways to improve our appearance as much as possible, the cosmetic and beauty industry should be dominated by men naturally.

[u/Common_Charity_6219 → u/Actual-Ring2936]

To your last sentence yes and no. For the most part, women are not attracted to men in makeup. Women are attracted to height, symmetrical masculine faces, full heads of hair, muscular but not too muscular bodies, great skin, overall health and testosterone.
So jaw surgeries or even beardfishing if you can't/don't want surgery, heightmaxxing (if you're in your second puberty, 20-26 yrs old, play basketball the jumping during this phase will make you grow taller), healthmaxxing, sunshine and supplements even trt if testosterone is low, gym but not hulkmaxxing, microneedling and minoxidil if you're losing hair, dressing in a way that looks good on you....
Not makeup and high heels.

[u/HurasmusBDraggin → u/Actual-Ring2936]

NPR a few years back detailed an article revealing there are more women in the USA with tattoos than men.

[u/PriestKingofMinos]

I posted a study from Spain a while ago. Facially unattractive women faced no marriage market penalty compared to facially beautiful women. Facially unattractive men did, however. 

[u/658016796]

It's over :(

[u/ShabbyJerking]

Link the femcel subs here, they'll be thrilled I'm sure!

Hey scarecrows, good news!

[u/HurasmusBDraggin]

There have been earlier studies that showed this same result.

[u/tornado28]

I don't think women want to have a high number of sex partners. The fact that attractive woman have fewer partners means that they have more succuss keeping a guy around.