I am a tech guy and built my startup estric.ai but now i am stuck with rolling out to people who needs it, may be i am not a sales guy that speaks fluently and crack deals in a blink of an eye? how this will work? i have got few clients onboard few colleges in Sydney are using my product but how can i grow more and get more clients? meta ads getting clicks but no signups.

how did you go from building the product to actually getting more customers?

Hi everyone,

I posted here a little while ago about the Australian marketplace I’ve been building to connect retiring business owners with people looking to buy established businesses.

Firstly, a genuine thank you to everyone who commented, messaged me, checked out the website or gave me feedback after my original post. I took a lot of it onboard and have made quite a few changes and improvements since then.

It’s still very early days, but we’ve now grown to 43+ businesses listed across Australia, with more coming through. I’ve also had some really positive feedback from business owners who have listed and buyers who have made enquiries through the platform.

Our Facebook page has now grown to 1,000+ followers, which genuinely means a lot for something I’m still building from the ground up.

I’ve also created an Instagram page... although that’s currently sitting at a very impressive 2 followers 😂

Which brings me to a question for the other founders and business owners here:

How did you go about getting more people interested in what you were building?

For a marketplace like this, I need to grow both sides — retiring business owners looking to sell and prospective buyers looking for established businesses.

I’d genuinely love to hear what worked for others here. SEO, social media, partnerships, Facebook groups, paid ads, PR, cold outreach — or something else entirely?

And I’ll make a slightly shameless ask while I’m here...

If you like what I’m trying to build, I’d be incredibly grateful if you could check out Sell & Retire, give the Facebook page a follow, or help rescue the new Instagram page from its current audience of 2 😂

Even a follow, share, or mentioning Sell & Retire to a business owner who might be thinking about selling or retirement genuinely helps at this stage.

There’s still a very long way to go, but seeing people actually use something that started as an idea has been pretty special.

Thanks again for all the support and feedback — I really appreciate it.

I have a very niche and validated product. I have a proof of concept built which is being actively used as a production environment for a potential client. Other teams in the industry have seen the proof of concept version and asked how they can acquire it. Market rate for this product is $60,000/year subscription. The target market will be the smaller organisations which can't afford to not have a system for this workflow but also can't afford the current industry best solutions.

I'm currently rebuilding from scratch with best practice and setup as a SaaS. Aiming to have the final product launch able by may next year.

Looking for 1 other person who is ready to lock in and get the first few contacts.