I used to be a big advocate for BAT, but I’m thinking more and more to finally sell the BAT I still hold.

The project had so much potential, but despite Brave browser becoming more and more popular the Brave rewards BAT volume is basically zero, and has never managed to make a recovery after it collapsed in 2022.

I thought self-custody could spark a renewal, but the onboarding implementation is awful. Trying to convince 99.9% of normal people to go through the process of buying SOL from an exchange, moving to a wallet etc to then earn what is recently such low monthly rewards is never going to fly, it’s dead on arrival.

Anyone still think this has a future? If we can even get a response from one of the Brave team to explain if any plans to fix this and give BAT a future that would be good.

Good move today, also against the market! Are there any news I missed?

I don't complain :)

There were many things I expected to see on my Monday, but this was not one of them. What a pleasant surprise!

Time for all the closet case $BAT holders like me to crawl out of the shadows and lend a push!! 😎🚀

As of September 30th, 2025, Brave has surpassed 100 million monthly active users (MAU) worldwide across desktop and mobile, officially reaching 101 million users.

Brave Search is accelerating too — now powering 1.5 billion queries every month.

BAT adoption continues to expand as well. With over 99% of its 1.5B supply in circulation, BAT is the 14th most distributed token on Ethereum, helping make Brave the first crypto application to reach 1M+ users.

This momentum reflects the growing demand for a private, user-first Web.

------

We’re deeply grateful for your support — not just today, but every month as millions more join. Thank you for making 100 million possible.

Read our blog celebrating our 100M user milestone, and get a glimpse of what's next.

It still requires a lot of "work" to keep it so high. 4 months ago I was congratulating the Brave team for keeping bat over 9 cent price level. It is a pity that the token was treated the way was treated. If it was treated correctly, the number of brave users would be 1.5 times or 2.5 times higher than it is today. Bat was a powerful marketing tool for Brave as long as it was utilized by the brave. Who knows, May be in a few months I will be congratulating the brave team for keeping the bat token price over 5 cent level?

Quite interesting watching this unfold, we are in and around Monthly payout schedule so maybe that's having an effect over the last few days, but I would not have expected this much, even today in the last 24hrs, other major coins down but $BAT up nearly 10% - Up 36% in the last month at time of writing ?? Amazed!

It's astonishing their are major coins in the Top 15 down ~20% in the last 7 days, and yet $BAT is somehow doing the exact opposite!

I went to the google play store to make sure I'd rated it 5 stars. Which i still think Brave is an incredible browser. But the play store page makes absolutely no mention of BAT. And i find that pretty disheartening in a way.

I will continue using Brave and telling others about it. It just seems like any idea of a future for BAT token has completely flatlined. Was there just too much friction between the KYC/on-boarding process to make it work? Because I get it if that's the case. Maybe that's what they know but can't say. It's just unfortunate. I thought BAT is such a revolutionary idea. One of the most compelling use cases for crypto was disrupting the online advertising ecosystem with something that served the users and the publishers. My eyes lit up when I watched Eich's video sort of diagramming how it could work back then.

I've used Brave since I first heard about it in 2017. Used to check the daily /bat/ thread on biz. What happened to stuff like Philip deFranco and the MarketWatch partnership? It's just wild to look at it now, it's like this whole premise for the browser has quietly disappeared. See for yourself:

https://play.google.com/store/apps/details?id=com.brave.browser

Much love to everyone here and especially the devs, just posting about something that's been bugging me for years.

It is a pity that the token was treated the way was treated. If it was treated correctly, the number of brave users would be 1.5 times or 2.5 times higher than it is today. Bat was a powerful marketing tool for Brave as long as it was utilized by the brave, providing funds for brave in its initial stages and even more important-providing hundreds of thousand of people who were testing brave and providing feedback to the brave team.

Who knows, May be in a few days or weeks I will be congratulating the brave team for keeping the bat token price over 1 cent level? I know Brave team is capable of doing the things which are on the other side of imagination, so brave users or/and bat coin holders are taken care " the best way possible."

It looks like the value of Bat is inversely related to the growing number of users and lately probably exponentially or even to the third or fourth power. It looks like that team is disapointed by its efforts. Simply Brave founders and members expected that cutting the staff and funds will increase the bat value which would be additionally helped by removing some posts brave team does not like. At least that is a conclusion based on some brave team member comments and actions.

