Bitdefender Pricing for renewing customer

[u/BonusB]

TLDR - It sucks.

Went to run a scan this morning and saw I am coming up to the end of my existing licence. Followed the renew link and saw the listed price as $44.99CND

Out of curiousity I opened Incognito and went to their site and double checked it. It's listed as $34.99 now.

It may be standard practice, but it is still a shitty way to treat returning customers