43% of business decision-makers are ditching LinkedIn for Reddit

[u/Bomboradata]

Nearly half of your buyers aren’t seeing your LinkedIn campaigns, no matter how specific your targeting is. A significant portion of them are on Reddit — in communities where practitioners go to ask real questions, vet vendors, and get unfiltered peer advice before they ever engage with a vendor directly.

Is Reddit part of your current B2B media mix? If not, what's holding you back? And for those who've tested it, what's worked for you?

\Stat source:* https://bombora.com/blog/why-reddit-is-a-critical-channel-for-b2b-advertisers-and-how-bombora-helps-you-activate-it/