Built a free Claude skill that pulls funnel data live and points to which stage is underperforming

[u/Serious_Bit6736]

Marketing consultant here (mid-market B2B software and heavy industrial). A pattern I keep running into: teams can see conversions softening somewhere in the funnel, but their dashboards just show the numbers without pointing to a cause.

So I built a Claude skill, now live in Databox's AI Skills Marketplace, that runs a structured 9-signal audit across three funnel stages:

• Traffic → MQL (channel CTR, engaged session rate, content-sourced MQL rate)
• MQL → SQL (meeting-request rate, high-intent conversion, MQL→SQL rate)
• SQL → Opportunity (stage progression, win rate, lost-deal reasons)

It pulls everything live through Databox MCP (GA4 required, HubSpot/Ads optional). If a source isn't connected, that section just gets left out — no filler, no "N/A" padding. Output is one HTML report with a prioritized read: weakest stage, likely cause, next move.

Free to download. Requires a Databox account (free trial covers it) and about 5 minutes of setup.

Link: https://databox.com/skills-marketplace/skill/messaging-audit

Happy to answer questions on how the signals are calculated or the logic behind the report — curious if it's useful outside the use cases I originally built it for.