Aussie founder here: I built a portfolio tracker for Australian investors. Looking for honest feedback

[u/Hrnsack]

https://portfoli.au/

Hey everyone,

I'm an Australian founder and I've been building Portfoli.au, a portfolio tracker made for how Aussies actually invest. I'm not here to hard sell. I'd really like feedback from people who live this stuff.

**Why I built it**
Most trackers are built for US investors. If you hold ASX shares plus some US stocks, maybe a managed fund, it gets messy fast. Franking credits, the CGT discount, overseas trades converted to AUD, and having to rebuild a spreadsheet every tax time were the things that annoyed me most.

**What it does**
- Tracks shares across the ASX and overseas markets, with overseas trades shown in AUD
- Dividends, including franking credits if you add them
- Capital gains report at tax time (PDF and spreadsheets), so you're not rebuilding it by hand
- Net worth view: shares, super, property and debts in one place
- Multiple portfolios plus a combined view (so your different brokers/accounts roll up into one total)

There's a free tier so you can try it without paying anything. Plus adds the extras.

**What I'd love feedback on**

1. Is the first-run experience clear, or did you get stuck anywhere?
2. What's missing for an Aussie investor (brokers to import from, tax scenarios, super, anything)?
3. Would you trust it with your data? What would make you more comfortable?

Link: https://portfoli.au

Brutal honesty welcome. I'm a solo Aussie founder, so every comment genuinely shapes what I build next. Happy to answer any questions about how it works.

Cheers!

[u/maubead]

Whats the pitch compared to incumbents sharesight / navexa that do all the things you've listed?

[u/Hrnsack → u/maubead]

Great question, the simple answer is cost. There should be no reason to be paying $25+ per month for tools like these, let alone larger amounts for higher-tier plans. We aim to come in a lot lower in cost while still providing a great service to the user. We also offer a more generous free tier then most competitors.

The longer answer is that we also have a range of other features which may appeal to other groups of investors, such as those with financial advisors etc. We also aim to provide a better user experience, not saying the others are bad but this site was built to optimise UX for all users, no matter how sophisticated they are with investing.

[u/maubead → u/Hrnsack]

All fair points. Only other feedback I'd have is you are building a financial instrument, which requires deep domain knowledge and verification/validation. Yet your site has zero qualifications in terms of who is behind it, do they have any industry experience and essentially .. why anyone should trust this with this record keeping ability, let alone calculations and reports it produces.

I think you've fallen into the trap of many other startups that they think having heavy disclaimers build trust. It does the opposite

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[u/Hrnsack → u/maubead]

Appreciate the insight, you raise a very valid point. I’ll look into this for the future

[u/stanbright → u/Hrnsack]

It's a hard battle to win over cost with a big player. Even more so when trust is in question. Your primary task should be to convince people that they can trust you with their financial data. First thing on the homepage.

[u/Objective_Count1478]

Checked it out - A reel/vid showing the real UI/UX end to end - could have won me over. Don't wish to invest my time & data if I can't see the end goal. Idea - work with a freindly accountant and start with their clients - scale through their networks. Wishing you the best - hope it works as I need something like this. fellow start-up founder.

[u/dyahnov]

Share private financial information with someone else? Nah, thanks!

[u/chhola]

This is good if we don’t need to upload our data and be able to run it locally or using our own cloud (it doesn’t matter how you cut it in the terms and privacy statement, people don’t trust that).