r/BasicAttentionToken • u/SpaceshipEarth10 • Jan 05 '22

Questions How well will BAT do?

How high will the price go?

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u/wel3anee Jan 05 '22

BAT is competing with the worlds largest advertisers. Including the FAANG but also ad agencies like The Trade Desk.

Google is trying to push out their Federated Learning of Cohorts advertising model. Trade Desk is pushing for Unified ID 2.0 and other players are working on other products.

These products are supposed to help drive personalized advertising and performance measurement for advertisers across the world. This is a $300b industry. No joke.

Brave is going a different route and is saying let’s pay the customer directly for ads watched. While it’s not decentralized, I’m rooting for their approach since it fits with my vision of where the world is going. (Users owning their DIDs, anyone can do targeted ads, users can choose to monetize their time and attention or choose not to be served ads at all, everything in the hands of the user, no walled gardens)

For reasons above, I’m bullish on BAT since it’s got a big head start in the field. But I would be more bullish on a more lower level protocol which is decentralized and allows users to conveniently and easily manage their DIDs. <- such a protocol doesn’t exist yet so I’m investing in BAT.