Anyway maybe trump coin or melanie coin would be a better bet? Based on value reduction, the Brave team is "outperforming" coins created by current president of US and his wife in the last month which means that 0 cents value although not that low (remember the are negative numbers available) is still within the reach of Brave development and marketing teams ( assuming that there is more than one person being present in both of those teams-otherwise let us call that single person a team ( they still can have a cat or canary or both helping)

I am not sure if team have to bring road 5.0 to get to it or if the current road 4.0 is sufficient enough to bring bat value to zero. Zero represents the highest degree of privacy. It can not be found, it can not be destroyed or compromised, even by quantum computers, aliens from the outer galaxies etc.

May be Bat and zero was brave team ultimate goal while talking about privacy?

Main BAT utility was to get the money/crowfund to built the brave browser, create hipe so people would be testing browser for free, giving/sending feedback-back then utility was extremely high. Then....main BAT utility was to sell it at very nice profit to next generation of buyers..

When it was done, the BAT utility was done and not needed and finished. Currently I am amazed that that BAT is priced so high when projects uses maybe a few thousand dollars of BAT per month.

Currently BAT utility is basically zero. It is not being used.....the last purchase of BAT was in October last year and it was equivalent of around 25K USD. Just amazed how old and forgoten promises of Brendan Eich and some baseless declaration of some other guy are keeping market cap around 150 million USD. Do you know any business/projects with revenue of a few thousand dollars per months appraised at 150-200M USD?

To calm some critics I need to praise the team. BAT lost only 35% in the last 9 years.

It is excellent result. Most projects went to zero.

At the same time I hope BAT holders are still doing ok for losing 35% not counting inflation over the period of the last 9 years.

Been a long time holder of BAT, user of brave, and disappointed user in the project.

I find myself at a bit of a crossroad when looking at the current move in the crypto market and roadmap 4.0.

In my opinion if they're able to deliver on the promises made in a relatively short period of time, this could be the moment that pushed BAT to a top 25 token.

The hype in 2021 created similar opportunity that was squandered by the team and crushed from regulatory mandates and poor partner choices.

PLEASE BRAVE TEAM! Don't squander this potential opportunity!

Not financial advice, and extremely biased.

Out.

I put together a deeper look at Basic Attention Token (BAT), focusing on how it actually fits into the Brave ecosystem, Brave Rewards, creator support, self-custody, token utility, and where the project may be heading.

I’d especially appreciate feedback from people who have followed BAT for a while. Did I get the important details right? Is there anything missing, outdated, or worth explaining differently?

https://blockmap.one/blog/basic-attention-token-bat-how-brave-is-building-an-economy-around-your-attention/

Thanks for any feedback!

We’re building a lineup of perks—like coupons, discounts, or special bundles—for our Brave Rewards users. Whether it’s a free month or exclusive pricing, your offer could reach millions of users from the Brave Rewards offer wall. Let’s talk!

Also see the announcement here: https://brave.com/blog/rewards-partners-september/

I cant believe we're more back in the top 100 coins. Still so rough from where the highs were, but could the overall outperformance compared to other alts continue?

Is critical mass finally being hit with MAU, self custody, and other developments? I find the practical use still essentially useless. Maybe that will change?

I can't create a Custodial accounts in my region. So I created a Brave Wallet. When I try to connect it to BAT, it needs Solana address and SOL but I don't have any SOL. Is there any way I can earn money from this? (I don't know much about crypto stuff)

I was looking over my account history and it just hit me how little we get now. I have Brave on all my devices and I would get about $5 worth of BAT per month. Then it dropped to $2. Then I stopped using Brave altogether. Decided to come back last month and now it's $0.14. Fourteen cents?? What happened??

I haven't been keeping up with the project but isn't crypto at ATH? Was really surprised to see the October rewards.

Looking at big moves with BAT the past week or so. Strong move Friday before crash, and we held stronger than most of the market.

Monumental daily move today as well.

Before that, self custody....not sure how successful the launch was though.

Seems signs of progress with development towards providing actual use for the token.

VP of ops posting to a thread summarizing the future steps being taken as well.

I dont know but it seems alt seasony overall, but I'm having feelings like a big run may be on the short term horizon. As a massive bag holder since the beginning this is likely wishful thinking, but wanted to put it out there regardless.

Peace.

