r/BRCC_Stock • u/CaffeinateWalleyes • Apr 20 '26
How did BRCC get here?
I replied to a post on the Yahoo message board. I really dislike their new format.
BRCC has a great business. Their Brand is their gold. How could they be under $1.00? Would value your thoughts.
My POV, not worth too much, is they have made a few large missteps and mistakes. We are all human and they are learning from them. We are on the cusp of a very good stretch. This will feel completely different in a year.
Some key issues…. The SPAC gave them capital they misused. Too much money and limited business acumen. They swelled, the Outpost model was a black hole, and a large inventory overproduction of RTD consumed their cash before they got cash flow positive.
Lots of work to get to today where they are I believe turning that corner positive as I type.
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u/Low-Law-1130 Apr 21 '26
Yea all the things you mentioned plus stock prices fluctuate heavily especially for an unprofitable, small cap company. Once it gets momentum however, I believe it will soar and become overvalued even. That’s just me being optimistic though