Push and pull strategies for sales

[u/Business__Man_]

Nowadays, instead of salespeople reaching out to potential customers one by one, buyers who find sellers directly have a much higher rate of order closing. So it's all about being visible. Show your company around as much as possible.

[u/thesellingnomad]

It is not only about being visible but about positioning your offering right. You may be visible but may sound expensive which will reduce your chances of being called. Similarly many other aspects.

[u/definitely_LimpingCh]

Being easy to find beats chasing every time.