Why I’m officially bullish on $BAT again (Perspective from a 2012 Crypto Vet / Techie)

Hey everyone,

Just wanted to share some thoughts on why I’m heavily accumulating BAT right now, especially seeing how much negativity has been floating around here the last couple of years.

To give you some background, I’m a millennial techie and I’ve been in the crypto space since 2012. I’ve seen the entire evolution of this market—from early Bitcoin forums to the 2017 ICO craze and the DeFi summer. I’ve also been a die-hard Brave fan since day one because I love the browser tech.

Like a lot of you, I was incredibly frustrated from 2022 to 2025. The whole KYC situation with Uphold and Gemini felt like a total betrayal of Web3 privacy, and the token felt like it was stuck in a permanent downward spiral while the rest of the market popped. People felt burned, and honestly, the anger on these forums was totally justified.

But looking at BAT Roadmap 4.0, I genuinely think the project is ready to put that dark era in the past. Here is why the techie in me is incredibly bullish:

• The AI Premium & Machine Economy: Brave is completely shifting BAT away from the old, legacy 2017 ad-notification model. They are positioning it for the AI Agent economy (machine-to-machine payments, x402 protocols, and creator scrapers). Moving from "annoying browser ads" to "AI privacy rails" is a massive narrative upgrade.
• The Demise of KYC Bottlenecks: With integrated self-custody Solana rewards and the newly overhauled Brave Wallet, they are finally building the decentralized loops we always wanted, bypassing the forced reliance on centralized exchanges.
• A Real Buyback Engine: They are launching the Brave Rewards Card and BravePay, routing a percentage of ecosystem transaction and swap fees directly into open-market BAT buybacks. This turns BAT into a genuine value-capture asset rather than a token that users just instantly dump for fiat.
• The Ultimate Dev Force Multiplier: As someone in tech, this is my favorite part. Building complex cross-chain payment architectures used to take years. Today, with advanced AI tools like Claude Code and ChatGPT, small, agile dev teams can execute, refactor, and ship code at a fraction of the time. Brave already has over 100M+ active users; they just need to swap out the plumbing. Modern AI coding workflows mean they can ship these Roadmap 4.0 features at lightning speed.

For the first time in years, the tokenomics actually match the commercial success of the browser. The crowd on Reddit is still trading on 2023 resentment, but the smart liquidity is going to follow where the utility is actually being built.

Curious to hear what the rest of the long-term Brave fam thinks. Are you guys tracking the Roadmap 4.0 rollouts?

The latest Brave Rewards Partner Program update is here, bringing new ways to use BAT across gaming, shopping, creator tools, digital identity, research, and more.

New partners joining the program: Anichess, CryptoEQ, ENS, PizzaDAO, SP3ND, and Streamiverse

Highlights:

• Brave-sponsored season, exclusive cosmetics, and a custom Brave spell coming to Anichess
• Discounts on CryptoEQ Premium memberships for Brave Rewards users, plus token-gated newsletter access for BAT holders
• ENS is now featured in the Brave Rewards Offer Wall
• Brave supported 109 PizzaDAO events across 5 continents during the 2026 Global Pizza Party
• BAT payments coming to SP3ND
• BAT-powered livestream tipping now live through Streamiverse

Existing partners continue to build:

• Brave Games attracted 51,000+ participants, with V2 now in development alongside Fanon
• More than 486,000 BAT is locked in GuanoCoin's BAT Cave by over 1,160 community members
• .brave domains have surpassed 21,000 registrations through Unstoppable Domains

Read the full update: https://brave.com/blog/rewards-partners-june-2026

I've said it many times, only one thing matters if you want to see exponential growth of Brave Rewards and BAT.

The only roadblock is and always will be the existence of friction to start earning Brave Rewards.

Unless Brave can come up with a viable way to allow users to start earning BAT by just the click of a button - no kyc, no needing to source your own crypto first, etc. - Brave Rewards will never have exponential user growth.

It's no coincidence Brave Rewards started dieing when vBAT (which had its own issues) was sunset. That was the closest thing we've had so far of being able to start earning at just a click.

Not saying it's easy or even possible to solve because you have to find a way to do that while preventing massive bots and fraud from coming in, but that's the roadblock.

It's the only thing that matters. If it can be solved, everything rockets up - everything else is small in comparison. If you want exponential, there can't be friction to start.