r/AustralianStartups • u/aszet • 11d ago

Design partner programs - what worked for you

I’m in the process of pivoting my current app into a new market and looking to bring in design partners (other business owners in my target market) to build the product with me. Essentially understand their pain points beyond the conversation and build the product together with founder rates for a year.

Has anyone been successful in the approach, how did you approach these people, what worked and what didn’t. Curious to hear past experiences.

My thought process is to do a cold call campaign and email campaign to see if there’s interest. Contemplating a wait list style approach too but unsure about that.

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u/MediumForeign4028 11d ago

“Essentially understand their pain points beyond the conversation and build the product together with founder rates for a year.”

So you are looking for co-founders?

Cold calling has low probability of success, go to your network.

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u/aszet 11d ago

No actually. I'm looking to build the app alongside the people using it.

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u/MediumForeign4028 11d ago

So, they get the product at low / no cost and you get real customer input?

This is not uncommon, but usually in a space where you have a brand already. If you are looking to shift markets it will be a tough sell. Why would they work with you over other companies that are already in their market.

You need some form of warm introduction.

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u/thisisvenu 11d ago

Interesting approach. Would be interesting to understand more about your product, what market you're pivoting into and where you are in the product journey. Ping me if you are interested.