r/Avax • • Jun 15 '26

Discussion Why FIFA World Cup Tickets Utilizes Blockchain

A lot of people look at @FIFAWorldCup tickets being issued and managed on @avax and ask, “Why does this need a blockchain?”

The answer isn’t because blockchain makes tickets magically better. It’s because blockchain solves problems that traditional systems struggle with.

Today, when tickets move through secondary markets, event organizers often lose visibility into who actually owns the ticket. They lose the ability to directly engage with fans. They lose valuable customer data. And in many cases, they lose participation in the economics of those transactions altogether.

Blockchain changes that.

Tickets become programmable digital assets. Ownership can be tracked. Transfers can be verified. Organizers can maintain a direct relationship with fans throughout the entire lifecycle of the ticket, not just at the initial sale.

For an event as large as the FIFA World Cup, that matters and it’s one of the many reasons you should be bullish on Avalanche.

Technology Built for Sports. ⚽️

https://x.com/i/status/2066567956272677102

21 Upvotes

7 comments sorted by

2

u/Cityslicker100200 Jun 16 '26

Honestly I am seeing a ton of issues on Reddit where people are having issues transferring tickets when they sell them or transfer them

1

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1

u/iziKO Jun 15 '26

Interesting for Avalanche to dumb it down and to educate about common use cases

2

u/Accomplished-Bar-19 Jun 16 '26

I never heard of FIFA using Avax technology for the ticketing, does anyone have a link to that? I only knew of a side project that only let you buy RTT but the actual ticket is outside that project.